Event 2: Lichfield Christmas Fayre (cont.)

• Site should act as a clear gateway to the city. People were frustrated by an unattractive and unclear travel route from the bus and train stations through the site into the centre. Residents also hoped the opportunity would be taken to create an attractive, exciting and welcoming entrance to Lichfield as you leave Lichfield City Station: ‘Having something that really leads people in directions, well signposted in a visual way.’ ‘Link Lichfield back to the train station and make it enjoyable to come by train and walk over.’ ‘It’s about creating those wow moments.’

• Make the site traffic free with Birmingham Road traffic slowed . Stall visitors expressed a desire for the site to be traffic free, although there were concerns about a lack of parking in Lichfield in general. It was important for residents that pedestrians were prioritised, with better connection and crossing points for people coming from Lichfield City Station. ‘It’s difficult to cross the road – make it easier to connect from the station.’ ‘Fix the crossing.’