11 years leading the Latino entertainment!
Vida y Sabor
Effective October,2011
[ Profile ] Founded: August 2000 Publisher: Juan Carlos Alanis Website: vidaysabor.com Frequency: Weekly Publishing day: Friday Format: Tabloid Size: 10.5”x12.5”
The Latino alternative weekly in Minnesota
Circulation: 15,000 copies Rack distribution: 10,000 Digital Copies: 5,000+ Coverage: Twin Cities Metro Page Count: 32 Pages Language: 100% Spanish
> Editorial mission -To serve the young reader with educational and entertaining content. -To provide information about the Latino scene in Minnesota. -To function as a catalyst for social and human relations within the young Latino crowd.
Member since 1999
> Target reader: -The growing Latino population between the ages of 18-30, 75% of whom are Mexican. -90% prefer Spanish, 50% are bicultural -A favorite of young Latinas.
[ Deadlines ]
> Readership 40,000 (estimated 3.5 readers per hard copy + digital)
Space Reservation: Wednesday 6 pm Materials submission: Friday 6 pm Classifieds: Friday 6 pm Fax ads hardcopies to: 612-729-5999 Email ads to: ads@lcnmedia.com JPG, PSD, AIs, PDFs & EPSs preferred
> Highest circulation rate -VyS has the highest pick up rate of any Latino publication in Minnesota.
[ Rates ] > Modular Rates for ROP (Net)
B/W Color Full Page $1,200 $1500 1/2 Page $ 630 $ 788 1/3 Page $ 420 $ 525 1/4 Page $ 330 $ 413 1/6 Page $ 220 $ 275 1/8 Page $ 173 $ 216 1/12 Page $ 120 $ 150 Agencies add 15%
> Rates for Classifieds Col-inch: Same pricing as B/W ROP > Open Rates for FSIs (Inserts): Per 1000s: $100 (Min 5K) > Premium Placement: Add 10%
[ Frequency Discounts ]
6-12 Weeks 5% 13-25 Weeks 10% 25-51 Weeks 15% 52+ Weeks 20% Prepayment 5%
[ Modular Advertising]
The following table shows the most common ad prices and sizes: Modular Ad Prices BW/Color Open 6-12x 13-25x 26-51x 52+ Full $1,020 $960 $1,200 $1,140 $1,080 $1,500 $1,425 $1,350 $1,275 $1,200 1/2 $599 $567 $536 $504 $630 $788 $748 $709 $669 $630 1/3 $399 $378 $357 $336 $420 $525 $499 $473 $446 $420 1/4 $314 $297 $281 $264 $330 $413 $392 $371 $351 $330 1/6 $209 $198 $187 $176 $220 $275 $261 $248 $234 $220 1/8 $164 $155 $147 $138 $173 $216 $205 $194 $183 $173 1/12 $114 $108 $102 $96 $120 $150 $143 $135 $128 $120 Please note: above rates are NET “per insertion”, don’t include prepay discounts
Modular Ad Sizes A1 Full Page: B1 1/2 Vertical: B2 1/2 Horizontal: C1 1/3 Vertical C2 1/3 Horizontal: D1 1/4 Vertical: D2 1/4 Horizontal: D3 1/4 Columnal: E1 1/6 Vertical: E2 1/6 Horizontal: F1 1/8 Vertical: F2 1/8 Horizontal: G1 1/12 Horizontal:
9.65”x11.50” 4.67”x11.50” 9.65”x 5.67” 3.06”x11.50” 9.50”x 3.73” 4.67”x 5.67” 9.50”x 2.76” 2.26”x11.00” 4.67”x 3.73” 9.50”x 1.79” 2.26”x 5.67” 4.67”x 2.76” 4.67”x 1.79”
A1
B1 B2
D1
F1
D2
F2
D3
G1
C1
E1
C2
E2