“ G OL DE N B U S I N E S S OP P ORT U N I T I E S ”
The Business Journal Official Publication of the Pico Rivera Chamber of Commerce • June 2010 • www.picoriverachamber.org
PIH Foundation raises $225,000 for the Ruby L. Golleher Oncology Center
City moves forward with several public works projects
Beverly Blvd. Pavement Construction will overlap with Rehabilitation Project the SWRP (Southeast Water ReMajor construction is planned to liability Project) and the Beverly repair Beverly Boulevard from Par- Blvd. Median Improvement Project. amount Boulevard to the east City The $2.5 million project is being limits. The project will rehabilitate funded with state and Economic the existing pavement, sidewalks, Stimulus (ARRA) monies. curbs and gutMedian ters, and repair Improvement the traffic signal Project at the intersecAs part of the tion of Beverly City’s commitand Durfee. ment to upgrade This project substandard will benefit the infrastructure, residents by deBeverly Boulivering a more levard to the [l-r] Robin Renek and Libby Thomas; Gala Chairs. Robin and Libby serviceable roadwest City limits co-chaired the Gala Committee and put in countless hours of planning way and improve may soon get a which made the event a huge success. circulation at The City Council is considering plans to facelift. The Beverly and install new landscaped medians and mon- City Council The PIH Foundation held its’ items including beautiful jewelry, Durfee. Conument signs on Beverly that will mark the is considerannual gala benefiting the Ruby L. gift baskets, and even three I-Pads. struction will entrance and exit of Pico Rivera. ing plans to Golleher Oncology Center this past Following the auction patrons begin this suminstall new April at the beautiful Hyatt Regen- were led into a beautifully decoratmer and will landscaped cy Resort and Spa in Huntington ed ballroom and were treated to a take 18 months to complete. “This medians and monument signs that Beach. sumptuous four course meal which Over 400 patrons attended the included seared scallops with citrus project was chosen because of the will mark the entrance and exit of significant role Beverly Blvd. plays Pico Rivera. Construction will beevent, which raised over $225,000. See PIH in transporting people in and out of gin this summer and be completed Guests entered the beautiful hoPico Rivera,” said Public Works Di- in December 2010. Beverly Blvd. is tel to a room full of silent auction CONTINUED ON 6 rector Al Cablay “By improving the See WORKS road conditions of the City, we ensure the safety of all residents.” CONTINUED ON 6
Smith Park boosts business in Pico Rivera
Renovations are being planned for Smith Park in Pico Rivera. Smith Park, located at the corner of Mines and Rosemead Blvd. will be getting some upgrades that will include: Amphitheater, restroom-concession building, basketball court and play area to be demolished and replaced. New baseball and softball fields, with grass and infields, public address system, bleachers, covered dugouts, lights and irrigation. Group picnic area adjacent to the Aquatic Center new playground equipment, New electronic scoreboards, and much more. Smith Park is host to several events throughout the year. It also serves as a practice facility to several of the local baseball and football teams. With all of the renovations taking place at Smith Park, it is hard for
surrounding businesses not to take notice. Chuck E. Cheese is one such business who is supporting the local economy by renovating its store and expanding by an approximately 3, 000 square feet. Chuck E. Cheese, which is located in Park Plaza Shopping Center, directly across the street from Smith Park, is a synergistic tenant to the park, providing good food, entertainment and a place for simply having fun. Several businesses are vying for space at the Park Plaza Shopping Center. “This is a great opportunity for a business to be a part of the progress”, says Klara Bergman, who represents the Park Plaza Shopping Center. If you know of any business that is looking to move to the Pico Rivera area, please consider the Park Plaza Shopping Center. Contact Klara Bergman at 805.260.6444.
Pico Rivera Sheriff's Lunch hosted by Vernola’s Towing Vernola’s Towing Service held their annual Sheriff’s Appreciation Barbeque in early April. There were give-aways galore and some of the most delicious food available. It is a big deal for us to come out and show support for our local Sheriffs, they do so much more for the community than keeping us safe", said Luigi Vernola. Most importantly, many in the community and the city also showed their support for the Sheriff’s and all that they do for the city of Pico Rivera. Captain Jim Thornton, Lisa Vernola, and Luigi Vernola of Vernola’s Towing pose in front of Lisa’s birthday cake.
Vernola’s Towing Staff member working the hot grill for the Sheriffs.
Local Sheriffs coming out and enjoying a great BBQ lunch. (all photos courtesy of bestofwhittier.info)
2 PICO RIVERA BUSINESS JOURNAL • JUNE 2010
Pico Rivera
Chamber of Commerce 5016 Passons Blvd. Pico Rivera, CA 90660 (562) 949-2473, Fax (562) 949-8320 info@picoriverachamber.org
Executive Committee President
Alex Saulus
HealthFirst Medical Group Vice President
Jose Medina
Funeraria Del Angel/Morrow Vice President
Jim Osborn
Whittier Fertilizer
Treasurer Cheryl Romero Preferred Bank
Board of Directors Sylvia Southerland Southern California Edison
Omar Martinez
President's Message As we close the 2009-2010 administration, I would like to take this opportunity to express my sincere gratitude for all your support and for beAlex Saulus lieving in me. I could have not done it without YOU! You truly made a difference. As a non-profit organization that needs people to give their time and effort to volunteer 100%, it takes SPECIAL people to have the passion to do that. From the bottom of my heart, I thank you for all that you are and do. It has been a privilege and a wonderful journey to have been your president. I always believe in serving from the heart and from within. I truly have the most aspiration for those that serve year after year as I have been serving in this organization for many years. You are the "heroes" of
Farmers Insurance
Von Stroff
Cobe Chemical Labs
Adrian Lechuga A Mi Hacienda
Bill Kalpakoff Cal Met Inc.
David Briano
State Farm Insurance
Shaun Radcliffe
Great Western Building Materials
Randall Courtney The Copy Center
John Avila
New York Life Insurance Co.
Victor Caballero
Mid Valley Yellow Cab
Ray Chavez
Friends of the Pico Rivera Libraries
Dr. Liza Dimaranan
Pico Rivera Optometric Center
Wesley Kruse
Kruse Properties
Staff
Melanie Coward Executice Director Elena Ramos Administrative Assistant Arvin Ochoa Business Membership Development
Business Journal
To place an ad in the Business Journal call 562-407-3873 for rates or visit www.picoriverachamber.org and click on Advertising. Advertisers must submit artwork two weeks prior to publication date. Artwork must be submitted in pdf, tiff, or jpeg format at 300 dpi.
Published the fourth Friday of every month.
our community. Your service will be the legacy to this fine organization. Throughout my years of service to the Pico Rivera Chamber, I wanted to make a difference and always have in mind Steve Job’s Three Rules of Life…as it goes like this. 1. Your time is limited, so don't waste it living someone else's life. 2. Don't be trapped by dogma which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. 3. Have the courage to follow your heart and intuition - they somehow already know what you truly want to become. The nature of life is constant change. The world is not the same today as it was yesterday, and it will be different still tomorrow. We can be victims of that change, or we can proactively drive change. The way of success that I’ve learned is that: Visualize the end result, Plan, Take action, Persevere, Re-plan, Take action, Persevere.
As your president, there were a lot of times in this environment that I needed to adapt to the new climate and need to persevere. I was warned from the start that I need to be prepared and to never loose FOCUS, for at the end of the day, you are still the same person as you are if you believe from your heart and from within. The Pico Rivera Chamber has become part of my family. YOU are the family that I hold close to my heart. I was fortunate to have a distinguished group of men and women composed of our Chamber’s Board of Directors and Chairperson on each event and programs for 2009-2010. The strong teamwork that emanates from this group really allowed the Chamber in achieving and able to reach our goals together, our "A New Beginning." I am indeed very grateful to all of you.
Chamber and community event calendar
Extra Space Storage
Sergio Quinones
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Installation Dinner for the Pico Rivera Chamber of Commerce Join the Pico Rivera Chamber of Commerce as we install incoming President, Jim Osborn with Whittier Fertilizer. Outgoing President Alex Saulus will also be celebrated for his successful accomplishments for his term. 5:30 p.m. Cocktail Hour Begins 6:30 p.m. Dinner Served 7:15 p.m. Awards presentations Introduction of Alex Saulus Installation of Jim Osborn 8:00 p.m. Conclusion Sponsorship Levels:
Bronze-$300 Includes business name in program and Business Journal, and reserved seating for 4 at the event Silver-$500 Includes business name in program and Business Journal, link to website and name recognition on weekly enews, reserved seating for 6 at the event and more Gold-$800 Includes business name in program and Business Journal, link to website and name recognition on weekly enews, ad on new website, name recognition at event,
reserved seating for 8 at the event and more. Friendly Hills Country Club 8500 Villaverde Drive Whittier CA 90605 Tuesday, June 29 Contact Information Melanie Coward Pico Rivera Chamber of Commerce 562.949.2473 melanie@picoriverachamber.org Fees/Admission $40 per person
June
Montebello, Ca 90640 Chamber Office (562)949-2473 elena@picoriverachamber.org FREE !!!! RCA Legislative Forum Date: July 9, 2010 Time: 08:00 AM - 09:00 AM The Regional Chamber Alliance (RCA) is comprised of interested chamber members representing Pico Rivera, La Mirada, Norwalk, Santa Fe Springs, and Whittier chambers of commerce. RCA meets monthly to study legislative issues on the state and federal levels and make recommendations to each chamber’s board of directors to support or oppose legislation related to business and to communicate those decisions to state and federal legislators. Southern California Edison 9901 Geary Avenue Santa Fe Springs, CA 90670 Pico Rivera Chamber of Commerce 562.949.2473 melanie@picoriverachamber.org Fees/Admission Any Pico Rivera Chamber member
is encouraged to attend. Ambassador Meeting Date: July 22, 2010 Time: 10:00 AM - 11:00 AM Chamber Office L.A's Largest Mixer XII Date: July 22, 2010 Time: 05:00 PM - 09:00 PM http://www.LAmixer.com Event Description L.A.’s Largest Mixer XII The Ultimate Business Networking Event Join Los Angeles area chambers and business organizations for The Ultimate Business Networking Event! Mix and mingle with business people representiong hundreds of industries and companies in and around Los Angeles County. L.A.’s Largest Mixer is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your buisness grow. Shrine Auditorium Expo Center 665 W Jefferson Blvd Los Angeles, California 90007 (213) 748-5116
Business Connection Lunch Date: June 24, 2010 Time: 11:30 AM - 01:00 PM Dal Rae 9020 Washington Blvd. Pico Rivera CA 90660 Come and joins us for networking opportunities while enjoying a wonderful lunch. July Pool Side Mixer Date: July 8, 2010 Time: 05:30 PM - 07:30 PM Event Description Pool Side Mixer Hilton Garden Inn Montebello Come and join us as we mix into summer along with the Montebello Chamber, Commerce Industrial Council . Complimenrtary Horsd'oeuvres and a no host bar with speical drink pricing ! Meet new business or take a chance at the 50/50 Drawing ! Hilton Garden Inn Montebello 801 Via San Clemente
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Is E-mail marketing worth it? E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: •sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, •sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, •adding advertisements to emails sent by other companies to their customers, and •sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO). Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.There are advantages and disadvantages to using traditional advertising mail in comparison to e-mail. Advantages E-mail marketing (on the Internet) is popular with companies for several reasons: •An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.[2] •Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them. • Over half of Internet users check or send e-mail on a typical day. • E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.[4] Disadvantages A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered. Spam Laws Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CANSPAM),the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use
PICO RIVERA BUSINESS JOURNAL • JUNE 2010
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Internet Marketing 101 policy. Opt-in e-mail advertising Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing. Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If optin e-mail advertising is used, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements. A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers
of upcoming events or promotions, or new products.[8] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter. With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically. They can also segment their promotions to specific market segments.
Social Media: Friend or foe to your business?
Facebook states it has 400 million active users--and yes, that's larger than the population of the United States. Social media issues permeate the workplace. Not only are your employees likely checking social media sites on their work computers or company or personal mobile devices during work hours, they are also probably "friending" or "following" co-workers, supervisors, or subordinates from their personal social media accounts. The explosion of social medial has raised a host of employment-related issues, from sexual harassment and discrimination to background checks and wrongful termination. According to a June 2009 survey of 100 hiring managers at small, midsize and large companies conducted by Jump Start Social Media, 75 percent of managers said they use LinkedIn to research job candidates before making a job offer; 48 percent check out applicants’ Facebook sites; and 26 percent visit applicants’ Twitter sites.
The phenomenon called "social media" is now inescapable. It's embodied by sites like Facebook, MySpace, LinkedIn, and Twitter, to name a few. Regardless of whether you're a social medialite, your employees are more than likely already indoctrinated into the on-line cul- See SOCIAL MEDIA ture. CONTINUED ON 6
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4 PICO RIVERA BUSINESS JOURNAL • JUNE 2010
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Ribbon Cutting Ceremonies
Platinum Barbershop
Bakers Bodega
Platinum Barbershop opens for business with a daylong celebration on Saturday, April 17. The day’s events included music, free tacos, rap contest, and all proceeds from the haircuts went to raise money for breast cancer awareness. [l-r] Owner Jorge Arreola owner of Platinum Barbershop is congratulated by Mayor Gregory Salcido on his grand opening of Platinum Barbershop.
Bakers Bodega, one of the city’s newest businesses and one of the chamber’s newest members held their grand opening and ribbon cutting on Friday, April 8. With city representatives, chamber board members, Ambassadors, and chamber members present it was a huge success. Bakers Bodega is a full service wholesale market that specializes in baking goods. Some of the well known bakeries, donut shops and pizza parlors in the area purchase their supplies from Bakers Bodega. Stop by and see what they are baking up.
Networking
La Salsa Grill Business-to-Business Breakfast On the second Tuesday of every month, the Pico Rivera Chamber of Commerce holds their monthly networking breakfast at a chamber member’s facility. For April Zapien’s Salsa Grill hosted the event. The food as delicious and everyone in attendance had a great time. The April’s event featured “Networking Tips” and a fun networking game. We hope to see you soon at one of our upcoming B2B Networking Breakfast. Thank you to La Salsa Grill for Hosting a GREAT event.
Phil Longoria with Kiwanis of Santa Fe Springs and the newest board Pico Rivera Chamber Board members, Jon Avila from New York Life and Randall Courtney of Digital Datawerks.
Pico Rivera Chamber of Commerce President Alex Saulus presents Jess Zapien with a plaque of appreciation.
March Business Connection Lunch Each month on the fourth Thursday, the Pico Rivera Chamber of Commerce holds it Business Connection Networking Lunch. It is a very casual lunch where chamber members and prospective Chamber members can get together, network, eat a delicious lunch and support the local economy. The March Business Connection was held at A Mi Hacienda. Thank you to A Mi Hacienda for having a delicious lunch at their facility. Top: Chamber members gather at the table for a delicious lunch and networking. Right: [l-r] Christine C. Chen from the Hilton Garden Inn and Executive Director of the Pico Rivera Chamber, Melanie Coward.
April Business Connection Lunch Tamra Grimms Extra Space Storage and Arnel Maligaya From The Hilton Garden Inn get to know a little more about each other’s business.
See the Business Journal online at: picoriverachamber.org
The April Business Connection Lunch was held at the Pico Rivera Parks and Recreation facility. The lunch was provided by El Pollo Loco. The three representatives from El Pollo Loco, Rene, Jose, and Raudel were on hand to make sure everything was perfect-which it was. Ralph Aranda, Director of Parks and Recreation for the City of Pico Rivera was on hand to share with all of the attendees on the improvements that the city is making. Join us at our next networking event on June 24, 2010, 11:30 AM - 01:00 PM, Dal Rae Restaurant 9020 Washington Blvd.
Mayor Pro-Tem Bob Archuleta and Board Member John Avila from New York Life give a big smile for the camera. Pico Rivera CA 90660. Thank you to Pico Rivera Parks and Recreation for allowing us to use the facilities.
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PICO RIVERA BUSINESS JOURNAL • JUNE 2010
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TO ADVERTISE CALL 800-901-7211 6 PICO RIVERA BUSINESS JOURNAL • JUNE 2010 Department has been working with delectable raspberry sauce. WORKS PIH Caltrans and Burlington Northern Those who were unable to attend Continued from page 1 Continued from page 1 & Santa Fe (BNSF) Railroad on the can still pledge a gift to the PIH Passons Boulevard Underpass Proj- dressing and marinated yellow and Foundation. For more information, a major east west arterial with more ect. Safety is a major factor behind red peppers, salad with mozzarella please contact the PIH Foundation than 30,000 vehicles passing daily. the City’s desire to have the under- and goat cheese, filet mignon and at 562.698.0811 Ext. 14120 or visit The project will also aesthetically pass built. In order to accommo- sea bass as the entree, all topped off www.pih.net and click “donate onenhance Beverly Blvd. In addition date an increase in expected train with chocolate mousse cups with a line” button. to the new landscaped medians and travel, BNSF will install a third monument signs, the City will re- railroad line extending through Pashabilitate deteriorating pavement, sons Blvd. Construction will entail curbs, gutters, sidewalks. The reha- the separation of the BNSF railroad bilitation portion of the project will from Passons Blvd., which will be reduce street vibration and noise lowered by 25 feet. Passons Blvd. from passing traffic. To improve pe- will also be realigned and widened. destrian safety, the City will install New sidewalks will be installed a new traffic signal at the Pico Park to keep pedestrians safe and away entrance on Sandoval Street. The from traffic. Traffic circulation will $1.975 million project is funded by be maintained by reconnecting the Prop C, Measure R, Prop 42, Pub- newly lowered Passons Blvd. to Rilic Image Enhancement, and Vital vera Road. To further improve safe- [l-r] Mendell Thompson; Reanna Thompson, PIH Chief Nursing Officer; Susan West, City Services Bond Funds. When ty in and around the area, the City Gala Committee member; Jim West, President and CEO of PIH. questioned on how this project was plans to close the at-grade crossing [SOCIAL MEDIA-con't from page 3] linked to the Beverly Pavement Re- at Serapis Avenue. The $43.4 milThere's another, more promising habilitation Project, Al Cablay, Pub- lion project is fully funded using We ask that all employees lic Works Director explained City state and federal funding sources. side to social media for businesses staff took the project one step fur- Initial work on the project involved -- networking and communicating submit their vacation with clients, customers, and other the demolition of four houses and a ther. “We saw a need for greater imrequests by March 1, but provements to Beverly Boulevard,” 90-unit apartment complex. Con- businesses. Even the Department most do not. Can we assign vacation said Cablay. “These new medians, struction is expected to begin late of Fair Employment and Housing time to employees who do not sign landscape and street improvements summer and will be completed in has a Facebook page, and our own up to take vacation? HRCalifornia is also now on Facewill give Pico Rivera a fresh look; 2012. The employer has the right to book. reduce traffic noise while improvAdvertise to over 1,400 Pico Rivera schedule vacation. Labor Code To learn more about navigating Area Businesses and ing vehicle and pedestrian safety.” social media issues in the work- Section 227.3 provides, in brief, Chamber Members! Passons Underpass Project place, sign up for CalBizCentral's that vacation is vested and requires For information call Arvin Ochoa Since 2000, the Public Works July 1st Social Media Webinar. unused vacation to be cashed out at 562-949-2473 termination. Further, there can be no forfeiture, such as a “use it or City of Pico Rivera lose it” policy. The employer does Department of Parks and Recreation have the right to manage the vacation program by setting vacation dates. The Labor Code section states that following: “Unless otherwise provided by a collective-bargaining agreement, whenever a contract of employment or employer policy provides for paid vacations, and an employee is terminated without having taken off his vested vacation time, all vested vacation shall be paid to him as wages at his final rate in accordance with such contract of employment or employer policy respecting eligibility or time served; provided, however, that an employment contract or employer policy shall not provide for forfeiture of vested vacation time upon termination. The Labor Commissioner or a designated representative, in the resolution of any dispute with regard to vested vacation 4:00 p.m. Upstream, Reggae time, shall apply the principles of 6:30 p.m. Patriotic Program 7:00 p.m. Kool Breeze, Variety equity and fairness.” 9:00 p.m. Fireworks Show Send Out Requests One suggestion is to send out requests around the first of the year, giving the employees two choices of dates and make it clear that in any case of conflict, seniority or any 6016 Rosemead Blvd. non-discriminatory method will be Pico Rivera, CA 90660 used to determine who gets their BRING YOUR FAVORITE BLANKET OR LAWN CHAIR. preference. Also make it clear that company needs will prevail. Event Parking available at Smith Park, Senior Center, Centre for the Arts, and Mary E. Meller Elementary School. * Nominal fee for Games, Face Painting, Amusements and Food. Schedule subject to change. If an employee fails to respond, the company has the right to assign For more information call (562) 801-4430 Visit us at pico-rivera.org, email us at recreation@pico-rivera.org vacation dates. Managing vacation or follow us at twitter.com/PRrec programs in this manner will help YOUR CITY COUNCIL to alleviate end-of-the-year probMayor Mayor Pro Tem Councilmember Councilmember Councilmember Gregory Salcido Bob Archuleta David W. Armenta Gustavo Camacho Barbara Contreras Rapisarda lems and high vacation balances.
Labor Law Corner
Q:
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SPECTACULAR Sunday, July 4th 12:00 - 10:00 p.m.
Games* Face Painting* Food Vendors* Amusement Rides* Entertainment
SMITH PARK
TO ADVERTISE CALL 800-901-7211 16 COMMUNITY NEWS GROUP • APRIL 23, 2010
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PICO RIVERA JOURNAL • JUNE 2010 TOBUSINESS ADVERTISE CALL 800-901-7211
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