LBiQ issue 1

Page 14

FOCUS MUSIC

FOCUS

MUSIC No sector of entertainment has been transformed by digital technologies as much as the music business. At a time when a major global band can distribute an album effectively for free and record companies are rushing to re-badge themselves as ‘entertainment’ companies, LBiQ looks at new industry models and the opportunities they may create for brands looking for closer relationships with their audiences.

del.icio.us/LBiQ/music

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