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Y T I C I L B U AD P “Is any publicity good publicity?”

answer ich I can confidently at is a question to wh Th ? willing ed I’m . tic BP no s: be ter to let Is It just good argument with two tire en my ning ke ste ma gli I could es of sea animals “no.” I feel as though ht to your mind flash ug of bro es rs ag cte im ara ps ch or perha to guess that those breed of Pokémon, king like some new e waters of the Gulf blu e stin pri ise in black goop and loo erw oth the of ce of a rfa su s the de ago the first page thick oil oozing acros ppened half a deca ha ill still sp the oil ng the ssi h cu ug ra of articles dis of Mexico. Even tho very ters reveals a pletho let ate o on tw res se t no tho es on h do Google searc is that the name BP result of that event bad publicity. ongoing effects. The perfect example of a as s rve se d an e Jo ge well with the avera ppers. owner of the L.A. Cli Sterling, the former ld na Do at him k of loo d t’s se Le s relea Still not convinced? otlight when audio wa projected into the sp od for him? Not at go y cit bli pu In 2014 Sterling was of e gre ers’ ents. Was this high de ted outside the Clipp making racist comm ned him, fans protes em oa nd int co s ed litie ter na en d rso $2.5 million, an all, many public pe his the NBA for life, fined t m los fro he r, ed ve nn ba reo s Mo wa stadium, he s including his wife. s with several partie that Sterling’s case variety of legal battle P. There is no doubt AC NA the m fro ard aw ussions. nt lifetime achieveme with positive reperc t all publicity comes no t tha s se asi ph further em the rios; situations where ent worse case scena res y can cit rep y bli arl pu t cle e tha ov te ab tra The two cases r, they also demons ve we Ho n. g. tio on iza wr an in the ual or an org accused was clearly inion hurting an individ op c -A. bli -fil pu ick ge Ch an at ch ok n me? Not at all. Lo be a bad thing, it ca ic d to a negative outco ob lea ph s mo ay ho alw y de cit ma bli O Does bad pu c glare after the CO d record was thrust into publi that the company ha s wa y The fast food chain ers ov ntr co the of ult ts, but ec res eff the t ve ye siti some very po comments in 2012 city can actually have ite bli qu pu be e n tiv ca ga s Ne . me es tco breaking sal ted above, the ou tra ns mo de As . se ca od. that is not always the , not all publicity is go the final answer; no detrimental providing

written by TRAVIS GARNER & GARRY DENG designed by CAROL WONG


Summer 2015