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A B S V D GOO as g in h t h c u s o n is “There bad publicity.”

before. Indeed, any ny of us have heard ma re su I’m t no tha e ot than bad publicity is Now there’s a qu ly thing that’s worse on when the e, – ag y d cit an bli y pu da : in the current publicity is good n any ca e all probably thinking w u’r ho yo e, at for wh be er ow ev kn I publicity. widespread than d an ble our has aila av rum y d dil ba a rea ng as simple as information is more recent thing? Even somethi of od ra go tho a ple be a y cit re bli su form of bad pu mstances, and I’m cu cir ht rig ugh*). *co the r ill de al un (*cough* BP Oil Sp the potential to go vir in our minds as well sh y can fre cit l bli stil pu d are s ba ple of this: any form ing bad publicity exam say by s ern . nc ely co tiv to ease your gically and effec However, allow me and managed strate led nd ha it’s as g lon be good publicity, so y for tend to have an affinit nst to me, a lot of us get stuck ow kn ers be oth un n ing so tch rea wa r For whateve we get a kick out of st, lea ry people ve me the so at e, or om. Of cours watching others fail, rt of some horrible sitc pa be e y’r uld the wo ny like s ma t on in chaotic situati d perspective, bu ically h the aforementione typ y wit cit bli ree pu ag d dis ba to t se will choo nventional truth tha t’s ue against the unco y. We can’t help it, tha hard-pressed to arg n than good publicit tio en att even d y, an cit pe bli hy pu re all mo n, e the rat tends to gene ing off of this point n brain is wired. Build nerates – how one just the way the huma of the attention it ge e us ca be rily ma pri ial blicity would fic ne nes whether said pu bad publicity, is be tion is what determi en att ed rat ne ge t manages tha make or break you. of epic d with bad publicity ere one is presente wh s ccess stories ce Su tan . on ms ati cu cir situ r Even unde rly take care of the pe pro to ble instances of ssi se po im some may even e proportions, it’s not h the right mindset, wit d t stronger an ou ty, me len co ap d of this nature are rand themselves an reb to ies nit d rtu po of ct op city – any form ba bad publicity as perfe ch thing as bad publi su y and no is all lly gic rea ate re str d and manage than before. Thus, the so long as it’s handled y, cit bli pu od go be publicity can effectively.


Summer 2015  
Summer 2015