Design meaning essay

Page 5

Invert a verbal cliché explain the method you used to create it.

A cliché manifests by a repetition of a phrase becoming easier said that a substantial literal explanation. It is intrinsically connected to the language of idiom and can be known only a small group or of a larger but still insular group or language/accent area. I believe it is used as a way of communicating to the other person that you understand them and possibly relate to them on the similar scale by implementing a cliché in a conversation. It can make it more casual. It can reduce the limits of a conversation. It cannot be explained easily. It doesn’t necessarily connotated exactly what we mean, but moreover what we want to say. It’s common by default, but scattered in terms of usage. Some groups or types of people may use them more frequently than others. It may cross borders, languages and scenarios but nearly always will be amended. ‘To raise the bar’ – Set a higher standard ‘To raze the bar’ – Lower and destroy a standard To invert a cliché to me, means to remove its ability to be used within the context of a certain field that the original was used in. Also to remove the factor of the original that makes someone want to not use said cliché for it is too overused. I dislike the way someone can say they ‘raised the bar’ and seem pretentious or precocious, without always actually validating themselves. I would like to propose a razing of the bar. I would like to level the playing field and let the real talent show through. In fact I don’t even want to have a bar. I don’t want to gauge everything I do in my work/life by some arbitrary standard that I probably don’t fully understand. I want to anul the old rules, systems and start afresh with no boundaries and I’m fully open to new ideas and processes. I don’t want to raise the bar, I want it razed.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.