POSITIONING AND PROPORTIONS
For optimal clarity and legibility, the Porter Beer Bar logo should be free of any interference within 1/5 (0.2) of the width (W).
1/5W
The logotype and symbol should not be altered in any way, shape, or form. This also includes the space between the logotype and the symbol, and the size relationship between them. The brand symbol should always stay proportional to the logotype. The minimum width for the logotype is 1". When the logo is reduced to this size, “BEER BAR EST 2008” become unreadable and should be replaced with a curved rule, as shown below, to maintain balance.
W
1/5W
1/5W
1/5W
1/5W
1/5W
W
1"
1/5W
1/5W
1/5W
1/5W 1/5W
9
1/5W
THE PORTER BEER BAR BRAND MANUAL