Digital Story Cubes
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
James O'Sullivan
Lavoslava Benčić
Europeana Creative Design Challenge 2015
Mary Galvin
Digital Story Cubes
DIGITAL STORY CUBES TEAM
Digital Story Cubes / Lavoslava Benčić
• • • • •
Europeana Creative Design Challenge 2015
other cultural institutions (libraries, archives, galleries, cultural heritage sites...) educational institutions institutions for social care (kindergarten, elderly homes) foundation for the integration of immigrants, minorities... tourism associations and companies to carry out cultural tourism
OTHER SEGMENTS
• European museums (2000 museums)
THE STRONGEST SEGMENT
CUSTOMER SEGMENTS
Digital Story Cubes / Lavoslava Benčić
Cork / 12
* Slovenia, Croatia, North-East Italy, Carithia-Austria ** Cork City and Surrounds
Slove enia / 131
• Museums located in Alpe-Adria region* and Cork**
EARLY ADOPTERS
CUSTOMER SEGMENTS
Digital Story Cubes / Lavoslava Benčić
Croatia / 181
Europeana Creative Design Challenge 2015
establish complete and deep interaction and communication between museum and visitors? establish a direct and longterm involvement (relationship) in content creations? improove effective awareness, deep learning (memorising) of the museum content?
involve visitors socialising, collaborating and competing
increase the number of new and return visitors
vivify museum projects (exhibitions, thematic routes, events, collections...)
Europeana Creative Design Challenge 2015
EXISTING ALTERNATIVES Museums apply traditional (analog) storytelling events and gaming activities. • Story cards, Rory Story Cubes, Storytelling Dice, Boing-Boing (more space, they don’t save the results) • Digital Storytelling Prototype - Europeana API
• • •
HOW TO ...
CUSTOMERS PROBLEMS
Digital Story Cubes / Lavoslava Benčić
WHAT WE OFFER ...
Europeana Creative Design Challenge 2015
Save
vsebina Moje zgodbe
Create SStory
Naslov Moje zgodbe
Naslov zgodbe 2
Naslov zgodbe 1
Back
Write story
Write story
Naslov Moje zgodbe
PRESSS ffor picturess
PRESS for pictures
Manage a age Stories Sto es
Naslov zgodbe 1
Back k
Exit
Manage Stories M St i
You can write your story here
Please name your
Create Story
Naslov zgodbe 2
*73.3% smartphone users across Europe in 2014.
technical support
implementation services
basic application free of charge
a light gamification/storytelling application for Android platform*
WHAT DIGITAL STORY CUBES (DSC) EXACTLY IS?
UNIQUE VALUE PROPOSITION
Digital Story Cubes / Lavoslava Benčić
WHAT WE OFFER ...
UNIQUE VALUE PROPOSITION
Digital Story Cubes / Lavoslava Benčić
DSC transforms visitors into active participants and supports entertainment / discovery/ creativity.
DSC basic application is tested in practice.
DSC basic application is ready to implement in 2 weeks.
Europeana Creative Design Challenge 2015
Museum chooses and provides images (paintings, sculptures, objects... from Europeana database).
Europeana Creative Design Challenge 2015
→ DSC vivifies museum projects
Museum's visitors build personalised stories, inspired with images and exhibition experience. • Users select the images randomly. • Users write the stories about images already seen. • Users save and share their stories in to “museum's rooms”.
HOW IT WORKS?
FROM PROBLEM TO SOLUTION
Digital Story Cubes / Lavoslava Benčić
HOW IT WORKS?
Europeana Creative Design Challenge 2015
→ DSC involves visitors socialising, collaborating and competing
→ DSC increases the number of new and return visitors
Museum rewards the bests "storytellers". Museum's reward (The Master of Storytelling) is a form of active cooperation with the museum (guiding, writing, painting...).
FROM PROBLEM TO SOLUTION
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
• word of mouth • introductions • Europeana Creative Challenge (potential customers in the local environment, → PR, newspaper, radio...) • Europeana Creative Challenge (potential customers in the wider European environment → direct contacts) • other museology meetings and conferences • social media, bloging • customer interviewing
CHANNELS
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
2015 EARLY IMPLEMENTATION PERIOD • Start-up funds (2000€) for the pre-sales activities (marketing, promotion, PR, new partnerships/coworkers...) • Estimated incomes in 2015 (20000€) will cover our work and start-up expenses.
• DSC V1 was developed and tested in academic environment (University of Cork, Ireland; School of Arts of Nova Gorica, Slovenia). • The costs of the DSC V1 app production are covered. • DSC V1 is free of charge for non-commercial use.
2012-2014 DEVELOPING AND TESTING PERIOD OF DIGITAL STORY CUBES (DSC V1)
REVENUE STREAM and KEY METRIC
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
2016 30 60000 9000
2017 60 120000 24000
2018 10 20000 6000
2018FINAL STAGE • We will maintain the relationships with existing customers and implementations.
Basic implementations Estimated incomes € Estimated profit €
2015 10 20000 0
2016-2017 IMPLEMENTATION PERIOD • Implementations in 2016-2017 will bring us a profit to invest in further research and developing. • We are able to manage up to 100 basic implementations in three years.
REVENUE STREAM and KEY METRIC
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
COSTS - PAID TO THE DSC TEAM (one implementation of a minimum viable product) • software: DSC V1 • ideational concept: design, brand • technical support (images customisation, set up, archiving...)
0€ 800-3500€ 630€
1430-4130€
2200-2500€ COSTS - IN THE INSTITUTION • hardware: 2 x tablet with Android 2.3 or higher 200-500€ • in-house staff : curator, coordinator, administrator, demonstrator 2000€ • infrastructure conditions: wi-fi, internet site ...
First ten customers in 2015 will invest from 3630€ for DSC basic implementation (1 exhibition / 1 month / 2 users simultaneously / 60 artifacts / 60 stories).
CUSTOMER’S INVESTMENT - BASIC EXAMPLE
COST STRUCTURE
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
DEFICIENCIES / “FIRST MOOVERS” • we don’t have insider informations, • we don’t have the right “celebrity” endorsemants, • we didn’t build the community / social network.
ADVANTAGES • We are experienced international team with a sense for our customer segment and for their problems. • Our software is tested and we have shown mesaurable results. • Our software is ready to implement. • Our basic application is free of charge. • We offer complete implementation services (consulting by the ideational concept, technical support, making user galleries, monitoring and analyzing the results (stories), ideas by rewarding players, archiving, and re-using results).
UNFAIR ADVANTAGE
Digital Story Cubes / Lavoslava Benčić
• • • • • • •
Business support Mentoring and coaching Technical support Marketing and Promotion Access to Finance Facilitating partnerships Expert’s support by specialists in living labs
WHAT WE NEED?
WHAT NEXT?
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
Europeana Creative Design Challenge 2015
WE OFFER ...
application tested in practice
app. ready to implement in 2 weeks
technical support
implementation services
basic application free of charge
transforms visitors into active participants and supports entertainment / discovery/creativity.
is a light gamification/storytelling application for Android platform*
DIGITAL STORY CUBES...
SUM UP THE ESSENCE OF DIGITAL STORY CUBES
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015
DSC increases the number of new and return visitors
DSC vivifies events, exhibitions and collections
DSC involves visitors socialising, collaborating and competing
Digital Story Cubes
...TO RESOLVE MUSEUM'S PROBLEMS
SUM UP THE ESSENCE OF DIGITAL STORY CUBES...
Digital Story Cubes / Lavoslava Benčić
THA ANKS!
Digital Story Cubes
Digital Story Cubes / Lavoslava Benčić
Europeana Creative Design Challenge 2015