LAVON LAURINE | MAKE YOUR MARKETING GOALS | LEARN ABOUT MARKETING
What is a marketing strategy? A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
WRITE A SUCCESSFUL MARKETING STRATEGY Lavon Laurine's Marketing strategy will help you realize your business's goals and focus on the actions required to reach the right customers.
IDENTIFY YOUR BUSINESS GOALS OPERATIONS BUSINESS PLAN
Set a set of marketing goals to complement the business goals you've identified in your company plan, and then match your marketing approach to those objectives. Your company's objectives may include: Spreading knowledge about your goods and services. Promoting more goods from a certain provider. Accessing a new market of customers.
RESEARCH YOUR MARKET Lavon Laurine says that a crucial component of any marketing plan should be researched. You must compile details on your market, including its size, expansion, social trends, and demography (population statistics such as age, gender, and family type).
DESCRIBE YOUR PROSPECTIVE CLIENTS TO THEM Utilize your market research to create a profile of the clients you are aiming for and pinpoint their requirements. Their shopping habits, including where, how, and what they purchase, will be revealed by the profile. Again, keep an eye out for trends so that your marketing message doesn't become outdated or you lose out on fresh chances.
WHAT IS MARKETING? The goal of marketing is to bring prospective clients to your business and match them with your offerings. It entails identifying the requirements of the client, converting those wants into goods and services, putting a price on those goods and services, and persuading them that they must purchase those goods and services.
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WHAT IS A MARKETING PLAN COMPOSED OF? Target market. Value proposal. A mix of products. Brand communication Promotional programs. Content promotion.
WHAT JUSTIFIES THE IMPORTANCE OF A MARKETING STRATEGY?
DEVELOP A MARKETING STRATEGY Explains your company, its goods, and services. Describes where and how your goods and services fit into the market. Profiles of your competitors and consumers. Determines the marketing strategies you'll use. Enables you to create a marketing strategy (the delivery techniques) and evaluate its efficacy.
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