LETTER FROM THE PUBLISHER LETTER FROM THE GENERAL MANAGER
Welcome to the Hard Rock Hotel Chicago!
Lavish Lifestyle
C
hicago is well known for many reasons. First and foremost, it boasts one of the world’s most gorgeous skylines thanks to
an outstanding architectural legacy. It’s also home
OF ALL THE ROOMS in all the hotels in all the cities in
to some of the world’s finest restaurants, shopping
the world, you chose us! For that, we are very grateful and promise to commit to your needs during your time with us.
experiences, indoor and outdoor entertainment
If you came on business, we have you covered: wireless high-speed Internet access, a 24-hour business center and even temporary help — Arron in the business center can whip out a pretty good PowerPoint when the chips are down. We get that you need efficiency, rest and coffee on the way out the door, and we can do all of that. Join our All Access loyalty program and it gets even easier. Talk to Mar at the front desk. She will give you the skinny for next time.
If you’re here because your boss wants you to attend a meeting, we sympathize, but you’re in store for brilliantly prepared food and some pretty cool aftermeeting cocktailing in Base Bar. (Roger makes a mean vodka martini there.) Our banquet staff is top notch and if you need that extra flip chart to make your point, ask for Gabriel — he’s got a ton of charts in the back. Hopefully, you’ll have time to talk to Todd, Scott or Paula, our version of Peter, Paul and Mary at the concierge desk. They can tell you where to go, how to get there and how to hail a cab back to the hotel if fun is the purpose of your stay. Check out China Grill right off the historic elevator lobby for a cool twist on pan-Asian cuisine. General Manager Gerry and his team are not to blame if you leave hungry — bring friends, as the portions are Chicago-style! Whatever your game is while in town, the Hard Rock team is here to rock your stay and leave you wanting more. Happy travels!
venues, culture and attractions, making your visit to Chicago a memorable one every time. In our first-ever issue of Lavish magazine,
published specifically for the world’s finest hotel properties, we proudly highlight the Hard Rock Hotel Chicago (p. 14). Housed in an official Chicago landmark, the hotel adds to the building’s history with years of rock and roll memorabilia. Complementing this collection are music-oriented Hard Rock programs, such as “Check In, Rock Out,” a partnership with Gibson Guitars that loans you a guitar to literally rock out in your room. And you can download an iTunes playlist on the Hard Rock to remember “The Sound of Your Stay.” Base Bar and China Grill complete the Hard Rock experience with handmade cocktails and fine Asian fusion cuisine, respectively.
But the fun doesn’t stop in the hotel. Lavish
offers a comprehensive guide to Chicago hot spots for dining (p. 38), shopping (p. 118), entertainment
14
In addition to all things Chicago, Lavish
gives you a glimpse of luxury outside the borders of our fair city. Sir Alfred DiMora, founder and CEO of DiMora Motorcar, DiMora Custom Bikes, DiMora Watercraft, DiMora Customs and DiMora Jewelry, designs the extraordinary. For example, his forthcoming Natalia SLS 2, a $2 million sport luxury sedan, will be the world’s fastest, most technologically savvy and luxurious four-door car in transportation history. Imagine a car body made of aerospace materials, exterior paint that changes color with temperature, video-projecting headlights, temperature-controlled beverage holders, retractable TV screens, business equipment and more in your ride. Read about DiMora’s fascinating imagination and personal story on page 96.
For luxury in smaller packages, check out
newer, cutting-edge beauty products inside. The future of cosmetics means goodbye to chemicallybased makeup and hello to ingredients with natural healing powers (p. 92).
Lavish magazine defies the traditional hierarchy
among magazine titles and sets publication standards high. The methodology is simple: focus on integrity and quality. This approach gives rise to a publication worthy of its name, Lavish.
Thank you for looking at our inaugural issue
and enjoy Chicago!
(p. 28) and sightseeing (p. 108) from locals’ points of view (yes, even native Chicagoans hit up Navy Pier and “The Bean” from time to time). This publication will give you everything you need for tourism and personal services — from ticket prices
SHARIF NASSR
to hours of operation to walking distance from the
President/Publisher
Hard Rock Hotel Chicago in our listings (p. 132).
Lavish, LLC | Lavish magazine
Foodies should check out our scoop on Chicago’s culinary masters (p. 56). Trust us, this town takes its food seriously.
John Price, General Manager