PART SIX:

UK Vogue photoshoot: ‘New Beginnings’

Photoshoots can be used for a variety of fashion imagery, including editorial shoots for magazines such as Vogue (DSCENE, 2021). When designing a photoshoot, there are certain aspects that must be considered to ensure the message of the photoshoot translates to the target audience correctly. The photoshoot must align with the brand’s identity and should fit in with its usual style. The location of a photoshoot is very important, as it is the backdrop of the whole shoot. For example, if a brand wants to shoot a spring line, a setting of snow is inappropriate and will not translate to the reader. Similarly, colour is an important factor, as the colour scheme must link to the theme. It is a good idea for a brand to brainstorm before they start a shoot, so that its ideas translate correctly to all audiences. Another important feature of a photoshoot is models, they need to fit the brand and the products as well as the scene. The lifestyle of the consumers is an important factor to consider as well, as the photoshoot has to relate to the consumer’s aspirations and interests. The photoshoot must be relevant to the consumer in some way so that they are interested. Art direction and styling are two factors that help bring a photoshoot to life. These factors will differ depending on who the photoshoot is for. For example, a Vogue photoshoot may not use many props and may be more editorial than a Hollister photoshoot.