PART FOUR:

Optimising the landing page.

Studies show that we read in an F-shaped pattern (Nielsen, 2016). This needs to be taken into consideration when making a successful website, to ensure that the most important information is in the areas that we first lay eyes on. It is just as important to consider where we look the least, so that businesses can ensure that they do not put any information in those areas. Creating a website with the F-shaped pattern in mind allows for a website to be read in the most efficient way. For example, Kiht Collective has put the company logo in the top left-hand corner, since that area is the first that we lay our eyes on (Kiht Collective, nd). The top of the screen is another hotspot, and Kiht Collective has effectively used this space to place its navigation bar. Another area we focus on is the middle of the screen, which Kiht Collective has utilised by putting its new product launch in that space to draw the user to it. On the other hand, we tend to ignore the bottom right corner altogether, so a business should not put any information in that corner, as it is likely to get ignored. The wireframe above highlights the best areas for information to be places on websites according to the F-shaped pattern.