Mike Volpe Twitter: @mvolpe VP of Inbound Marketing @HubSpot
Inbound Marketing Exam Review Professor: Mike Volpe, HubSpot
Exam Study Guide
Inbound Marketing
• Inbound vs. Outbound Marketing • Get Found • Create • Optimize • Promote
• Convert • • • •
Calls to Action Landing Page Lead Qualifying Email Marketing
Process Get Found • Publish • Promote • Optimize
Get Found
• Analyze • • • •
Conversion Rates Closed‐Loop Reporting Marketing Measurements Landing Page Effectiveness
Tools
Convert • Test • Target • Nurture
Convert
Get Found • Content Mgmt • Blogging • Social Media • SEO • Analytics Convert • Offers / CTAs • Landing Pages • Email • Lead Intelligence • Lead Mgmt • Analytics
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Get Found - Create • Marketing Persona • Goals of Blogging • Blog Articles • eBooks, video, audio, PPT, etc. • Commenting on blogs • Create content useful & interesting to your persona (not you!)
Get Found - Promote • Promote content in social media • Get more visitors (viral) • Get more links for SEO • “Be interesting”
Get Found - Optimize • Search engine optimization (SEO) • Organic vs. Paid Search • How to evaluate keywords • On-page vs. Off-page SEO • Title tag (page title) • Page content & Image Alt text • Links (anchor text) • Be attractive to Google and people
Get Found - Promote • Facebook (business page) • Twitter • LinkedIn groups • Integrate blog with social media • Building (your own) community
• Make relevant friends by being helpful
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Get Found - Convert • Convert visitors into leads • Convert leads into sales • Offers & Calls to action • Landing pages • Lead qualifying • Email marketing (nurturing) • Keep things moving to the next step in the process
How do I implement this stuff? Live Webinar: Thursday, June 25th at 3:00pm EDT (GM-5)
Get Found - Analyze • Compare: What works, what doesn’t? • ROI: Was it worth the time/money? • Closed-loop marketing/reporting • Lead scoring • Visitors/leads/sales • Conversion rates • Measure to understand and improve
Who’s ready to pass?
Q&A
“How to Implement Inbound Marketing Using HubSpot” Register for the free webinar: http://www.hubspot.com/implementinbound-marketing
Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
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