Redesign by the Sea by laurawareing

N G I S E D E R Young People Redesign a Local Festival in the Seaside Town of Morecambe, North West England

Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

2 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Redesign by the Sea Redesign by the Sea is a collaboration between Laura Wareing, a PhD researcher at Lancaster University and Deco Publique, a creative business based in Morecambe, Lancashire, who curate and produce original cultural festivals and creative projects across the North of England. In Spring 2019, a group of young people aged 16 to 17 living and going to school in Morecambe participated in creative workshops where they had the opportunity to become â&#x20AC;&#x2DC;Festival Co-designersâ&#x20AC;&#x2122;. They worked alongside Deco Publique and PhD students from Transformation North West to voice their views and redesign elements of the major Vintage by the Sea Festival taking place each year in Morecambe. The project aimed to help Deco Publique reach a wider audience, engage with and reflect on the needs of the community in Morecambe and contribute to the sustainability of the Festival. The project also aimed to deliver benefits to the young people taking part, as well as their teachers. The young people had the opportunity to learn about creative careers, as well as develop creative, business and collaboration skills, voice their opinion, design new ideas and play an active role in innovative place-making practice in Morecambe. This engagement is important because seaside towns such as Morecambe face social and economic challenges and as a result young people often have low aspirations, as well as face barriers to employment and education.

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Contents 12

Imagine Working Creatively in Morecambe

4 Contents

Co-Design Approach

Transformation North West

Session One - Living in Morecambe

Project Team

Session Two - Redesigning Vintage by the Sea

Introduction from Deco Publique

Further Thoughts

Vintage by the Sea Festival

Next Steps

The Need

Acknowledgements

Aim

Appendices

Redesign by the Sea

4 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Transformation North West This project was part of Transformation North West (TNW), which is a doctoral training partnership exploring how design and creative techniques can enhance growth and prosperity throughout the North West of England. There are twelve PhD students in total on TNW, all from different creative backgrounds, supported by five universities; Lancaster, Liverpool, Manchester, Manchester Metropolitan and Salford. Each student is co-creating a series of projects with businesses and organisations in the North West, which contribute to both the aims of the businesses and their own research. Transformation North West is funded by the Arts and Humanities Research Council through the North West Consortium Doctoral Training Partnership. For more information on Transformation North West, visit transformationnorthwest.org

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Project Team Laura Wareing, Project Lead & PhD Student at Lancaster University Email: l.e.wareing@lancaster.ac.uk Twitter: @_LauraWareing Elena Jackson and Lauren Zawadzki, Project Collaborators, Co-Founders & Directors at Deco Publique Email: hello@decopublique.co.uk Twitter: @DecoPublique Supported by: Gemma Potter, PhD Student at Manchester Metropolitan University Veronica Pialorsi, PhD Student at Salford University Jemma Street, PhD Student at Liverpool University Professor Paul Rodgers, ImaginationLancaster, Lancaster University Professor Nick Dunn, ImaginationLancaster, Lancaster University

6 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Introduction from Deco Publique Through the collaboration with Laura, and Transformation North West, we hoped to use co-design practices to engage with a group of young people from Morecambe Bay Academy. Our motivation for the project centred on our ambition to better connect with the needs and creative interests of the age group in relation to the Vintage by the Sea festival, and the cultural offer more broadly in Morecambe.

We noticed that through using the co-design tools designed by Laura, the group became more deeply engaged in the process, with some remarking that whilst they had originally thought they were â&#x20AC;&#x2DC;not creativeâ&#x20AC;&#x2122; they felt empowered to make creative choices and build their own visions, appearing to respond particularly well to the bespoke design tools and workshop structure.

A second motivation was to learn more about co-design methods and practices, and how we might use them more effectively within our business practice where we often engage with diverse stakeholders, age groups and audience profiles.

In the future, Deco Publique will look to build more in depth co-design activities into creative project development with audiences and stakeholders, having experienced first hand the benefits of this type of high quality and participatory structured engagement.

Through the co-design sessions, we discovered that to make festival programming more relevant to the group they would like to see more digital interventions, food experiences, sporting activities and for the festival to be spread over a larger footprint. The group developed new festival proposals which will enhance our ability to shape the future programme, it also provided them with a unique creative experience.

We extend our thanks to Laura Wareing and Transformation North West colleagues for creating this opportunity for Deco Publique and Morecambe Bay Academy.

7 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Vintage by the Sea Festival Vintage by the Sea is an award winning festival, which has taken place in Morecambe every year since 2013. The Festival, which is by co-curated and produced by Deco Publique and delivered in partnership with Lancaster City Council and Hemingway Design, has been described by The Guardian as one of the ‘Top Five Retro Events in the World’, it attracts an estimated 45,000 people to Morecambe each year, a third of which visit from outside the North West and generates approximately £1 million of impact to the local economy. The Festival includes a mixture of theatre, art, design, fashion and music reflecting the 1920s to the 1990s. Popular activities include classic cars, planes, markets, fashion shows, street food and street performance, which integrate with Morecambe and community over the weekend. Although the Festival is popular with many local families and older people, it is less popular with younger people, generating a need to engage with this group locally. The Festival is funded by the Lancaster City Council, Morecambe Town Council and Arts Council England. For more information visit, www.decopublique.co.uk and www.vintagefestival.co.uk

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Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

The Need Deco Publique delivers arts and culture initiatives throughout the North West and have a close relationship with Morecambe, which is where they are based. Their work in Morecambe includes the co-curation of Vintage by the Sea, as well as commissioning and producing street art, producing temporary landscape sculptures and using place-making techniques to re-imagine public space. This contributes to better places to live and work in the North of England. Although Deco Publique delivers community engagement for one of their other festivals, Vintage by the Sea has not had the same funding and resource for community engagement around Morecambe. They wanted to explore this further, pinpointing young people as a group that are particularly hard to engage with, who they would like work with to create some ownership and inclusion in the festival. They wished to find out the group’s views on arts and culture in and outside Morecambe and the barriers they face when accessing it. They also wanted to hear their views on the Vintage by the Sea Festival. Morecambe, like many other seaside towns in the UK, faces a number of social and economic challenges. Deco Publique have recently provided written evidence to Parliament’s Regenerating Seaside Towns Committee that outlines their commitment to delivering creative interventions to a multi-generational audience that support Morecambe’s visitor economy and tourism, and bring together people and place.

The final report was published in March 2019, making a number of points that relate directly to this project. It stated that seaside towns need to evolve to meet present day and future challenges through a ‘long-term, place-based vision’, which involves working with a range of different people to address social challenges facing the local area, uses local assets, which is supported by local leaders. The report highlighted the role of the Creative Industries in helping seaside towns to ‘diversify their economies’ and ‘enhance their local cultural assets’. The report also highlighted how young people in seaside towns are being ‘let down and left behind’ due to barriers to education and employment opportunities, which results in low aspirations. It pointed to partnerships between schools, educational institutions, local businesses and industry as a way forward. The UK Government’s Industrial Strategy, a plan for economic growth, discusses people and place as foundations for change, calling for prosperous and productive communities throughout the UK and highlighting how some places are not reaching their full potential, which could be achieved through better use of local assets. This project set out to do this. The Select Committee on Regenerating Seaside Towns and Communities (2019) The future of seaside towns. London. Available at: http://www.parliament.uk/mps-lords-and-offices/standards-and-interests/register-oflords Morecambe Bay Parnership (2017) Morecambe Bay Coastal Community Team, Economic Plan. Kendal. Available at: www.regionaldevelopment.co.uk HM Government (2017) Industrial strategy White paper: Building a Britain fit for the future, Department for Business Energy & Industrial Strategy. doi: 10.1049/ir:19930092.

Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Aim The aim of this project was to foster new links between Deco Publique, the Vintage by the Sea Festival and the community. This will help Deco Publique reach a wider audience and contribute to the sustainability of the Festival.

Young people living in coastal areas in the United Kingdom face barriers to education and employment opportunities, posing a threat to the number of young people living in seaside communities in the future. At the beginning of the project, it was explained to us by the teachers that many young people at the school have low aspirations, have few ideas for their future careers and it would be likely that many of them would not know what the Festival was and have unoriginal ideas.

We achieved this through engaging with a group of young people from a local secondary school to understand their views and co-design a more place-appropriate and sustainable Vintage by the Sea Festival. We co-designed a programme of activities for the Festival, which weall felt were both suitable for young people and Morecambe.

Therefore these sessions were designed to provide an opportunity to learn about what it is like to work in an inspirational creative business in Morecambe, as well as develop creative, business and collaboration skills, voice opinions, design new ideas and play an active role in innovative place-making practice.

Although Morecambe is challenged by economic decline and areas of deprivation, the Vintage by the Festival is a major asset to Morecambe, boosting the economy, drawing in thousands of visitors and celebrating arts and culture from the past and present as well as reflecting the character of the town. The project comes at a turning point for Morecambe, as it seeks to redefine itself with plans to become the future home of Eden Project North.

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Imagine Working Creatively in Morecambe The workshops were designed to provide the young people with the opportunity to learn about what it is like to work in an inspirational creative business in Morecambe. Deco Publique talked to the group about their business, why they chose to be based in Morecambe, how they worked towards setting it up and the variety of work they do. This was then supported by interactive activities throughout the sessions, which enabled to work creatively, collaboratively, learning what it is like to design festivals and events in Morecambe.

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Co-Design Approach In this project, we took a collaborative approach to design the elements of the Festival with the young people. Co-design enables a variety of people with different expertise to work collaboratively throughout a design process together. In this project, young people were the experts in what they do and do not enjoy in their hometown. Deco Publique were the experts in curating arts-based events and festivals, teachers were the experts in learning development and Laura, a design PhD student has expertise in guiding through and structuring collaborative design processes. In order to create high quality and relevant festival ideas that reflect Morecambe and the preferences of young people living there, the workshops were carefully designed to take the group through a series of steps that supported learning and creativity around expressing views on activities for young people, Morecambe and the Vintage by the Sea Festival, building up the creation of new ideas. This was facilitated through the use of â&#x20AC;&#x2DC;design toolsâ&#x20AC;&#x2122; throughout the sessions.

The following pages contain details of the steps taken on the project.

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14 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Session One - Living in Morecambe Location Morecambe Bay Academy, secondary school in Morecambe

Session Aim The aim was to engage with the young people and encourage them to express their views on Morecambe, including what they do and do not like about the town and their views on the Vintage by the Sea Festival. We also familiarised the group with what Deco Publique do as a business, as well as how and why in order to provide background and career guidance and inspiration.

Duration 2 Hours Participants 12 pupils, 1 teacher, Laura Wareing and Gemma Potter from TNW Elena Jackson from Deco Publique

This approach allowed us to answer a number of questions provided by Deco Publique and gain a good grounding for the following design session, where the group would design elements of the Vintage by the Sea festival together.

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Activity 1 - My Morecambe We asked the pupils to respond to prompts; three reasons to be proud to live in Morecambe, three things they associate with Morecambe, what would they make better in Morecambe, what their dream job would be and if they would be able to find it in Morecambe. The ‘postcard’ style ‘design tools’ were developed to be visually engaging and quick to fill in.

Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Activity 2 What does Vintage by the Sea Mean to You? We asked the pupils to provide honest answers to the question â&#x20AC;&#x2DC;What does the Vintage by the Sea Festival mean to you?â&#x20AC;&#x2122;. They connected their answers together using the Hexagon Card tool, which Laura developed as part of another design project at Lancaster University.

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18 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Activity 3 Running a Creative Business in Morecambe Elena from Deco Publique delivered a presentation about their work, their skills and why their work is relevant to Morecambe.

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Activity 4 Inside and Outside Morecambe We all stood up to use a large map of Morecambe to discuss and mark down where they go in and out of Morecambe, what they would improve and what the barriers to accessing activities were.

Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Activity 6 Morecambe Top 3 The young people described their top 3 things to do in Morecambe and reviewed them in the style of Trip Advisor. The design tool encouraged and helped to structure the groupâ&#x20AC;&#x2122;s answers.

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22 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Session One - Summary The two infographics on the following pages outline what we found out in the first workshop. These infographics were presented to the group in the second workshop to help them to design festival ideas.

The group talked about the existing places in Morecambe that they like to visit, which included the cinema and park, some of which explaining that there are not many options to choose from and they are easy to access. Many of the group were very passionate about food, in particular the quality of fish and chips available in Morecambe. They talked about how they liked to go buy food somewhere with friends where they could be warm and use the wi-fi. We also found that many of the group liked to be active, talking about football, the gym and walking down the promenade.

We found that the group were split over whether or not they were interested in the Vintage by the Sea Festival. Those who werenâ&#x20AC;&#x2122;t interested found it difficult to articulate why. We found that more of the females in the group had previously attended than the males.

Going in the second workshop, we knew we wanted to help the young people articulate what they thought about the activities in the Festival in more detail and provide them with the information and tools they needed to become festival co-designers.

History, buildings and the seaside were reasons to be proud of living in Morecambe, however the majority of the group said they felt it needed modernising, with more things to do and better transport. Only one of the twelve in the group thought they would be able to get a job in Morecambe in the future, many of which said there were not many opportunities there.

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REDESIGN

Over half the group said Vintage by the Sea doesn’t appeal to them.

What You Said Last Time

When thinking about the Festival, most of the group think of:

Reasons given:

More of the females in the group have been to the festival before than the males.

Vintage Cars

“It’s for older people.”

Vintage Clothes & Dressing Up

“It’s not for younger people.” “Don’t know much about it.”

“Old fashioned culture” “Historic”

“What Morecambe was like when it was a

“Pimms Bus” “Granny bike” (street theatre) “Families go together”

“Can take nice photos”

popular touristic destination.”

Your Top Reasons to be Proud of Morecambe 1.

Buildings & Landmarks

Fish & Chip Shops

History

Top 3 Things We Associate with Morecambe

Three Things We Would Make Better

Eric Morecambe

Modernisation & Regeneration

Seaside & Sea

More to do eg. Better shops

The Bay

Better transport

Morecambe Football Club

Seaside

Other Things We Mentioned...

Eden Project

Promenade ambe

Scenery Sunsets Close to Other Places

Midland Hotel

Only

c More

1/12

said their dream job was in Morecambe

REDESIGN

What You Said Last Time

Overall, the group’s favourite things to do by far in Morecambe were.... Happy Mount Park

Reel Cinema Easy to get to, Close to other things

The promenade

Lots of activities eg. crazy golf, Japanese gardens, picnics, waterpark

Cheap

Good exercise Good views

Free

Sometimes good ﬁlms on

Walking

Nothing else to do

You go outside of Morecambe to...

What’s missing in Morecambe

Other Things You Mentioned...

Go shopping eg. Trafford Centre

Better shops

“Food, warmth, wi-ﬁ”

Concerts & music festivals

Ice skating

Heysham Barrows

Lake District for photography & mountain biking

More sports activities eg. skate park

Wallings Ice Cream

Sealife Centre

Morecambe FC Kaspas Art Galleries

Cinema & Crazy Golf

Ston

tty e Je

Cinema Visit Blackpool Pleasure Beach

Town Hall

Marine Road

The

Bowling

we k To

Cloc

Eric e camb More ue Stat

and Midltel Ho

ping Shop re Cent

form

Plat

Cine

e Skat park

Gym

ary

Libr

Scho

ade

Broadway

men

Pro

Watersports ping Shop area

Lancaster ad

nt Rege Park

Session One - Feedback Feedback was positive from the group following the first session, with the group saying that it was ‘fun’, ‘useful’ and that they had ‘learnt something new’. As a result, many left with a new appreciation for the festival and other arts and cultural events, as well as a different view of Morecambe. Some commented that they had a different view on future jobs and creative job roles as a result. We also invited to give suggestions to shape the next session but no one responded. Following the session, the teacher informed us that they had all enjoyed it and the quality of the session and materials within it made them “feel special”. However, he said they were not clear on why we would ask for their views. In response to this, we reiterated to the group why their input was important to the research project, Deco Publique, the Festival and the wider community.

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Session Two - Redesigning Vintage by the Sea Location: Design Studio in LICA, Lancaster University

Session Aim The overall aim was to design a conceptual new programme of activities for Vintage by the Sea. It built upon what we discussed as a group in the first workshop, looking at the insights gathered and the existing Vintage by the Sea festival.

Duration: 2 Hours Participants: 9 of the original 12 pupils due to exams 1 teacher Elena Jackson from Deco Publique Laura Wareing, Gemma Potter and Veronica Pialorsi from TNW

The pupils worked in small teams to image three to four original festival activities.

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Part One - The Benefits of Taking Part As part of the welcome to Lancaster University, we reiterated to the group what the benefits of taking part were. We talked about why their thoughts and ideas could benefit Deco Publiqueâ&#x20AC;&#x2122;s practice, the Festival and the local community, as well as Lauraâ&#x20AC;&#x2122;s research on TNW. We also highlighted what we thought the group would gain from taking part and invited them to share their thoughts.

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Best in Show Street Food

Many visitors to the festival 14 str food tra ders from all dress up eet in vintage clothing. If over the country, including they are particularly good, they vegan, Indian, ﬁsh & chips, are invited to take part in the Polish specialisms and lots of pop-up catwalk in front of the cake Midland Hotel.

Activity One - Current Festival Programme In small groups, the pupils did a card sort activity of the current festival activities to establish what the group thought of the current programme. We placed the cards under three headings; ‘Interesting to Me’, ‘Not Interesting to Me’ and ‘Maybe’. 29 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Summary of the Results Most Interesting

Least Interesting

Across the Whole Group

Vintage RAF Flyover

Torch Club Ball

Car Rally

Tea Dance Lessons

Vintage Car Show

Design, Craft and Makers Market

Vintage Pooch Parade

Heritage Bus Rides A glamorous 1930s evening party at Midland Hotel, organised by the Midland Hotel

A range of vintage planes ďŹ&#x201A;y over the Festival.

Fairground 60 old fashioned cars drive over from Bradford in Yorkshire to Morecambe in this car rally.

Dance classes inspired by vintage music and dance moves, traditionally accompanied by afternoon tea at the Midland Hotel. Handmade and up-cycled craft traders in a market in the Midland Hotel.

Street Food

Many vintage vehicles parked up on the prom to look at with an opportunity to talk to the owners.

Afternoon Tea

Further information can be Old fashioned bus rides found insustainable the appendices at promoting travel from Happy Mount Park and Heysham to the end of site. this document. the Festival

A competition for dogs (and owners) dressed up in vintage costumes. Traditional seaside fairground.

14 street food traders from all over the country, including vegan, Indian, ďŹ sh & chips, Polish specialisms and lots of cake British traditional afternoon Redesign by the Seatea | Laura includes sitting down for tea, sandwiches, cakes and scones. Served at the Midland Hotel.

30 Wareing, Transformation North West | Deco Publique

Some Comments from the Group

DJ Workshops

"It's interesting because it's interactive."

Face Painting

"It's for younger people." "Too young" "I'd be a tiger!"

An opportunity to learn some DJ skills.

DJ Bus

Vintage face painting for children.

Design, Craft and Makers Market

Vintage Hair & Beauty Routemaster bus with a DJ playing free retro inspired music from the top-deck all day.

Vintage RAF Flyover Handmade and up-cycled craft traders in a market in the Midland Hotel. Art Commissions

Lancaster salon ‘Guys and Dolls Hair Boutique’ available to do vintage hair styles and make up.

Roaming Street Theatre A range of vintage planes ﬂy over the Festival.

Melodrome Music Stage

Vintage style art commissions, some exploring sound.

Heritage Bus Rides

Street theatre moving around the promenade. Includes Kitsch & Sync. Creative Workshops

Local and national musicians including Fanjango and Mr Ben & the Bens playing on a vintage style stage.

"I don't want to be spider man" "It depends on the music. I like 90s music." "Here you're just buying. At the creative workshops you'll do things." "When you go, you do your hair anyway." "More for girls" "It just goes over your head" Group weren't sure what it would be. "Grannies" "Wouldn't go and listen to music I didn't know" "Don't see the point in just getting on a bus from Morecambe to Heysham" "That sounds cool!" "Now we're talking!" "Something that you get something out of."

Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Old fashioned bus rides promoting sustainable travel from

Activity Two - What We Would Keep & Why

Activity Three - What We Would Change and Why

In small groups, the pupils chose three existing activities to keep in a programme and recorded why.

The groups were given a festival designerâ&#x20AC;&#x2122;s brief and asked to choose three activities they would change to make them better for young people and why.

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33 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Group Oneâ&#x20AC;&#x2122;s Responses What We Would Keep & Why

What We Would Change and Why

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Group Twoâ&#x20AC;&#x2122;s Responses What We Would Keep & Why

What We Would Change and Why

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Group Threeâ&#x20AC;&#x2122;s Responses What We Would Keep & Why

What We Would Change and Why

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Group Fourâ&#x20AC;&#x2122;s Responses What We Would Keep & Why

What We Would Change and Why

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Supporting Resources A range of different resources where provided during the session to support the design work. This include name badges, festival designerâ&#x20AC;&#x2122;s brief and images based on what they had discussed in the previous session to help inspire the group.

F e s t iv a l D e s ig n e r â&#x20AC;&#x2122;s B r ie f

REDESIGN

D e s ig n a n e w V in ta g e b y th e S ea F e s ti va l p ro g ra m m e th a t. .. 1 . R e fl e c ts M o re c a m b e , in c lu d in g th e p e o p le a n d p la ce. 2 . Is c re a ti ve a n d fu n .

IGN

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3 . Is in te re s ti n g to yo u a n d o th e r p e o p le yo u r a g e .

4 . Is in s p ir e d b y vi n ta g e s ty le o r h is to ry, if poo-dsessib ign lee.r

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5 . Is in s p ir e d b y th e w o rk w e d N id IGg S E to D E e th e r in th e la s t R s e s s io n .

Activity Five - New Festival Design Ideas The groups then were given a ‘Festival Designer’s Brief’ and other materials to support their design and asked to come up with festival activity concepts, then pitch their favourite to Elena from Deco Publique for feedback.

39 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

Group One’s Ideas Summary In the second workshop we moved from looking at the existing activities at the Vintage by the Sea Festival, through to designing completely new ideas.

Despite disliking the ‘vintage’ aspect of many of the activities, many managed to merge what they liked about the old with the new in their own ideas. The young people were successful at imagining the use of existing features of Morecambe, such as the local park, old theatre, local businesses and football club. A cinema experience that took place in the local park where they liked to hang-out, with vintage features like cars and snacks was a popular aspect of two of the groups ideas.

Through looking at the existing activities together, it became clear that what was making many of the activities less interesting to the group was the ‘vintage’ aspect. For example, they liked the idea of a mobile cinema but they did not want to just see old films. They particularly liked the activities that involved the input of different people gathering to showcase something altogether like vintage cars or RAF planes, rather than art commissions or street theatre, which they found difficult to understand the point of. As well as fairgrounds, street food and afternoon tea, which they could enjoy with friends.

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Group Twoâ&#x20AC;&#x2122;s Ideas

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Group Twoâ&#x20AC;&#x2122;s Ideas

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Group Threeâ&#x20AC;&#x2122;s Ideas

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Group Fourâ&#x20AC;&#x2122;s Ideas

Edit 46 Redesign by the Sea | Laura Wareing, Transformation North West | Deco Publique

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New Programme Designed by Young Festival Designers from Morecambe Bay Academy

Virtual Morecambe Experience Morecambe from the past with virtual reality! Just put on one of our headsets this weekend.

What was it like to be a teenager in the past?

chnology te w e n s g in r B the together with vintage theme

Teen Life Experience What would it be like to be a teenager in Morecambe in the past? Experience it through a “vintage hang-out” place. Including roller skating, vintage arcade games and wiﬁ.

Outdoor Cinema in the Park Featuring both modern and vintage ﬁlms for all ages. Including ‘The Shining’. Featuring seaside deck chairs, souvenirs, ﬁsh and chips, picnics, vintage cinema food and drinks will be available to buy. Happy Mount Park. Option to drive in.

£7 for young people £10 for adults

Vintage Football Exhibition Explore the history of football, featuring the history of Morecambe’s own Football Club, The Shrimps. Includes classic equipment and kit. An opportunity to watch a vintage style football game. Taking place at The Globe Arena.

Even More Brand New Activities for 2019 Skate Boarding Show

Vintage Video Game Event

Never before seen in Morecambe! Using a space that never gets used in the area with lessons for kids after the show.

Including well-known games, such as Pacman, Donkey Kong and Space Invaders

Pop-up Aquarium Morecambe Exhibition Like a tunnel that you walk through that immerses you in Morecambe in the past. Pictures of Morecambe through the years, walk through heritage of Morecambe. Like the Viking attraction in York.

Roller Disco At the Winter Gardens. Including a DJ playing songs from the 90s onwards and crazy 60s, 70s, 80s and 90s dress-up. Food

Fish and Chips Festival & Competition Different types of fish and chips and seafood to appeal to anyone. Local

Based on Marine World (attraction from Morecambeâ&#x20AC;&#x2122;s past), which would specifically include sharks.

Vintage Cooking Classes Making old fashioned food with traditional techniques. For example, traditional ice cream sundaes.

Ice Skating Ideal for all ages Charity shows (raise money) Music and lights while skating.

Sand Sculpting Competition Linking to Morecambe

Music Festival

Tribute Bands Concert

Like Highest Point The Dome All ages, paid entry, beer tents, food

Tribute bands performing popular songs from the different eras.

Evaluation

As in the first session, we asked the group to fill in a secret sheet to evaluate the workshop. It comprised of a few simple questions and a few prompts to help the group structure their answers.

Session Two - Summary In the second workshop we moved from looking at the existing activities at the Vintage by the Sea Festival, through to designing completely new ideas.

Despite disliking the â&#x20AC;&#x2DC;vintageâ&#x20AC;&#x2122; aspect of many of the activities, many managed to merge what they liked about the old with the new in their own ideas. The young people were successful at imagining the use of existing features of Morecambe, such as the local park, old theatre, local businesses and football club. A cinema experience that took place in the local park where they liked to hang-out, with vintage features like cars and snacks was a popular aspect of two of the groups ideas.

Through looking at the existing activities together, it became clear that what was making many of the activities less interesting to the group was the vintage aspect. For example, they liked the idea of a mobile cinema but they did not want to just see very old films. They particularly liked the activities that involved the input of different people gathering to showcase something altogether, such as vintage cars or RAF planes, rather than art commissions or street theatre, which they found difficult to understand the point of. They also favoured fairgrounds, street food and afternoon tea, which they could enjoy with friends.

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Session Two - Feedback The feedback from the second session was even more positive than from the first. All of the group said they had enjoyed it and had a desire to work on the project further.

“I’m inspired to be more creative with my ideas. It allowed me ideas to be explored with others.” The teacher involved said that the resources used had inspired him to think about his own teaching resources and he believed the group got a lot out of the sessions to help with their future studies.

Some comments included: “It was interesting, fun and better than school. Got to be involved in a project which influences Morecambe.” “It was fun, interesting, creative and entertaining. I was able to share some of my ideas.” “It was fun, useful and something new - creating new ideas, teamwork to share ideas.” “It made me think about creative work, future jobs differently. It interests me and is something I want to do in the future”

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Further Thoughts The groups challenged Deco Publique to think about how to include and work with a wider local audience.

How can this engagement continue to have a legacy? How will the project have a longer term influence on the young people involved? How might other young people living in Morecambe further benefit from this project? For example, can this engagement happen again with other young people?

They also challenged them to think about extending how they use areas throughout Morecambe, not just the promenade and Midland Hotel and use digital technology in ways they had never thought of trying for the Vintage Festival and other events. They also brought to their attention what they think are the existing features of Morecambe that could be used and enhanced through arts and culture, like the local cinema, football club and park.

How can this approach be developed further? How might Deco Publique continue to develop co-design practice in their regeneration and place-making focused work? How might other creative practices be encouraged and supported to take this approach? Can learning from this approach help collaborative design processes bring together young people, businesses and organisations in other communities?

Going forward, the challenges for this project are: How can the ideas produced in the workshop be taken forward to directly influence future festivals and arts and culture in Morecambe? How might young people be further involved in developing these ideas in partnership with art practitioners in an extended co-design process?

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Next Steps We would like to make contact with the co-design group over the next academic year to ask how the project has influenced them and explain the progress of the project since we last met. Ideally, we would like to further develop the concepts produced with the group if their study allows time to do so. Deco Publique would like to incorporate some of the views and ideas into their work in Morecambe and the surrounding areas in the future. They would also like to take what they have learnt into further co-design practice. Laura will be delivering further related projects as part of her research on TNW and would welcome any thoughts or questions. Please email - l.e.wareing@lancaster.ac.uk

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Acknowledgements Thank you to everyone who made this project possible. Special thanks to... Elena and Lauren at Deco Publique The twelve pupils at Morecambe Bay Academy The staff at Morecambe Bay Academy at the time who made it possible, particularly Phil and Kate Gemma, Veronica and Jemma for their support throughout Paul, Nick and the rest of the Transformation North West team

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Appendices

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Session 2Completed Evaluation Sheets

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Interesting

Maybe

Street Food

Afternoon Tea

Fairground

Vintage Marketplace

Art Commissions

Face Painting

Vintage Car Show 14 street food traders from all over the country, including vegan, Indian, ﬁsh & chips, Club PolishVintage specialisms andNight lots of cake Traditional seaside fairground.

Vintage RAF Flyover Vintage style art commissions, some exploring sound.

Vintage Hair & Beauty Many vintage vehicles parked up on the prom to look at with an opportunity to talk to the owners.

DJ Bus

Vintage club night taking place in the Little Big Top tent.

Best in Show A range of vintage planes ﬂy over the Festival.

Car Rally

Vintage Cinema British traditional afternoon tea includes sitting down for tea, sandwiches, cakes and scones. Workshops ServedCreative at the Midland Hotel. Lots of stalls selling vintage clothing, accessories, couture labels and street style from the 1920s – 90s. Stalls inside and out. Vintage face painting for children. Mobile cinema showing vintage ﬁlms. 6 creative workshops for crafters, families and young people. Including mural themed workshops inspired by Bauhaus, Morecambe, Art Deco and Seaside architecture. This year it is Bauhaus themed (An inﬂuential German design and art school).

Lancaster salon ‘Guys and Dolls Hair Boutique’ available to do vintage hair styles and make up.

Vintage Pooch Parade

Routemaster bus with a DJ playing free retro inspired music from the top-deck all day.

Not Interesting Tea Dance Lessons Torch Club Ball Design, Craft and Makers Market

Static Theatre Dance classes inspired by vintage music and dance moves, traditionally accompanied by Melodrome Stage afternoon tea at Music the Midland Hotel. A glamorous 1930s evening party at Midland Hotel, organised by the Midland Hotel

Heritage Bus Rides

Handmade and up-cycled craft traders in a market in the Midland Hotel. Roaming Street Theatre A theatrical show. This year it is about the evolution of ﬂash photography, which features a Workshops VictorianDJ style darkroom. Local and national musicians including Fanjango and Mr Ben & the Bens playing on a vintage style stage. Old fashioned bus rides promoting sustainable travel from Happy Mount Park and Heysham to the Festival site. Street theatre moving around the promenade. Includes Kitsch & Sync. An opportunity to learn some DJ skills.

Many visitors to the festival dress up in vintage clothing. If they are particularly good, they are invited to take part in the pop-up incars front of the 60 old catwalk fashioned drive over Midland Hotel.in Yorkshire to from Bradford Morecambe in this car rally. A competition for dogs (and owners) dressed up in vintage costumes.

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Interesting Car Rally

Vintage Pooch Parade

Fairground

Maybe

Not Interesting

DJ Bus

Torch Club Ball

Afternoon Tea

Vintage Hair & Beauty Face Painting

Vintage Car Show 60 old fashioned cars drive over from Bradford in Yorkshire to Morecambe in this car rally.

Creative Workshops

A competition for dogs (and owners) dressed up in vintage costumes.

Vintage RAF Flyover

Traditional seaside fairground.

Melodrome Music Stage Many vintage vehicles parked up on the prom to look at with an opportunity to talk to the owners.

Roaming Street Theatre

A glamorous 1930s evening party at Midland Hotel, organised by the Midland Hotel

British traditional afternoon tea includes sitting down for tea, sandwiches, cakes and scones. Served at the Midland Hotel.

Lancaster salon ‘Guys and Dolls Hair Boutique’ available to do vintage hair styles and make up.

DJ Workshops

6 creative workshops for crafters, families and young people. Including mural themed workshops inspired by Bauhaus, Morecambe, Art Deco and Seaside architecture. This year it is Bauhaus themed (An uential German design and Local and inﬂ national musicians art school).Fanjango and Mr Ben & including

A range of vintage planes ﬂy over the Festival.

Street theatre moving around the promenade. Includes Kitsch & Sync.Vintage Marketplace

An opportunity to learn some DJ skills.

Bus Rides MobileHeritage cinema showing vintage ﬁlms.

Vintage style art commissions, some exploring sound.

Vintage Cinema

Routemaster bus with a DJ playing free retro inspired music from the top-deck all day.

Art Commissions

the Bens playing on a vintage Street Food style stage.

14 street food traders from all over the country, including vegan, Indian, ﬁsh & chips, Vintage Club Night Polish specialisms and lots of cake Lots of stalls selling vintage Theatre clothing,Static accessories, couture labels and street style from the 1920s – 90s. Stalls inside and out. Old fashioned bus rides promoting sustainable travel from Happy Mount Park and Heysham to Tea Dance Lessons the Festival site.

Design, Craft and Makers Market

Best in Show Handmade and up-cycled craft traders in a market in the Midland Hotel.

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Vintage face painting for children.

Interesting

Maybe

Not Interesting

Street Food

Vintage RAF Flyover

Torch Club Ball

Afternoon Tea

Vintage Hair & Beauty

Vintage Pooch Parade

DJ Bus

Fairground 14 street food traders from all over the country, including vegan, Indian, ﬁsh & chips, Club PolishVintage specialisms andNight lots of cake British traditional afternoon tea includes sitting down for tea, sandwiches, cakes and scones. Roaming Street Theatre Served at the Midland Hotel. A competition for dogs (and owners) dressed up in vintage costumes.

DJ Workshops A range of vintage planes ﬂy over the Festival.

Melodrome Music Stage

Lancaster salon ‘Guys and Dolls Hair Boutique’ available to do vintage hair styles and make up.

Tea Dance Lessons

Routemaster bus with a DJ playing free retro inspired music from the top-deck all day.

Vintage Cinema

Vintage Hair & Beauty

Traditional seaside fairground.

An opportunity to learn some DJ skills.

Heritage Bus Rides

Face Painting Vintage club night taking place in the Little Big Top tent.

Local and national musicians including Fanjango and Mr Ben & the Bens playing on a vintage style stage.Car Rally Dance classes inspired by vintage music and dance moves, traditionally accompanied by Vintage Show afternoon tea at Car the Midland Hotel. Mobile cinema showing vintage ﬁlms.

Art Commissions Street theatre moving around the promenade. Includes Kitsch & Sync.

Static Theatre

Lancaster salon ‘Guys and Dolls Hair Boutique’ available to do vintage hair styles and make up.

Creative Workshops

Vintage Marketplace Old fashioned bus rides promoting sustainable travel from Happy Mount Park and Heysham to Design, Craftsite. and Makers Market the Festival 60 old fashioned cars drive over from Bradford in Yorkshire to Morecambe in this car rally.

Vintage face painting for children. Vintage style art commissions, some exploring sound.

Many vintage vehicles parked up on the prom to look at with an opportunity to talk to the owners.

A theatrical show. This year it is about the evolution of ﬂash photography, which features a Victorian style darkroom.

A glamorous 1930s evening party at Midland Hotel, organised by the Midland Hotel

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Lots of stalls selling vintage clothing, accessories, couture labels and street style from the 1920s – 90s. Stalls inside and out. Handmade and up-cycled craft traders in a market in the Midland Hotel.

Interesting

Vintage RAF Flyover

Vintage Car Show

Car Rally

Vintage Cinema A range of vintage planes ﬂy over the Festival.

Vintage Pooch Parade

Street Food Many vintage vehicles parked up on the prom to look at with an opportunity to talk to the owners.

60 old fashioned cars drive over from Bradford in Yorkshire to Morecambe in this car rally.

Afternoon Tea Mobile cinema showing vintage ﬁlms.

DJ Bus 14 street food traders from all over the country, including vegan, Indian, ﬁsh & chips, Polish specialisms and lots of cake

A competition for dogs (and owners) dressed up in vintage costumes.

British traditional afternoon tea includes sitting down for tea, sandwiches, cakes and scones. Served at the Midland Hotel.

Maybe

Not Interesting

Creative Workshops

Torch Club Ball

Melodrome Music Stage

Tea Dance Lessons

Static Theatre

Best in Show

Vintage Club Night

Vintage Hair & Beauty

A glamorous 1930s evening party at Midland Hotel, organised by the Midland Hotel

Traditional seaside fairground.

Handmade and up-cycled craft traders in a market in the Midland Hotel. Vintage Marketplace

An opportunity to learn some DJ skills.

Vintage face painting for children.

Fairground

the Bens playing on a vintage DJ Workshops style stage. A theatrical show. This year it is about the evolution of ﬂash photography, which features a Victorian style darkroom. Vintage club night taking place in the Little Big Top tent.

Design, Craft and Makers Market

Dance classes inspired by vintage music and dance moves, traditionally accompanied by Painting afternoon Face tea at the Midland Hotel. Many visitors to the festival dress up in vintage clothing. If they are particularly good, they Art Commissions are invited to take part in the pop-up catwalk front ofDolls the Lancaster salonin ‘Guys and Midland Hotel. available to do Hair Boutique’ vintage hair styles and make up.

Roaming Street Theatre

Heritage Bus Rides

Routemaster bus with a DJ playing free retro inspired music from the top-deck all day.

Vintage style art commissions, some exploring sound. Street theatre moving around the promenade. Includes Kitsch & Sync. Lots of stalls selling vintage clothing, accessories, couture labels and street style from the 1920s – 90s. Stalls inside and out.fashioned bus rides Old promoting sustainable travel from Happy Mount Park and Heysham to the Festival site.

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