Laura McCann
LauraJMcCann@gmail.com
WORK EXPERIENCE
GSD&M
May 2022 – Present
Digital Producer Austin, TX (Remote)
▪ Digital producer overseeing execution for website design and development, interactive media, digital banners, and experiential activations
▪ Manages five websites for Ross Stores and manages client relationships, reports, and updates for Ross web All Ross sites built on WordPress content management system and designed for accessibility (WCAG 2.0 AA).
▪ Lead producer for augmented reality mobile game app for Pizza Hut x Paramount promoting 2023 TMNT movie (tmnt-pizza-power.netlify.app). Game had a sweepstakes component with 2,000 prizes, and received over 1.2 million views and 350k plays during the three month campaign.
▪ Creates project proposals, budgets, POs, and schedules and keeps projects on task and on budget.
▪ Orchestrates discovery and proof of concept for augmented reality, NFT, and experiential marketing pitches.
▪ Took initiative to improve project management processes within the agency by setting and leading regular inter-department check-ins and automating processes with custom scripts
▪ Clients include: Capital One, Fruit of the Loom, Pizza Hut, Ross Stores, Southwest Airlines, Tyson, and Zales
Orange Frame Productions
Apr. 2018 – Apr. 2022
Producer Richmond, VA
▪ Led projects including award winning National Park Service films, PBS documentaries, interactive and media installations for museums, web series, and 360° immersive media.
▪ Coordinated the activities of writers, directors, managers, actors, and other personnel throughout the production and post-production processes.
▪ Oversaw all project scheduling, budgeting, and marketing.
▪ Managed client relationships and communicated regularly with clients to manage process, timelines, and expectations
Metro Productions
Jan. 2017 – Apr. 2018
Associate Producer Richmond, VA
▪ Coordinated personnel, budgets, and schedules to create 2-D and 3-D animations and video content for healthcare organizations, corporations, universities, government agencies, non-profits, and more.
▪ Scheduled and directed workflow with post-production through overseeing editors, 2-D and 3-D animators, sound mixers, and colorists to keep projects on-schedule.
▪ Managed all media on Unity server and developed sequences for editors on Avid Media Composer
EDUCATION
College of William & Mary
Bachelor of Arts, American Studies Williamsburg, VA
SKILLS, SOFTWARE EXPERIENCE & LANGUAGES
▪ Skills: Project Management, Content Management Systems (CMS), Digital Production, Web Accessibility (WCAG), SEO, Client Communication
▪ Software Experience: Adobe Creative Suite, Google Suite, Microsoft 365, WordPress, Jira, Figma, Smartsheet, Skills Workflow, Basecamp, Airtable, Google Analytics
▪ Languages: HTML, Javascript, CSS, AppleScript