Lost Notes L AU R A G I D DY S TA G E 3 ST YLING
w Lost Notes
Concept D E N I M // E M OT I O N
...so comes the combination of two moments: an idea to bring emotion into the every-day denim garments we wear and allow people to take the words and lyrics and feelings that mean so much to them, and wear it on their sleeve, literally.
-03
MOODBOARD
Lost Notes
w Lost Notes
Image 1: On-The-Body Shot
I want this shot to have a relaxed,
The model will obviously be backlit from
intimate feeling, and show off the
the natural light filtering through the
jeans in a way that makes them look
window, however optimally she would
comfortable and inviting.
also be softly lit from the front in order to capture detail.
I will give the model direction to look disinterested and at-home, posing in
Detail will be created in the shot by
a natural way that doesn’t distort the
placing magazines and books on the
body other than simply sitting on the
floor in the corner of the stairwell,
windowsill. I want to show off the fit of
creating a sense of business and a lived-
the jeans on the waist and through the
in space.
calf, as well as the lyric patch positioned on the upper left thigh. The model will not be wearing shoes, just socks and a sweatshirt in addition to the jeans, keeping the styling simple to add to the homely feel.
-05
Lost Notes
Image 2: Flat Lay
I wanted to create a flat-lay that was still
composition at the time of the shoot -
dynamic and showed the denim piece as
one thing that I wanted to try was having
part of an everyday life. Shooting it on
both of the model’s hands in the shot -
top of a laundry basket allowed it to be
one holding the journal and the other
represented as an integrated part of its
holding a mug full of black coffee, with
owner’s life.
the hands placed in either top corner of the image. The basket will remain on an
Ideally, this image would have been
approxiamte 45 degree angle so that the
shot with the laundry basket atop a
image has a sense of fluidity, and the
mown lawn, still incorporating all of the
garments will be placed atop each other
elements shown here, but just in a more
in a casual but considered way to ensure
natural, soft environment.
they embody the inherent activity of the scene. It will also be important to ensure
I want the composition to feel like a lazy
that when the image is shot on grass that
morning doing laundry and journalling
the clothespegs are still visible, as their
- so I would incorporate a model’s hand
colours are in line with brand colours -
holding a scribbled-in journal and pens
sun-faded yellow, red, and blue.
strewn around one side of the basket. I
would
obviously
experiment
with
w
Image 3: Product Shot
The product shots will be taken on
with and the space she is in. She will
location on a Melbourne train to reflect
wear a blue and yellow t-shirt and
feelings
similarly worn in sneakers.
of
transience,
routine
and
familiarity. The first product shot will contain two people, a couple - tangled
I will collaborate with the photographer
up in each other on an otherwise empty
to work on placing the models and
train, sprawling across the seats.
angling and framing the shot to get the perfect composition that includes the
The man will be extending his legs to
back calf patch of the women’s light
show off the fit of the jean and the shot
wash jeans as well.
will show off the upper thigh patch. He will be styled in a white t shirt and
It is important to include enough of the
worn looking red button up with old
background of the shot to set the scene
red converse to enhance the ‘quotidian’
- a train with no one else on it, a public
feeling.
space made to feel private due to the intimate moment being shared within
The girl will be curled up in a comfortable position, her body language showing obvious comfort with the person she is
it.
-09
Lost Notes
w Lost Notes
Image 4: Product Shot
To best capture the cuff detail of the unisex jackets, show off both washes of denim and the versatility of the garment, a close-up shot will be used. The shot will be an intimate snapshot of two hands, male and female, holding the pole of a train. I have included a styling point on the manicure that will be featured. I intend the hands to be close but not touching,
instead
insinuating
the
relationship between the two models and leaving room for interpretation and narrative depth.
-011
Lost Notes
Lost Notes
L AU R A G I D DY S TA G E 3 ST YLING
LOST NOTES DENIM 2020