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Laura Cioffi

(630)240-9012 lauracioffi1@gmail.com


Contents

Cap

Pod Speakers

“It’s Potty Time”

Beck

A2


Cap A sink and faucet design for the Italian sanitaryware company, Flaminia. Designed while studying abroad at Accademia Italiana in Florence, Italy.


Research Flaminia is an Italian Design Company that designs and produces sinks, faucets, toilets, bidets, bathtubs, showers, cabinets, accessories, mirrors, and home decor.

Flaminia’s Existing products

Smooth Round Clean Balance Modern Basic


Ideations Inspiration


Final Design


Final Model


2 SPEAKERS IN A POD

Portable Bluetooth peakers with a spin.


Speakers

2 bluetooth speakers that can be stored in a felxible peapod.


Speakers

2 SPEAKERS

IN A POD Laura Cioffi


It’s Potty Time! A training toilet that transforms and grows with the child.


Research Problem #1 Children find toilets to be scary and uninviting. “If the child is scared of the toilet, they will be less likely to go to the bathroom, making potty training difficult” Problem #2 There are many existing products that aim to solve this problem, but they also create other problems such as: short product life, complex function, and they require many different products for one action- training seat and step stool.

The age to begin potty training is different for every child. But average age a child is ready is between 18 and 32 months. Signs of that readiness include being able to follow simple instructions, wanting dirty diapers to be changed, and being interested in “big kid underwear.” It takes 3 to 12 months from the start of training to daytime toilet independence. The more ready a child is, the quicker the process. More than 80% of children experience setbacks in toilet training.


Ideations

Final Concept:


Final Design

Once the child becomes comfortable using the training potty, the seat can be transferred to the toilet and the rest of the potty can be used as a step stool.

It can also be used in other various places in the bathroom like a step stool for the sink for tooth brushing, and the bowl can be removed, and the inside of the potty can be used as a place of storage.


Final Model The Tot Potty reduces the need for other products in the bathroom and also has a longer product life than most toilet training potties.

Product Life

1 year

10+ years

Good for the start of Potty Training...

...the Middle...

...and the End.

TIME TO POTTY!!!!


Beck Cutting board design that simplifies cutting and measuring. Honorable Mention in the 2012 Student Design Competition sponsored by the International Housewares Association


Problem

>>>

Chopping raw ingredients on a cutting board and transferring them into a measuring cup is difficult.

it’s hard to get ingredients into the cup because it is small

juice groove creates a barrier for sliding ingredients off the cutting board

food could easily spill onto the floor


Research Target Market

Younger cooks

People who enjoy cooking

Those learning to cook

Existing Products

Material is too thin When put in the dishwarsher, heat warps it and prevents it from lying flat again

$12.99

$8.99

$4.50

Flexible- makes for easy transfer

Totally Bambo o

OXO

Norpro

`Progr essive Interna tional prevents juices from running

Juice groove onto the counter

$14.95

stability, but for creating good Grips are Has groove to prevent juices from a juice from resting flat on tiled prevent board getting on the counter countertops Difficult to slide food off due to groove

OXO Good Grips

KitchenA rt Handle

$7.99 Joseph $9.99 Joseph helpful for hanging and storing is

$12.95Friends Fred and

Boards are too small for practical food prep for Color coded cup quality knives will cut at the one UnstableSharper , higher measurement, but the ink so close line because it isgashes into the board deep wears off after a while and to the bottom. It is diffuclt to push/pull the measuring device to to the exact line.

leaves the measurement unknown.

$14.95

$25.00

$38.48

shape for dipping Scooped tsto be maintine d and sticky ingredien Great needs bamboo The for canisters and bags intocrossboards to prevent they can be because Multiple peel off will the itination else oiled orcontam pushing by Cups nicely stack on one forced out up.warp in the dishwas good for storage. deviceto gtends another-her measurin Board Attractiv e display They are also connected by a ring, and can be easily disconnected.

Oggi

Progres sive Internat ional

Magnetic on the bottom-

Good rubber grip for anti slip

on “OCD stored-has to beChef” for thecups Strong steel- handles do not Good allows so each slice bend, and measurements don’t they collapseboard mentster,onand refridgera measure wear off as they might with stored flat in drawers. besame the can becan plastic cups

Weighs three pounds- heavy for a cutting board le unreadab becomes the cutting Lettering pick up way to No easy after wear and tear.

board

When stacked, they take up the same amount of space as a normal set does when stacked.

Oblong shape makes it easier to dip cups into flour or sugar jars. Difficult to measure ingredients from a cutting board


Ideation


Final Concept

Volume of flute = 15.95 in3 Volume of 1 cup = 14.65 in3 Length of flute at 1 cup = 10.41 in 15.95 in3 (volume of flute) / 14.65 in3 (volume of 1 cup) = 1.15 cups 10.41 in = 1 cup 10.41 in / 4 = 2.6 in = 1/4 cup 10.41 in / 3 =3.5 in = 1/3 cup

slider shown at the 1/4, 2/3 and 1 cup positions

.85” 12” 18”

>>> The flute can hold 1.15 cups- there is leftover space which aids in picking up the flute when full


Exploded View slider

flute

board

Storyboard


Final Model Title


Audi K2 An electric handmixer designed within Audi’s brand language by incorporating their style and philosophy.


Research Target Market The different models of Audis target a unique user Q5

A4

40-50 years old, predominately males married

Similar to the user of the Q5, the A4 also targets-

Income between $137K- $265K

40-50 years old, predominately males married

Women/spouse is a key influencer in the purchase process of Q5 Larger vehicle offers more safety than a compact car- attracts buyers with children

Income between $137K- $265K A4 is purchased for sole owner, not a family vehicle

A1

25-35 year old men and women work and live in urban setting car is subcompact Media features added to attract younger generations- 20 GB hard drive for music and media SD card reader Blue tooth technology to access media from ipod Scroll wheel for easy navigation Navigation system that recognizes voice

R8

“For those looking to be seen” Audi’s most expensive vehicle- Male bachelor User is adventurous with a luxurious lifestyle like Ryan Goesling


Market Research Audi’s 2012 Models

Price Range $27,270 - $196,800

Audi is #1 in Luxury V aims to ta ke the thro ehicle Sales in Euro pe and ne for #1 in the Wo rld by 201 5 Top Bra nds for Generati (Age 28 on X Bu -45) in 2 yers 009 and Rrank 2010 Brands 1 GenX Volkswag en 2 43.3% Land Rove r 3 41.5% Audi 4 40.8% M azda 5 38.4% Jeep 6 38.3% Infiniti 7 37.8% Acura 37.4% Vehicle Brands with the House H highest old Inco Porsche: me MercedesBenz: $187,705 Audi: $162,824 Jaguar: $153,74 6 BMW: $150,587 Lexus: $148,992 $141,355


Form Study

A3

Front Bum per

A4

Hood

Q5 A

3

Back Bump

er

A4 A5

A5

A6

Q7

A6

Common

A7 A8

A7

A8

Q5

TT

Q7 TT

R8

R8

Headlights

A6

A7

A8

R8

Q7

Tail Lights

Grill

curves and

angles to n

ote


Style Analysis Details

Features

Form

Agreeable to the touch

Polished

Sleek

Refined

Brilliant

Stylish

Progressive

Progressive

Dynamic and Active

Bold

Intellectual

Intense

Luxurious

Dynamic and Active

Authoritative


Ideation


Final Concept


Audi Features

Back vent Button to eject beaters LED lights to depict speed level Modeled after the A6’s tail lights

Logo engraving

Lights shown at level 5

Buttons to change speed Front Vent Modeled after Audi’s interior dials

Model after the cars grill


Final Model


Thank you!

(630)240-9012 lauracioffi1@gmail.com


Laura Cioffi 2013 Industrial Design Portfolio