Latino Perspectives Magazine November 2012

Page 1

November 2012


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Journal of the American Latino Dream

Volume 9

{November 2012}

Issue 3



Mortuary ritual goes mobile

Day of the dead traditions expressed in contemporary ways

7 8

From the editor ¡Que vivan los muertos!

¿Será posible?

All together now! – Zimbabwe’s quick fix for clogged pipes; magazines go undercover

14 November Vibe 12 Veterans’ Parade; Rosie’s House

institutes mariachi instruction program for lowincome youth; Kristell Millan, 2012-13 Fiesta Bowl Queen; the many benefits of family meals; a new thriller from Guillermo del Toro

17 Latina still standing Expanding the brand and sharing the power

Stella Pope Duarte eulogizes four community leaders

19 The Rincón del arte 39 U.S. Education life and work of architectural photographer, Treasury report highlights how more can Pedro E. Guerrero

have access to higher education; how to put a leash on cyber-bullying among schoolchildren; Arizona’s 529 plan and other ways to finance future college expenses

27 Movin’ up Maricopa Community Colleges’ Harper-Marinick

12 LP journal Jacqui Ceballos: recollections of a lifetime

fighting for women’s rights; AZ civil rights organizations respond to “show me your papers” law and Chicano authors respond to Tucson Unified’s book bannings

In memoriam


joins national education advisory committee; local Girl Scout council acknowledges Women of Distinction; Santana to oversee Light Rail extensions; Hispanic Leadership Award to Rep. Gallego; 14th Annual Latino Teachers Awards

43 “Rostros Health de la Gripe” campaign addresses


46 Time out Phoenix city parks feature miles of hiking trails

Volr Salon’s Trinidad Fragozo pursues industry’s highest standards

alarmingly low rates of flu immunization among Hispanic Americans

49 P.S.

33 Small Briefcase business “dos” and “don’ts” from experienced banker, Milton Dellossier

37 Those who serve Fifth Annual Salute Honoring Those Who Serve,

Making peace with departed parents 50 My perspective ... on strategic philanthropy, and how it can accelerate Latino influence in civic life

November 29 at downtown’s Renaissance Hotel

Coming in December:


responsible giving

¡ November 2012!

Latino Perspectives Magazine





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¡! letters to the editor

In response to: From the Jaws of Victory Arizona State University faculty

member Matthew Garcia delivers interesting conclusions in his new book From the Jaws of Victory. Garcia labels Chicano icon Cesar Chavez’s as unaccountable, “hollow and devoid of substance” and vengeful, then compares Cesar’s behavior to a cult leader. Cesar Chavez a cult leader? Cesar is responsible for leading a movement that continues after 50 years and has transcended not only his life but across issues, borders and communities. Cesar is responsible for developing the few leaders our community enjoys today (to be clear I do not place myself in that category) and continues to be a role model of resiliency, faith, and non violent resistance. Cesar also challenged the Chicano leadership of his generation, rebuking the standards of complacency and tolerance of patterns of abuse. So when Garcia plays Monday morning quarterback and insults Cesar Chavez by comparing him to a cult leader I, and many of my colleagues, are disgusted that Garcia could even attempt to tarnish his memory. Cults by definition are religious in nature, therefore the label is false on its face. Sociologists define cults as abnormal or bizarre. There is nothing abnormal or bizarre about pursuing justice for, and fighting oppression against, farm workers. Cesar’s efforts were in fact valiant, selfless and powerful! Was Cesar perfect? No, there is only one person that has walked this Earth that can claim that distinction. Nor is

Cesar beyond reproach, no one should be, but to deliver a less than complimentary image of Cesar while our community could benefit from Cesar’s example of empowerment is a clear demonstration of poor judgement and distant disconnection from our community. Garcia observes the many streets across the country bearing Cesar’s name, the holidays in Cesar’s honor and Cesar’s face on a postage stamp. Then Garcia reveals Cesar’s “flaws” and “miscalculation and failure” and asks, “Why is it that conditions on farms in California today still resemble those that existed before 1962?” Why would Garcia have this focus? Is it to give us the impression that somehow we have all been duped? Is it to illustrate that Garcia is so much smarter than the rest of us? That if it were not for Garcia’s work we would never have these revelations? For Garcia to assert that conditions on California farms resemble those before Cesar’s work is asinine. Not to say there isn’t room for improvement,

but if it were not for Cesar, farm workers would not have rest periods, clean water, protection from pesticides, better wages, improved living conditions and the right to organize. If it were not for Cesar, conditions on those farms would indeed be far worse. Further, the empowerment to Latinos from the farm worker movement extends well beyond agricultural settings. My answer to both Garcia’s question of “Why is it that conditions on farms in California today still resemble those that existed before 1962?” and my own question of why Garcia would have this focus is this - because we still have Malinches internally and selfishly undermining the fabric of our community’s greatness to promote themselves rather than celebrating our successes and demanding that we build on them. How very convenient and simple for Garcia to cast the blame on Cesar for conditions that really are all of our responsibility. And maybe that’s the real issue that needs to be studied, not enough people take responsibility for improving any condition that does not impact themselves directly. Truly tragic after Cesar struggled to teach us how to use our own purchasing power, voices and votes as a means of empowerment. Cesar sacrificed, worked hard and loved unconditionally. These are the real revelations Cesar leaves with us and what should be promoted. The very examples that we need to advance our community and ourselves.

¡ November 2012!

– George H. Díaz Phoenix Latino Perspectives Magazine


¡! from the executive editor

November 2012 Publisher/CEO Ricardo Torres Executive Editor/COO Cecilia Rosales, Ph.D. Copy Editor Virginia Betz Art Director Jorge Quintero Contributing Writers Catherine Anaya, Diana Bejarano, Tony Banegas, Virginia Betz, Erica Cardenas, Milton Dellosier, Ruben Hernandez, Robrt L. Pela, Stella Pope Duarte, Luis Rodriguez, M.D. Director of Sales and Marketing Carlos Jose Cuervo Advertising Account Executives Grace Alvarez and Barry Farber Webmaster QBCS Inc.

Contact Us P.O. Box 2213 Litchfield Park, AZ 85340 602-277-0130 Advertising: Editorial: Design:


A celebration of life By Cecilia Rosales, Ph.D.

We devote our cover story to memorials on wheels. I’m sure you have

seen them on cars around town. Whether small and discreet, or large and elaborate, memorial vinyl decals are ubiquitous. Some follow a template and include the name of the deceased and a symbol, followed by the years of birth and death. Others are custom creations depicting elements evocative of the diseased or the taste of the bereaved. I distinctly remember my first encounter with one of these memorials. Years ago, as I approached a busy intersection in downtown Phoenix, I noticed a pickup truck covered in decals memorializing a young woman. I was so intrigued, that I even changed lanes to be behind it and admire it a bit longer. Figuring prominently on the center of the rear window was what seemed like an airbrushed glamour shot of the diseased. An ornate, oval-shaped vinyl decal framed the portrait. “In loving memory of my wife,” read the insignia under it. I wanted to know more about this woman, and somehow communicate to the vehicle’s driver (assuming that was his wife) that I acknowledged his pain; but how, and, more importantly, why? I’d never felt compelled to share my reaction to a car’s bumper stickers with the car’s driver (vote for so and so, support this cause, my kid is a whiz). Free speech, right? But this was different. We are taught not to ignore others’ pain and suffering and, at the time – not having experienced the loss of a loved one – I thought of the decals as public displays of grief. What was I supposed to do with this stranger’s bereavement? Bow my head, wave, seek the driver’s gaze and try to telepathically express solidarity, or just carry on? With time I’ve come to appreciate these decals as badges of honor. They are not about sharing one’s grief, but rather about creating meaning and publicly acknowledging the privilege of having partaken in a life worth remembering. ¡Que vivan los muertos!

For home or office delivery, please send your name, address, phone number, and a check for $24 to Latino Perspectives Magazine at the address above. Subscriptions also available for credit-card purchase by calling 602-277-0130. Visit for a free digital subscription. Latino Perspectives Magazine is published 12 times a year and is selectively distributed throughout Arizona. The entire contents of this publication are copyrighted by Latino Perspectives Media, LLC, all rights reserved, and may not be reproduced in any manner, in whole or in part, without written permission from the publisher.

Editorial mission statement

Latino Perspectives creates community, cultivates c u lt ural pr ide and provokes, challenges and connec ts L at inos who are def ining, pursuing, a nd ac h iev i n g t he A me r ic a n L at i no D re a m .

Your thoughts? Tell us what you think. Send your thoughts to

Latino Perspectives welcomes feedback from readers regarding published stories or topics of interest. Please include your name and phone number. Mail letters to Editor, Latino Perspectives, P.O. Box 2213 Litchfield Park, Az. 85340. Or, email letters to

¡ November 2012!

Latino Perspectives Magazine


¡! ¿Será posible?

Flushed By Robrt Pela

No, seriously, there’s a place on the

planet where everyone flushes their toilet simultaneously, twice a week. City officials in Bulawayo, the second largest city in Zimbabwe, have asked residents to help clear toilet waste that has accumulated in sewers by adhering to a strict – we kid you not – flushing schedule. Late last month, Bulawayo city spokesperson, Nesisa Mpofu, asked all Bulawayans to flush their toilets simultaneously at 7:30 p.m. on Mondays and Thursdays. Mpofu told citizens that synchronized flushing will help move waste through the country’s “old and overburdened” sanitation system, which is lately worsened by a growing urban population, water shortages and a troubled economy. The official request was neither expertly worded nor especially well received. A

Fear sets in.

Cancer diagnosis.

misunderstanding among the general populace led to outrage over the notion of flushing one’s toilet only twice a week. “No, no, no!” Mpofu shot back in a second press conference. “What kind of country would this be if toilets were allowed to lie stagnant for days?” We don’t know. A smelly one? After Mpofu assured residents that they can also flush their johns anytime they like, the citizenry settled down. Still, local activist groups gathered to criticize the proposed solution as “ridiculous” and “an insult to people’s dignity.” Magondonga Mahlangu, a local activist against the nation’s lousy public service, complained that the council’s proposed “big flush” is no solution to any problem.

“It just goes to show that someone in the council has lost touch with the real issues on the ground and is failing to deal with real problems,” Mahlangu sniped. She went on to say that the city authorities needed to consider actually fixing the aging water and sewer pipes, which have not been replaced in years, and that the city’s residents have enough challenges in their dayto-day lives (including unemployment and a failing economy) without being further asked to remember to flush their toilets at a certain time. “It’s not like people have nothing better to do,” Mahlangu said.

Your treatment team collaborates on your case.

You meet your personal cancer navigator.

¡! ¿Será posible?

Word thieves By Robrt Pela

You subscribe to slick, glossy and

wildly expensive magazines – and you’re sick to death of sticky-fingered friends and co-workers walking off with them. Right? Good news: So is British adman, Ben Gough, and he’s done something about it. Gough had some design-team pals mockup some clever and completely spurious fake magazine covers to slip over his pricey monthly copy of advertising trade journal, Lürzer’s Archive. As often happens these days, Gough’s office prank went viral, and now he and his firm are all over the news. Think Wacky Packs and Mad Magazine spoofs for grownups. Among the better faux covers are: Spread Sheet Enthusiast (sample headline: “Know Your ASCII from Your Elbow!”); Account Man Monthly (“How to Spot Creativity, Plus How to Kill It”); and Doily News Quarterly (“Inside: How to Repair a Hole in Your Doily!”).

Now, subscribers to Lürzer’s Archive are offered one of the silly covers to protect their treasured rag, but the whole scheme seems counterproductive. Won’t readers who spot a copy of De-Worming World (cover blurb: “Free Surgical Wipe for Every Reader!”) be more likely to take it home for laughs than they would any old ad-world mag?

Choose the right cancer center and fear becomes hope.

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Conversation starters from the world around us

12 LP Journal

Feminist Jacqui Ceballos; the latest response to SB 1070; new publication challenges book-banning policy

15 Anaya says

Sweet sixteen – time for some life lessons

i say... They don’t know what it is, but it shouldn’t be there.

Mexican ranchera singer, Vicente Fernandez, referring to a two-centimeter-wide “ball” in his liver

photo by Denny Collins, Courtesy of Rosie’s House

I don’t even remember what a headache is.

Former Cuban leader, Fidel Castro, dismissing rumors of his death in an article with his by-line published by state-run media

I wanted it to be raw, real and free, and a celebration of life and the woman I’ve become.



Rosie’s House launches mariachi training program for youth

Pop singer Christina Aguilera, to People about why she appears nude on the cover of her album

¡ November 2012!

Latino Perspectives Magazine



LP journal

From left to right: Ceballos, Betty Friedan and Jen Tully, President of NOW’s Legal Defense and Education Fund. (Sag Harbor, NY, 1996) Ceballos shared with LPM this tattered photograph

“We all have something to do in our lifetimes,” says Jacqueline (Jacqui) Michot Ceballos of Phoenix. “I did what I was supposed to do.” What Ceballos did was to spend almost half a century as a leader of the U.S. feminist movement. For the movement leaders – which included Betty Friedan, Gloria Steinem, Kate Millet and Congresswoman Bella Abzug, among others – victory means ending sex discrimination and violence against women, and achieving reproductive choice and equal pay. For her dedicated service to the feminist cause, Ceballos was awarded the Kate Millet Award in June of this year in New York, surrounded by many of her fellow fighters for women’s rights. Now 87 years old and living in Phoenix, Ceballos says the injustices against women were so great, she was motivated to get involved in changing things. She recalls planning demonstrations against sexism and marching in huge crowds, becoming New York chapter president for the National Organization for Women (NOW) in 1971, and founding the national organization, Veteran Feminists of America, of which she is currently president. 14

Latino Perspectives Magazine

¡ November 2012!

The dramatic actions she participated in were all intended to draw attention to feminist causes. In 1970, she helped Friedan organize the Strike for Equality, in which they took over the Statue of Liberty and unfurled a 40-foot banner saying “Women of the World Unite.” Ceballos also assisted Friedan in organizing demonstrations against the New York Times for its all-male staff and classified ads separated into “Men” and “Women.” In 1971 she participated in a debate on feminism with Norman Mailer and Germaine Greer that was later included in a film documentary. She also served as representative to the United Nations’ International Women’s Conference. In 1975, Ceballos opened a public relations firm that promoted a feminist speakers’ bureau, and introduced the first women’s studies course, which planted the seed for future women’s studies courses at universities and community centers. Her passion for advocacy took its toll on her personal relationships. As a young girl, she lived in Lafayette, Louisiana. In 1945, she moved to New York where she met Alvaro Ceballos, a Colombian businessman. Her husband took her to live in Bogota. However, her boldness (for a woman in those times) in starting the city’s first opera company led to their eventual divorce.

Ceballos is planning on finishing a book that she is currently working on about the history of the feminist movement in the United States. “We accomplished a lot,” Ceballos says. “Today, we are up against conservatives who want to take away the gains we’ve won. Still, I have faith that today’s young feminists will pick up the banner for complete equality worldwide for women.”

Policing the police Both the U.S. Supreme Court and a U.S. District judge, Susan Bolton, have cleared the way for the most hotly disputed part of Arizona’s “Show me your papers” law. Section 2B of SB1070 requires police to determine the immigration status of someone arrested or detained when there is “reasonable suspicion” that they are not in the U.S. legally, and authorizes police to demand documents proving immigration or citizenship status from anyone they stop. The Court’s decision has instigated the formation of a statewide network of civil rights organizations who say they will protect people, regardless of their status, against racial profiling. The coalition’s strategy is multi-pronged, and includes a hotline, community workshops, lawyers’ free

Photo courtesy of Jacqui Ceballos

A lifetime in the feminist movement

LP journal advice forums, disseminating information through Spanish-language media, cell-phone texting systems to warn of police sweeps or checkpoints, social media, and even advocating the use of “I’ve been arrested” apps that will deliver pre-arranged plans for relatives or friends of the detained to pick up and care for their children. Lydia Guzman, director of the nonprofit Respect/Respeto, says that the coalition’s purpose is to challenge this provision of the SB1070 law on constitutional grounds by giving the court what it has asked for: solid, documented cases of racial profiling. “We truly believe we can fight this thing (Section 2B),” Guzman says. “The court said, ‘I need injured parties; I need proof.’ Well, we’re ready to give it to them.” Which organizations are in the alliance? A large number of grassroots groups that regularly deal with newly legalized immigrants, as well as undocumented immigrants. They include the Arizona ACLU, Puente, Tonatierra Community Development Institute, LULAC, Central Arizonans for a Sustainable Economy, and some churches, among others. In addition, legal advisor groups include Los Abogados Hispanic Bar Association and the American Immigration Lawyers Association. “This is a large network with groups from across the country,” Guzman says. “We are considered the model for other states where they are passing similar laws. Here in Arizona, we don’t need to invent anything. We established our procedures years ago with Sheriff Arpaio’s immigration sweeps. Other states look to us to set up their racial profiling coalitions.” Guzman says that the response has been greatest from undocumented immigrants seeking formation. The alliance hotline gets 1,500 calls a night. A small number of naturalized immigrants and citizen Latinos have called saying they have been stopped and perhaps racially profiled. “Our attorneys scrutinize each claim carefully,” Guzman said. She says that, despite police claims that they are trained not to racially profile, “I speak perfect English, and I worry I could get pulled over and be held longer than an Anglo person.”

¡Ban This! motivates ethnic studies protestors Chicano authors, who support the Mexican American studies program that was banned in Tucson, were busy last month during Banned Books Week (September 30 through October 6). The American Library Association created the event to celebrate the freedom to read in the United States. Most books that land on the banned lists of school districts do so based on content related to sex, profanity, nudity, violence, religion, culture and politics. Books banned by the Tucson Unified School District (TUSD) included works that feature material about Latino culture and U.S. politics. The books were pulled after a state law threatened the district with a loss of state funding. The timing of the promotional tour for ¡Ban This! during Banned Books Week ironically disputed librarians’ belief that Americans enjoy total freedom to read, especially in Arizona. The ¡Ban This! book-signings also were in keeping with a Chicano tradition of small presses that publish advocacy works in response to laws aimed specifically at Latinos. Publisher Santino J. Rivera said the collected fiction, poems and essays were


dedicated to the Tucson students who were deprived of the books. “I wanted to show them, to the kids who had their books taken away from them, [that] you can ban our books, but you can’t ban our minds,” he said. Rodolfo Acuña, a professor emeritus at California State University-Northridge, also reads his essay in ¡Ban This! on the book tour. His book, Occupied America, was banned by TUSD. “We wanted to give hope to students; we wanted to give hope to a community; we wanted to tell them they couldn’t single out a person,” he said. Acuña says he is encouraged by the growth of Latino voter registration in Arizona, and hopes that one day TUSD board members, supported by Latino voters, will reinstate the ethnic studies curriculum in TUSD. In Tucson, 12 candidates are on the ballot for the TUSD board. Four of the candidates say they support re-instating Mexican American studies. Seven oppose it, saying the district can’t afford to lose the $14 million in state funding. Ironically, a candidate debate was scheduled for October 1, the date of the Banned Books Week launch. The three who get the most votes in the November 6 election will take the open seats.

¡ November 2012!

Latino Perspectives Magazine




Veteran’s Day Parade

Long live the queen

The Phoenix VA Health Care System’s annual

Kristell Millan is the 2012-2013 Fiesta Bowl Queen.

Veteran’s Day Parade is set for Monday, November 12. Special flyovers are planned to kick off the celebration at 11 a.m. This year’s theme is “Healing Wounds, Honoring Their Sacrifice,” and features over 100 entries from the community and six giant helium balloons: Uncle Sam, Rosie the Riveter, an American bald eagle, a 40-foot tall doctor, Vannah the nurse and a Purple Heart. The parade runs north on 7th Street, turns west on Camelback Road, and then turns north on Central Avenue; it ends at Bethany Home Road. Spectators are encouraged to take the Light Rail to the Central and Camelback stop.

She was crowned during a private event at Dillard’s in Fashion Square Mall this past October. Millan, a graduate of Coronado High School, is a senior at Arizona State University majoring in finance and global politics. In addition to being a member of the Barrett Honors College, she is active in the Hispanic Students Business Association and the Pat Tillman Leadership through Action program. She works as a student assistant for the American Association of Hispanics in Higher Education. The Fiesta Bowl Queen receives a scholarship and serves as spokesperson for the organization and engages in official Fiesta Bowl and community events throughout the year.

Get more Vibe at

Mexican film director, writer and producer, Guillermo

del Toro (Pan’s Labyrinth, Hellboy, The Hobbit), is at it again with Mama, his latest executive production. The supernatural thriller is the directorial debut of Andres Muschietti; it hits theaters January 18, 2013. Judging by the trailer, it has all the right ingredients to scare the wits out the viewer – del Toro style. Sisters Lilly and Victoria disappear into the woods the day their parents are killed. Their uncle Lucas (Nikolaj Coster-Waldau, Game of Thrones) and his girlfriend Annabel (Jessica Chastain, The Help) search high and low for the little tykes. Five years after their disappearance, they are found alive, living in a decrepit cabin. But the family reunion is not the happy moment Lucas and Annabel had anticipated. Something, or someone, has kept the girls company all these years – and still wants to come tuck them in at night. Yikes!


Latino Perspectives Magazine

¡ November 2012!

Clockwise from top left: Photo courtesy of Phoenix VA; Fiesta Bowl; Universal

Creepy as hell



Anaya says A gift for forever By Catherine Anaya

If you could write a letter of

Mealtime matters In study after study, the beneficial

impact of family mealtime has been demonstrated for children of all ages. Better grades, healthier eating habits, and closer relationships to parents and siblings are just a few of these benefits. According to Blue Cross Blue Shield of Arizona, families can maximize their time together at the dinner table and encourage family meals by using the following strategies: Get your kids involved before the meal even starts. Enlist their help in grocery shopping, cooking the meal, preparing the table, etc. Once mealtime starts, take advantage of the time together. This means talking about everyone’s day and making sure no electronic devices are at the table. Make the most of the time. Ask specific questions to learn more about your children’s friends, their school experiences and how they’re doing. Mealtime should be a time of sharing, encouraging and laughing. Foster a warm and welcoming environment at the dinner table. Set a goal of how many dinners you’ll eat together as a family each week, and try and stick to that goal. If the family isn’t used to gathering and chatting, it might take time to adjust to the new routine.

advice to your 16-year-old self, what would you say? A few years ago a co-worker honored me with a request to write something similar to his soon-to-be-16-year-old daughter. He and his wife wanted to present her with letters of advice from people they love and respect. Here’s part of what I wrote: “When I was 16, I spent much of my time alone while my single mother went to work and school, trying to improve herself. At the time, I didn’t appreciate the sacrifices she was making to help me one day achieve my own dreams. I only knew that I resented the fact that she wasn’t there. I wanted the two-story home with the white picket fence, eating dinner with two parents – not reheating frozen food in a studio apartment, alone. Please remember to love and appreciate your parents for the things they do, instead of dwelling on the things they don’t. They may not be there all the time, but know that they are trying to earn a living and create a life for you far better than their own. They would move mountains for you, and everything they do is always from a place of love ... Study hard. My mother ingrained in me the importance of higher education. I grew up surrounded by teen pregnancy, high school drop-outs, drugs and violence. I was fortunate to have a parent who not only spoke the words, but practiced what she preached when it came to getting an education. Education is the ticket to success.

Everyone measures success differently, but education will allow you to measure yours however you choose ... Get a job. I took great pride in earning my own money and not having to ask my mother for everything. Yes, the first job was only scooping ice cream at Häagen Dazs, but I took my work seriously, even then. I worked my way up to assistant manager. And when I made cheerleading, and my mom told me I had to pay for my camp and uniform, I took a second job that summer. Yes, it was only Taco Bell, but I learned how to roll a mean burrito! Even if it’s a few hours a week – take a job and learn responsibility.” I asked my friend if I could steal his idea for my own daughter when the time came. As you read this, we will have just celebrated her 16th birthday, and I will have given her a book full of letters – some from family, others from people she knows well, not so well or not at all. As I write this, several letters have started coming in. They’re poignant and personal – everything from valuing her relationship with her brother to treasuring her impending right to vote. I encourage you to consider this for a teen in your life. Some gifts are forever and worth more than anything money can buy. Catherine Anaya anchors CBS 5 News weeknights at 5, 5:30, 6 & 10pm. She is a mother of two, marathon runner and motivational speaker. Reach her at, connect with her on Facebook, twitter and at

¡ November 2012!

Latino Perspectives Magazine



Latina still standing


Photo by Denny Collins, courtesy of Rosie’s House

“Faith, Family and Friends” By Diana Bejarano

Earlier this year, I set out with

Free tuition allows youth to learn musical traditions

Rosie’s House mariachi program Phoenix is now home to the largest

tuition-free mariachi instruction program for youth in the metro area. Rosie’s House: A Music Academy for Children has partnered with the Arizona State University (ASU) School of Music to make this initiative possible. The project is funded in part by a grant from the Virginia G. Piper Charitable Trust and will initially train 50 middle school and high school students during the 20122013 school year. Auditions will be held to select the 50 students to form part of the training program on vihuela, guitarrón, trumpet, violin and guitar. Rosie’s House is a nonprofit organization dedicated to providing musical training for students from lowincome families. Through its programs, it seeks to inspire social change and help students develop a commitment to personal and academic achievement. In-kind and cash donations help Rosie’s House achieve its mission. The Academy is in present need of additional instruments (guitarrónes, harps) and scholarship funds in order to expand the mariachi program. To learn more about the Academy or to make a donation, visit or call 602-252-8475.

a goal to inspire and empower Latinas to never give up, no matter how hard life gets, and I created the Latina Still Standing brand, blog and column. When I began writing my Latina Still Standing blog in March and the Latina Still Standing columns in May, I knew that I had a strong conviction to share more about what has made me and other Latinas so resilient. I wanted to share my own stories and those of other Latinas about how they, too, have overcome tremendous obstacles. Along this journey, I have had the opportunity of hearing from hundreds of Latinas who say they can really relate to the Latina Still Standing motto of “Faith, Family and Friends.” Those are the three key ingredients that I credit with helping me overcome obstacles. Through numerous e-mails, Facebook interactions and one-on-one conversations at a recent Empowering Women’s Expo, I had the opportunity to meet and speak with numerous Latina women who are still standing. Each one shared a little bit about their trials and tribulations, and how they can relate to the spirit of the Latina Still Standing brand. Some of the women shared how they are proudly still standing after walking away from abusive relationships. Others told how, as single moms, they are still standing because of their strong faith, family support and good friends. I listened to stories about loss and how the

blogs and the columns inspire them to keep standing. One Latina said she had lost her husband, a doctor, in a plane crash, while flying to Mexico to donate his medical services, and how she wrote the words, “I am a Latina Still Standing,” at the top of her notes to help her get through delivering the eulogy. I even heard from younger Latinas who consider themselves to be “Latinas Still Standing” because they survived being bullied at their high schools, in person and online. I’m very excited about the mission of Latina Still Standing and it brings me great joy to celebrate and inspire women, especially Latinas. I have seen their excitement and felt their enthusiasm, most recently when I began distributing the “Latina Still Standing” T-shirts. It gives me great pride to know that other Latinas believe in encouraging and supporting one another. It brings me great happiness to know they are proud to be a part of Latinas Still Standing and proud to wear the Latina Still Standing brand. Thank you to those who support this cause and a special “thank you” to those Latinas who are Still Standing. You continue to inspire me and together we can inspire each other! Diana Bejarano is an Arizona native and a graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Reach her at or

¡ November 2012!

Latino Perspectives Magazine



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rincón del arte

Remembering a man of vision: Pedro E. Guerrero (1917-2012)


Pedro E. Guerrero, Taliesin West, Scottsdale, 1940. © Pedro E. Guerrero Archives

Pedro E. Guerrero photo of Frank Lloyd Wright at his studio at Taliesin, Spring Green, Wisconsin, 1947. © Pedro E. Guerrero Archives

Portrait of Pedro E. Guerrero. © Pedro E. Guerrero Archives

Pedro E. Guerrero, art photographer and “chief visual interpreter” of the work of Frank Lloyd Wright, passed away on

September 13, 2012, at his home in Florence, Arizona. He is survived by his wife, Wright scholar Dixie Legler Guerrero, and three children. Guerrero, who served as Wright’s personal photographer during the 1940s and 1950s, established himself as an internationally-acclaimed architectural photographer. He also captured the lives and work of sculptors Alexander Calder and Louise Nevelson. He documented his experiences in the memoir, Pedro E. Guerrero: A Photographer’s Journey (Princeton Architectural Press, 2007). At the time of Mr. Guerrero’s passing, we were preparing a brief about Suzzane D. Johnson’s documentary, Pedro E. Guerrero, Portrait of an Image Maker (Gnosis, Ltd., 2007; available at The film includes candid interviews with Mr. Guerrero, family, friends and critics. According to Johnson, “The documentary speaks of a role model whose story makes a contribution to overcoming stereotypes, segregation and societal obstacles.” Learn more about Mr. Guerrero and his legacy at

¡ November 2012!

Latino Perspectives Magazine


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Altars on wheels: Expressing grief st in the 21 century

Contemporary grieving rituals transport our private pain to a pu


exicans say we all die three times: one - when we stop breathing; two - when we are buried beneath the earth, never to be seen again; and three - when we are forgotten. Different cultures deal with death in different ways. Every culture employs various devices to keep from forgetting loved ones and each practice has its own attendant emotions. The Latino cultures have their Día de los Muertos customs, which are more like celebrations of life than commemorations of death. Death and the dead are represented through altars, food, drink, photos, art, music and literature. All the items used in Day of the Dead rites are promises never to forget our deceased relatives and friends. Non-Latino cultures have their own approaches to remembering and honoring the dead. U.S. society has been said to have a phobia of death, so that grieving people bear the burden of ignorance about what grief for the dead is, and how to express it. Public memorials in various forms are an important way by which Latinos relieve the pain of grief. Sharing personal hurt with others can bring comfort. Knowing that others can share in your 24

Latino Perspectives Magazine

¡ November 2012!

loss and in memorializing the dead seems to help the healing process. These days, memorials can be easily created by means of custom stickers and decals honoring the dead. These are ordered one or several at a time from on-line sticker manufacturers’ websites. Sometimes, you can order them from local stores or from booths in a mall. When these stickers are placed on cars, trucks, and even bicycles, these

Memorial stickers and decals are a way of making sense out of tragedy

vehicles become mobile altars on wheels for deceased loved ones. In the age of the automobile, bumper stickers and car window decals express private grieving in public ways that reflect our times and social mores. The sticker phrases often have the element, “In loving memory of _____,” or simply the name of the deceased, with a birth date and date of death. Decorations, such as angel wings or a white dove, might accompany the text, as well as a photo taken of the person during their life. Memorial stickers and decals are a way of making sense out of tragedy, of dealing with private grief in a public way, says Kathleen Garces-Foley, author of Contemporary American Funeral: Personalizing Tradition. She says that in a society that has become so traumatized by death – from 9/11 to foreign wars to mass school shootings – stickers can be a way of forcing recognition and acknowledgement of a shared heartache. “It’s [a] reaction against anonymity,” says Garces-Foley, assistant professor of religious studies at Marymount University in Arlington, Virginia. “There’s this urge to ritualize in the face of death. In some ways, what we are

By Ruben Hernandez

blic arena seeing is that the old way of ritualizing death through clearly religious means is no longer enough, and people are looking for new ways – public ways. “It’s connected to things like Facebook, where we feel this desire to make our lives more public, to let people know who we are. And if someone we love dies, we let people know that too.”

Origin of memorial stickers

Garces-Foley says that memorial decals may have been rooted in the West Coast Latino and gang culture of the early 1980s, when T-shirts, tattoos and graffiti were used to commemorate the violent death of a gang member. The entire membership of lowrider car clubs would form a caravan on city streets after the funeral of a club member, displaying window decals honoring that person’s life. In 1995, the tragic death of the tejana singing star, Selena, caused a wave of lowriders and trucks to cruise Texas streets sporting hand-painted messages on windows and bumper stickers proclaiming,“We’ll always love you, Selena.” “It’s related to that larger trend of spontaneous shrines, only these are

mobile shrines belonging to that genre of tattoos, T-shirts, etc.,” says GarcesFoley. She refers to September 11, 2001, when suicide planes demolished the Twin Towers as the year in which memorial stickers first appeared in large numbers. Across the nation, stickers with “We will not forget” began appearing on cars. When the wars in Iraq and Afghanistan started, military mourners

expressed grief with car decals depicting the deceased soldier. “What they all have in common is the attempt to mark a death that was somehow tragic and unexpected,” she adds. “You don’t see a lot of decals when a 90-year-old grandmother dies surrounded by loved ones.” Memorial stickers are becoming more prominent, she says. “What I think we’re seeing is that the traditional visits to cemeteries are being replaced because we are so much more mobile. This is the next expression of grief.”

The old way of ritualizing Capitalism, cultura and death death through clearly religious means is no longer enough The American way of death also means the commercialization of both Día de los Muertos and death memorial stickers. Websites, such as and, offer Day of the Dead iconic art all year round, not just in late October and early November when the traditional celebrations occur. These and similar businesses are making a killing in dead products, so to speak. Over the past decade, sticker sales have brought millions of dollars annually to these on-line stores. Kathy Cano-Murillo, a Phoenixbased entrepreneur whose product

¡ November 2012!

Latino Perspectives Magazine


line is sold at, and her husband, Patrick, are artists who sell Día de los Muertos objects on-line, as well as at Michael’s stores across the country. Kathy is glad that the Day of the Dead has gone from a holiday feared by non-Latinos to one celebrated all year long. “Other cultures are intrigued by the positivity, colors and fun of it,” she says. “It makes them curious enough to want to learn the meaning behind the custom.” This is a big change from when she and her husband first started selling Day of the Dead merchandise two decades ago. “They were like, ‘How can skeletons be happy?’ A lot of people were scared and confused. I think it’s fabulous to see it grow to what it is today, as long as people take the time to educate themselves about the meaning,” she says. She also knows that some people criticize the kind of death memorial represented by vehicle stickers because they believe that grieving should be private and mourning in public is unseemly. “I don’t think it’s fair to denounce memorial stickers. Everyone has their own way of processing their grief. Stickers are a way of keeping their 26

Latino Perspectives Magazine

¡ November 2012!

grieving positive and upbeat,” she says. “We all want to be remembered and to be loved after we die – as long as it is done respectfully.” Jeff Filip, owner of InMemoryDecal. com, is a Pittsburgh-based manufacturer of vinyl stickers for vehicles that he sells on-line. The company produced its first memorial sticker in 1997 for a teenager who died in a traffic accident. About five years ago, the company decided to

They believe that grieving should be private and mourning in public is unseemly

promote the business on the Internet. Today, he says, the company sells about 1,200 decals a month on-line, most customized. Requests come from all over the world. Other popular death memorial online stores include and funeral accessory providers such as is one of the biggest producers of both Día de los Muertos and death memorial stickers. Courtney Cohen, Zazzle spokesperson, says that the Redwood City, California-based company started selling Day of the Dead stickers in 2002. Day of the Dead merchandise sells continually throughout the year, with an increase in sales from September to November, she says. The products sell globally over the Internet. All the artwork for the stickers and other items are used with permission through non-exclusive licensing agreements. The artists receive a small percentage from each sale. This e-commerce website even offers custom, high-tech versions of an altar memorial. An example of this is the Day of the Dead Memorial Altar Celebration card, in which one can insert a photo of the deceased and other custom details and supply the text as well.

Cano-Murillo says that sites like Zazzle treat artists’ work with the respect it deserves. However, she notes, some large corporate brands steal artists’ Day of the Dead designs. Her husband Patrick’s highly recognizable designs have been lifted illegally and placed on merchandise being sold by a major department store. Often friends alert the couple that their designs are being used by others without permission. They were informed that Patrick’s designs were seen on purses and belts being sold in Los Angeles, on blankets in Mexico, and even on a CD claiming to offer “copyright free” Day of the Dead designs for consumer product use. One artist even used one of Patrick’s designs for a mural he painted at a Mexican food restaurant on Camelback Road in east Phoenix. “You can get copyrights and trademarks, but it costs thousands of dollars,” she says. “You always have to be vigilant.”

Remove the decal, keep the memory

Elvira Fernandez’s son, Daniel Frank Rodriguez, was shot and killed by a

Phoenix policeman (Richard Chrisman) in 2005. She had called 911 to have the police come and calm Daniel down because he was angry and throwing things in their home in South Phoenix. “I called them to help my son, but they killed him,” she says. “It was the worst decision I’ve ever made.” Phoenix Police Officer Chrisman was arrested on aggravated assault charges, and later was indicted by a Maricopa

Taking that thing off was like having to say goodbye all over again

County grand jury on charges of seconddegree murder for his action against Fernandez’ son. It was the first time a Phoenix police officer had been charged with murder for shooting someone during a confrontation. He is still awaiting trial. After Daniel’s death, someone gave Fernandez a decal commemorating her son’s passing. She placed it on her car window to honor his memory. Then it started to fade and peel. As time passed, the decal faded even more, and Fernandez needed to sell the car. The still grieving mother realized she would have to remove the decal, so she mustered her courage to do it. “Taking that thing off was like having to say goodbye all over again. It hurt, but it also helped me to let go,” Fernandez says. Garces-Foley says that stickers and decals become sacred, imbued with a special meaning that makes them emotionally difficult to remove. Fernandez says she still has other mementos of Daniel’s life – his childhood photos, school certificates, Mother’s Day cards – that she keeps in a fire-proof box. “I’ll hold on to them until I die,” she says, “Daniel’s gone, but he’ll never be forgotten.”

¡ November 2012!

Latino Perspectives Magazine


They brightened our lives Every year, as we celebrate el Día de los Muertos, we consider the lives of those who have brightened our lives, who have illuminated the darkness they have encountered and, by so doing, have inspired us to look deep within ourselves for the things that truly matter: faith, hope and love.

Virginia Eugenia Cárdenas described by her husband, José Cárdenas, as his “dark-skinned beauty with a fantastic smile and a personality as gorgeous as her looks,” was considered one of Arizona’s first ladies in education, arts and in mentoring young Latinas. An immigrant from Apizaco, Mexico, Virginia’s fiery nature and ability to overcome any obstacle in her way led her to excel in school and become a leader who stood up fearlessly for the immigrant community. Meeting her at age 14, José Cárdenas was enchanted with his bella morena, and their meeting led to their marriage on June 10, 1972. The couple moved to Phoenix in 1978. Virginia worked diligently on behalf of youth at Chandler High School and in the Hispanic MotherDaughter Program at ASU. She served two terms as chair of the Arizona Commission on the Arts, and was actively involved in the board of Xico, Inc. The couple’s home became a wondrous place for community members inspired by Virginia and José’s extensive collection of Mexican art. Warm and loving, Virginia invited all to her home, conscious of the beauty reflecting from every wall, and perhaps not realizing that her own beauty was the most radiant of all. We remember Virginia Cárdenas in her passing at the age of 60 on July 1, 2012, and reflect on José’s final tribute: “You can, I learned, fall in love with someone twice.”


Latino Perspectives Magazine

¡ November 2012!

Gustavo Gutierrez tall, robust, his face so kindly, his smile so gentle it made everyone around him sense peace, power and a belief that we truly are united as one raza, los mejicanos. A powerful civil rights leader, Gustavo led with courage, dismissing his own needs, fully sacrificing his life for those who had no voice. First in his mind were the farm workers, los campesinos, who toiled daily in the fields. Working side by side with César Chávez, he established the Arizona Chapter of the United Farm Workers in 1967. Appalled by the lack of social services for Mexican communities, he helped found Chicanos por la Causa in 1969. His marriage to Raquel C. Gutierrez (Ruiz) lasted 55 years. His family will long cherish the man who laughed, loved and held his beloved raza close to his heart. His daughter, Raquel Gutierrez, describes her father as a man who “will inspire emerging social change leaders for generations to come.” On September 1, 2012, at 80 years old, on a Peace and Dignity Journey in northern Arizona, Gustavo Gutierrez suffered injuries that led to his death and ushered his soul into God’s heavenly kingdom.

In memoriam

By Stella Pope Duarte

Art Macias, Jr. was described as a listener, someone who was always ready to encourage and motivate those around him. Formerly a director of the Arizona Lottery, Art was serving as chief of staff for the Transportation Security Administration (TSA) in Washington, D.C. Janet Napolitano described him as “a great friend and colleague who inspired many.” Art grew up in Douglas and, after graduating from Brandeis University in Boston with a B.A. in Economics, he ventured to France, earning a master’s degree in international management. Eventually, he came back to Arizona and married his wife, Gabriela. Battling for his life, Art chose to leave his hospital bed and attend the birthday party for his two-year-old son, Arturo Macias, III. In spite of his illness, “he just wasn’t going to miss the party,” said his wife. On March 20, 2012, at 40 years old, Art Macias, exemplary, young leader made his way to heaven, yet left us the memory of his caring heart, his wit and humor.

Lupe Ontiveros beloved Mexican-American actress of stage and film will long be remembered for her 35 years in roles that include her portrayals of the murderous fan in Selena, a domineering mom in Real Women Have Curves and as Eva Longoria’s mother-inlaw in Desperate Housewives. Lupe, a native of El Paso, Texas, stood up for her raza, describing herself as “proud to represent those hands that labor in this country.” When asked how she felt about portraying so many maids, she remarked, “I’ve given every maid I’ve portrayed soul and heart.” Edward James Olmos said of her, “She has this incredible ability to make you believe.” On July 27, 2012, at the age of 69, Lupe Ontiveros, prized actress of our community, succumbed to a battle with cancer. Surrounded by those she loved, she left behind the legacy of her vibrant career, and her love for the hard-working people she loved to portray.

May these beloved of our community, who brightened our lives, now rest in peace.

¡ November 2012!

Latino Perspectives Magazine



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31 Entrepreneur Volr, a salon where clients are made to feel like they can fly

33 Briefcase

How not to run a small business: Six vital lessons from an experienced banker

Movin’ Up Secretary of education taps Harper-Marinick

Photo courtesy of MCCD

Maria Harper-Marinick, Ph.D., has been appointed by U.S. Secretary of Education Arne Duncan to the Advisory Committee on Student Financial Assistance. The executive vice-chancellor and provost of the Maricopa Community Colleges will serve a four-year term. The independent and bipartisan Committee was created by congressional mandate in 1986; it’s charged with making recommendations

Maria Harper-Marinick to begin 4-year term on the national Advisory Committee on Student Financial Assistance

¡ November 2012!

Latino Perspectives Magazine



movin’ up

related to student financial assistance policy and contributing expertise on federal, state and institutional financial aid programs. Harper-Marinick is a member of numerous national and Arizona-based governing and advisory boards; she currently serves as president-elect of the National Community College Hispanic Council and as chair-elect of the Western Alliance of Community College Academic Leaders.

Albert Santana

Santana promoted Albert Santana, until recently light rail management assistant with the City of Phoenix, has been promoted to light rail special projects administrator. In this capacity, he will coordinate the $200 million northwest extension project and provide planning and oversight for all other Phoenix extensions to the system. In addition to advising city management on light rail issues, he’ll serve as a liaison to Valley Metro, the community at large and city management staff.

Golden Gate celebrates altruism

Anna Solley

GSACP honors Rodriguez Mundell, Solley Girl Scouts Arizona CactusPine council (GSACP) will host the Women and Young Women of Distinction Awards luncheon on December 1, 2012, to honor community members for their leadership. Among this year’s honorees are Barbara Rodriguez Mundell, retired Superior Court Judge, and Anna Solley, president of Phoenix College. Rodriguez Mundell will receive the Promise Award and Solley the Visionary Award. Rodriguez Mundell sits on the boards of Citizenship Counts and the National Center for State Courts; she has served on Harvard University’s Kennedy School of Government’s Executive Session for State Court Leaders. Solley serves on the Arizona Women’s Education and Empowerment Board, the National Community College Hispanic Council, and the St. Joseph’s Hospital and Medical Center Community Advisory Board.

The Golden Gate Community Center hosted an open house on September 27, 2012, and recognized the work of Dwight Amery, director of human services for the City of Phoenix, and Irene Cañez, a volunteer who has worked in support of the Maryvale community, especially grandparents raising their grandchildren. Golden Gate is a member of the Arizona Community Association’s family of agencies. The Center serves over 7,000 individuals annually and offers recreation and personal development activities, education classes, and preventive health services.

Latino Perspectives Magazine

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Patricia Wharton

CPLC lauds educators

Ruben Gallego

NFL honors Rep. Gallego The Arizona Cardinals, the National Football League (NFL) and the Hispanic Heritage Foundation selected State Representative Ruben Gallego (D-LD 16) as the recipient of the 2012 Arizona NFL Hispanic Heritage Leadership Award.

Movin’ Up Know someone who has been promoted, elected or honored? Send us the news of their achievements! Email 32

The awards recognize the contributions of Hispanic leaders in each of the 32 NFL markets and include a $3,000 donation to the charitable organization of each recipient’s choice. Gallego, an Iraq War veteran, chose the Madison Street Veterans Association.

Chicanos por la Causa (CPLC) held its 14th Annual Latino Teacher Awards Ceremony on October 24, 2012, at the Sheraton Hotel in Downtown Phoenix. Four educators were recognized for their dedication to the profession and received a donation of $2,500 for their respective schools and a half-scholarship for an Argosy University master’s or doctoral program. The 2012 award recipients are: Anna Gutierrez (Longview Elementary School), Julio Rubio (South Mountain High School), Carmen Sanchez Gore (Silvestre Herrera Elementary School) and Patricia Wharton (Shaw Butte Elementary School).

“Cancer Treatment Centers of America® has changed my life completely.” Jenny Vargas Cancer Patient

Familia Jenny is a fighter. While being treated for breast cancer, then bone cancer, Jenny was told that she couldn’t work and would have to go on disability, while taking medication to address her pain. That was not acceptable to Jenny. She wanted to work, she needed her insurance and she desired to stay active with her family. “I have my priorities. I wanted someone to work with me on meeting those priorities AND treating my cancer. Nada es más importante para mi que mi familia. I couldn’t stop being a mother and a wife while fighting cancer. I needed something better and that’s how I found Cancer Treatment Centers of America® (CTCA). They changed my life completely.” Jenny’s team of cancer experts worked with her to create a comprehensive and tailored treatment plan that combined leading-edge oncologic medical treatments with naturopathic medicine, nutrition, rehabilitation, psychological counseling, spiritual support and pain management. Today Jenny is thankful for her family, her husband, her children and grandkids. “Because of my experience with CTCA, I now have a bigger family - CTCA es parte de mi familia. Thanks to them, I’m here, I’m fighting, and I have hope.” Contact us now to speak with one of our Oncology Information Specialists and learn how we fight cancer like no one else. Call 888-214-9488 or go to

No case is typical. You should not expect to experience these results.

© 2012 Rising Tide

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Salon flies on high ideals Trinidad Fragozo, owner and senior stylist, Volr Salon Career highlights: Studied cosmetology at the Carsten Institute, an Aveda concept school; attended advanced training at the Bumble & Bumble University in New York and certified as a Framesi colorist and educator; launched and became sole owner of Volr Salon in 2009.

What makes your business great? I am a hair stylist and a master at the craft of hair sculpture, color and design. My business is great because I am committed to the advancement of my profession and the continuing development of my staff. My leadership skills are well known in this industry, and I am vested in ensuring that each and every one of my stylists at Volr Salon is continually striving to further their education and honing their technical skills. We work together to see that every salon client enjoys consistent care and leaves looking their best with the feeling that they can fly.

Important business milestones: Celebrating over 13 years in this industry is a milestone in itself. However, the creation and development of my business has been, and continues to be, a work in progress, one that adapts to the needs of the community, assimilates the whims of fashion and remains true to the highest degree of perfection, so that our clients are always satisfied. Remaining committed to these ideals constitutes a daily milestone that I am very proud of achieving.

PhotoS by Fer Vega, Courtesy of VOLR Salon

Business goals for 2013:

To continue to serve our clients by providing the best hair services in the state, and to remain committed to the development and growth of downtown Phoenix. Also, it is my goal to continue to train and develop the best staff and stylists in the industry so that, with their help, I can expand the business and brand and venture into international markets.

Best business advice you have received: Never follow the dollar; follow your passion and remain true to your craft.

If you could do it all over again, what would you do differently? I would have become a mentor to budding stylists much earlier in my career, because I get great personal satisfaction in teaching others what I’ve learned and take pride in seeing young stylists develop, grow and become the best they can be.


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Six biggest lessons learned by small businesses And how to apply them to your business By Milton Dellosier

Chances are you have read plenty

of advice about how to run a business. It’s easy to find helpful hints and inspiring success stories. But, what about the mistakes you should take care to avoid? As a banker, I’ve seen wellintentioned, capable small-business owners face some of the same challenges in a wide range of fields. To help you learn from their experiences, I’d like to share with you the six biggest lessons these business owners have revealed to us. Each of the six missteps are preventable, from strategic decisionmaking to everyday banking:

Going at it alone Some entrepreneurs trust only themselves, a partner or a spouse when facing key decisions. However, it’s best to include at least three other people in your decision-making: an attorney, a CPA and a financial advisor or banker. This team of advisors should be dedicated to helping you succeed and communicating with each other to accomplish this goal. Without their specialized expertise, you may not have the experience you need to understand all your options and choose the right path.

¡ November 2012!

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Keeping your head down

Focus and dedication are watchwords for the successful entrepreneur. But business owners also need to make time to seek wisdom in the wider world. For example, some business owners may not be aware that there’s a fairly simple way to get their website ranked higher on Internet searches. If you are seeking wisdom every day, this is the kind of useful information you will find. Research and planning for the future can seem like secondary concerns, especially when you’re not sure where to go for information. Whether your quest for knowledge includes on-line research, trade shows, Chamber meetings or networking with peers, it’s a vital investment to make. Otherwise, you risk missing out on ways to improve your business, such as funding opportunities for small businesses or educational resources to help you tackle tomorrow’s challenges.

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Small businesses need at least three months of cash flow in reserve to be ready for seasonal fluctuations or the inevitable dry spell. It is often difficult to do so, especially if you developed frugal habits when you were just getting started. Making a commitment to put cash away monthly can help, and so can a line of credit. Think of it as a sort of insurance policy: if you don’t make the investment, the results could be devastating.



Avoiding credit applications

This mistake is a close cousin to the one above. Minimizing your debt may be a good goal for your personal life, but most businesses will require some level of borrowing capacity at some point. Applying for credit before you actually need it, and making a point of tapping your credit regularly and repaying promptly, will help you build a solid credit history and a source of ready cash when you do need it. In many cases, if you wait until you actually need credit, it can be harder to get.

Combining accounts





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Not separating business and personal accounts is a common error. It’s an easy one to make when you’re starting out and want to “keep it simple.” However, comingling your credit cards and bank accounts makes it nearly impossible to get a sense of your business cash flow. It’s even worse for doing your taxes, let alone justifying business expenses in case of an audit. Establishing dedicated business accounts lets you start building a credit history in the business’ name, which can make it easier to secure financing. Do any of these sound familiar? To avoid these and other pitfalls, take a long look at the way you work, and make sure you are following business practices that will keep your business headed towards success. Milton Dellossier is an assistant vice president and regional diverse segments manager for Wells Fargo. He relocated from Juarez, Mexico, to Arizona in 1999 to pursue a degree in business management from Arizona State University. He serves on the board of directors of the Arizona Hispanic Chamber of Commerce, the Arizona State University Hispanic Business Alumni, Community Housing Resources of Arizona, the Arizona Foreclosure Prevention Task Force and the Hispanic Women’s Corporation.

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Honoring Those

Who Serve 2012

First row, left to right: Adam M. Tellez, crime prevention specialist and crises negotiator, Goodyear Police Department; Captain Patrick Camu単ez, Arizona Army National Guard. Second row: Edward Mu単oz, former chief of police, San Luis Police Department; Daniel Rincon, police sergeant, Scottsdale Police Department; Diana Tapia-Williams, detective, Mesa Police Department. Third row: Tom Ryff, chief of police, Tempe Police Department; Monica Abril Aragon, Aviation Resource Management Craftsman, Arizona Air National Guard; Daniel V. Garcia, chief of police, Phoenix Police Department. Fourth row: Jimmy Chavez, sergeant, Arizona Department of Public Safety; Roberto Villase単or, chief of police, Tucson Police Department.

Latino Perspectives Magazine, the Raul H. Castro Institute at Phoenix College and Salt River Project (SRP) are proud to present the Fifth Annual Salute Honoring Those Who Serve on November 29, 2012, at the Renaissance Hotel in downtown Phoenix. We will pay tribute to the brave men and women who serve our country and our communities and whose profiles we have shared with our readers over the past year. Learn more about these everyday heroes at

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Treasury report champions investment in higher education A well-educated workforce is crucial for nation’s economic advancement By Erica Cardenas

A new report recently released by the U.S.

Department of Treasury, with the U.S. Department of Education, demonstrates the economic case for higher education as a source of both economic opportunity and mobility for the nation. As the President calls on Congress to keep interest rates low for the 7.4 million borrowers who are expected to take out subsidized federal students loans next year, these data confirm that higher education is critical for socioeconomic advancement. In fact, interest rates on new subsidized loans were set to increase from 3.4 percent to 6.8 percent on July 1. However, just a few days before the deadline, Congress voted to extend the 3.4 percent interest rate for another year. As state budgets have repeatedly come under stress, state support for higher education has declined as a share of funding for public higher education, increasingly pushing students and their families to depend on affordable loans and education grants through federal financial aid. The report states that the economic returns from higher education are large, and have increased dramatically in recent decades. Some key findings demonstrate that: There is substantial evidence that education raises earnings. The median weekly earnings for a full-time bachelor’s degree holder in 2011 was 64 percent higher than those for a high school graduate ($1,053 compared to $638.) Higher education is important for intergenerational mobility. Without a degree, children born to parents in the bottom income quintile have a 45 percent chance of remaining there as adults. With a degree, they have less than a 20 percent chance of staying in the bottom quintile of the income distribution.

Additionally, the report notes that state and local funding for public four-year institutions of higher education has declined from almost 60 percent of their revenue in the late 1980s to slightly below 40 percent in recent years. And, because of this declining support from state governments, public institutions have increasingly relied more on tuition as a source of funding. Recently, President Obama challenged governors across the nation to do their part to help educate our nation’s students. As for covering the costs of higher education, federal aid represents 55 percent of all financial aid to undergraduates at two- and four-year institutions.

¡ November 2012!

Latino Perspectives Magazine


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Pell Grants help to make college more affordable for students who come from middle-class and working families, while the Stafford Program provides loans to enrolled students and their families to ensure that access to higher education is within reach. Some key data indicate that: Pell Grants provide eligible undergraduate students with funds for higher education. The Obama administration has increased the maximum Pell Grant by over $900 and provided support to over 3 million additional students. Stafford loans are part of the federal student loan program for undergraduate and graduate students. Forty-four percent of all Stafford loans are subsidized, meaning that students do not pay interest while in school; for unsubsidized loans, the student is responsible for paying interest while still enrolled. The full report can be accessed via the U.S. Department of the Treasury’s website at

College savings – start early According to the National Center

for Public Policy and Higher Education, 61 percent of parents believe that their children should go to college after high school. Parents, who start preparing early for college and become familiar with the options for financial aid and college savings, will help make college a reality for their children. One college savings plan in particular is the Arizona 529 Plan. It’s named after Section 529 of the Internal Revenue Code sponsored by the State of Arizona, and is designed to provide a parent, grandparent, or anyone else an opportunity to save for a child’s educational dreams in a tax-deferred savings vehicle. The Arizona Commission for Postsecondary Education notes that Arizona offers one of the most diversified 529 plans in the country that includes the following benefits: Qualified distributions are exempt from federal and Arizona state income taxes Tax deductions for Arizona taxpayers contributing to a 529 plan up are up to $1500 for married tax filers and $750 for single filers

Assets are not considered when determining Arizona financial aid awards Savings can be used at all U.S. DOE accredited universities, colleges, private colleges and vocational schools in the U.S., as well as eligible foreign institutions Allows for anyone to make contributions A complete College Savings Planner is available for download on the Commission’s website at

Prevent digital bullying Within the last decade, there has been an explosion of new technology.

From smart phones to expanding social networking sites, these new technologies continue to be eagerly embraced by young people. And while new technology has many potential benefits for youth, the recent explosion in technology does not come without possible risks. The Centers for Disease Control and Prevention (CDC) provide some tips for parents and caregivers on how to protect your child from “electronic aggression.” Youth can use electronic media to embarrass, harass or threaten their peers. In fact, according to the CDC, increasing numbers of adolescents are becoming victims of this new form of violence. Research suggests that 9 to 35 percent of young people report being victims of electronic aggression. Electronic aggression is any type of harassment or bullying that occurs through e-mail, a chat room, instant messaging, a website (including social media sites and blogs) or text messaging. A few examples might include disclosing someone else’s personal information in a public area (i.e., a website) in order to cause embarrassment, or sending mean, embarrassing, or threatening text messages or e-mails. The CDC and provide some helpful tips on preventing cyber-bullying: Be aware of what your children are doing online. Know the sites your kids visit and their online activities. Ask where they’re going, what they’re doing, and who they’re doing it with. Ask to “friend” or “follow” your kids on social media sites, or ask another trusted adult to do so. Encourage your kids to tell you immediately if they, or someone they know, is being cyber-bullied. Explain that you will not take away their computers or cell phones if they confide in you about a problem they are having. Develop rules about technology use. Together with your child, develop rules about acceptable and safe behaviors for all electronic media. Make plans for what they should do if they become a victim of electronic aggression or know someone who is being victimized. Help them be smart about what they post or say. Tell them not to share anything that could hurt or embarrass themselves or others. Connect with your child’s school. Work with the school and other partners to develop a collaborative approach to preventing electronic aggression. Some schools have developed policies for technology use that may affect the child’s online behavior in and out of the classroom. Ask the school if they have developed a policy.

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CEO, Arizona Hispanic Chamber of Commerce and alumni of a Maricopa Community College Which Maricopa Community colleges did you attend? I attended Mesa and South Mountain, transferred to ASU to complete my bachelor’s degree then attended Thunderbird School of Global Management for my MBA. Most valued experience? Having the opportunity to do business in more than 30 countries before the age of 30 was incredible, especially considering the only international travel that my family had done was when my father immigrated to this country. What is your strongest personal characteristic? Optimism. Most influential person? My mother, because of her dedication and encouragement to our family. Of what are you most proud in your career? Graduating from college at the same time as my mother. We were the first in our family to finish. What is your favorite thing about your career? Helping small businesses succeed. It’s gratifying. You make a difference in your Community. We make a difference in you. Chandler-Gilbert | Estrella Mountain | GateWay | Glendale | Mesa | Paradise Valley Phoenix | Rio Salado | Scottsdale | South Mountain | Skill Centers

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We are all “faces” of influenza The importance of annual immunization against the flu By Luis Rodriguez, M.D.

It is that time of year, as it is every year, when

you and your family should get immunized against influenza, if you haven’t already. Influenza, commonly called the “flu,” is a serious respiratory illness, especially among the Hispanic community. According to the Centers for Disease Control and Prevention (CDC), as many as 9.5 million Hispanic Americans will suffer from influenza in an average year. To spread the word about the seriousness of influenza, and the importance of annual vaccination to help keep Hispanic Americans healthy, the American Lung Association has launched its Spanish-language, influenza-education initiative, “Rostros de la gripe,” in collaboration with Sanofi Pasteur.

Photo courtesy of Rostros de la Gripe Campaign

About influenza immunization We all are “faces” of influenza. Many of us in the Hispanic American community have stories to tell about how we or our loved ones have been affected by the flu. I want to encourage families to help protect themselves from influenza by getting vaccinated against the flu every year. Plain and simple, vaccination is safe and effective, and the best way to help prevent the flu. The CDC recommends that everyone six months of age and older be immunized against influenza each and every year. In addition, parents need to know that the CDC also recommends that children 6 months through 8 years of age who receive a flu shot for the first time may need two doses approximately one month apart for the best protection. Even though these recommendations are regularly communicated to all of us, the nation’s immunization rates continue to fall short of public health goals each year. In fact, only 40 percent of Hispanic Americans received their influenza vaccination last flu season. This rate is alarmingly low, especially because Hispanic Americans are at greater risk for developing influenza-related complications due to high rates of certain chronic medical conditions like asthma and diabetes. This makes the need for annual influenza immunization for Hispanic Americans that much greater.

Maria Canals Barrera getting vaccinated

Flu shots are especially important for people who are at higher risk for developing influenza-related complications, including those who are: 50 years of age and older Pregnant Have certain chronic medical conditions, such as asthma, chronic obstructive pulmonary disease (COPD), heart disease, diabetes and others A resident of a long-term care facility or nursing home Additionally, you should get immunized if you come into close contact with anyone in a high-risk group, not only to help protect yourself against the flu, but also to help avoid spreading the disease to more vulnerable people. With vaccination options available for all age groups – children, adults and seniors – you should talk with your health care provider to find the option that’s right for you and your family this season.

¡ November 2012!

Latino Perspectives Magazine


This child can’t wait.

There are a few groups of people, however, who should not get the vaccine, or should first talk with their health care provider. They are: People with severe allergies to eggs People who have had a severe allergic reaction to a past influenza vaccination Children younger than 6 months of age, because no vaccination is licensed yet for this age group

Influenza symptoms

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Many people confuse the flu with other illnesses. To help you correctly identify the flu, you should know that its symptoms include fever (usually high), headache, extreme tiredness, dry cough, sore throat, runny or stuffy nose and muscle aches. Stomach symptoms, such as nausea, vomiting and diarrhea, also can occur, but are more common in children than adults. If you do get sick, it’s a good idea to wash your hands, cover coughs and sneezes, and stay home from school or work to help prevent the spread of influenza.

Complications of influenza As mentioned earlier, there are times when the flu leads to other, more serious conditions. These complications can include viral or bacterial pneumonia and the worsening of chronic medical conditions, such as asthma, congestive heart failure and diabetes. Children may experience sinus problems and ear infections. Hispanics have higher rates of chronic conditions like asthma and diabetes, which may put them at an increased risk for developing serious complications from influenza. You can help avoid getting and spreading the flu by getting vaccinated annually.

Myths and facts about influenza There are a number of misunderstandings about the flu and its vaccination. Because it’s important for everyone to be armed with the right information, here is a list of the most common myths and facts about influenza. 48

Latino Perspectives Magazine

¡ November 2012!

Myth Influenza is not serious. It is like any cold and cannot be prevented.

Fact Influenza is a very serious disease. It is easily spread and can lead to severe complications, even death. Each year in the U.S., influenza and related complications result in approximately 226,000 hospitalizations. Depending on virus severity during the influenza season, deaths can range from 3,000 to a high of about 49,000 people.

Cuban American actress, Maria Canals Barrera, was known for taking care of her on-screen family when she portrayed the proud Latina mother on the Disney Channel TV series, Wizards of Waverly Place. Her role as a proud Latina didn’t stop there. Maria embraces her roots and is a strong supporter of Latin American arts and shares her heritage with her children. In addition, she knows that spreading the word about the seriousness of influenza, and the importance of annual vaccination, will help keep Hispanic communities healthy and strong. Maria has joined the “Faces of Influenza” campaign to encourage Hispanics six months of age and older to get vaccinated and help protect themselves against the flu, as vaccination rates in this population are alarmingly low, leaving far too many unprotected. She also wants

Myth If you do not have health insurance, you cannot afford to get a flu vaccination.

Fact There are various state health programs that provide or extend health coverage to low-income and uninsured populations and will administer flu vaccinations free to those who are eligible. For more information, please visit es.vaccines. gov. Vaccines for Children is a national program that provides free or low-cost vaccinations for some uninsured and

underinsured families. Talk to your health care provider, pharmacist, or nurse to find out whether you are eligible for this or other government programs such as Medicaid.

Myth You missed the chance to get yourself and your family vaccinated in the fall, so now you have to wait until next year.


Immunization to prevent influenza can begin as soon as vaccine is available in the late summer or early fall. However, You can get influenza from a flu shot. for those who can’t get vaccinated early Fact in the influenza season, such as children It is impossible to get influenza from the who are not yet 6 months of age or any flu shot because it does not contain the others who missed their annual shot, live virus. Side effects may occur in some immunization through the winter and people, such as mild soreness, redness or even into the spring is beneficial. In fact, as long as influenza viruses other parents to know that children 6 months are in circulation, it’s a good idea to through 8 years of age receiving a flu shot for get vaccinated. This is because often the first time need two doses approximately one influenza activity doesn’t peak until month apart for optimal protection. winter or early spring. It only takes When it comes to her everyday life, Maria’s about two weeks for the vaccine to number one priority is protecting the health and help protect against the virus. safety of her two daughters. “As a parent, there are a lot of things we can’t control, but getting Myth flu shots for me and my girls was an easy step The flu changes every year, so getting to help keep our family, and our community, a flu shot will not protect you from healthy this influenza season,” said Maria. getting sick. Vaccination is important for everyone Fact in the family, especially for people with a Influenza is unpredictable and viruses higher risk of developing complications from do change throughout the year, but, influenza, such as those with certain chronic that is why the influenza vaccine medical conditions, including asthma, heart changes each year as well. disease, diabetes, and others. In addition, it’s also important for those who come into Remember, getting vaccinated close contact with high-risk groups and are annually is the best way to help more likely to spread the virus to vulnerable protect yourself, your family populations, such as caregivers and family and your community against members. influenza. For more information


about influenza vaccination, visit swelling at the injection site, headache, or a low-grade fever.

Myth There’s only one type of vaccine available to help protect against the influenza virus.

Fact Vaccination is safe and effective, and the best way to prevent the flu. Vaccine options are available for all age groups. Talk to your health care provider to find out more about the vaccine option that’s right for you and your family.

Luis Rodriguez, M.D., is Chief of the Department of Pediatrics at Woodhull Medical and Mental Health Center in Brooklyn and Associate Professor of Pediatrics at the New York University School of Medicine. This guest contribution to LPM is made on behalf of the American Lung Association’s Rostros de la gripe. For more information about the influenza vaccination and the many “faces” of influenza, visit

The Phoenix College Raul H. Castro Institute and Latino Perspectives Magazine are proud partners in the preservation of stories that have helped shape the modern history of Arizona.

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TRAILBLAZING LATINA? We are currently seeking nominations of Arizona trailblazing Latinas Please submit your nomination by Nov 9, 2012 RAUL H. CASTRO I N S T I T U T E


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Latino Perspectives Magazine


Join us for a memorable celebration of the women and young women in our community who are making the world a better place. Leadership Award

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The Promise Award recognizes three community members – a woman, a man and an organization – who although not Girl Scout alumna, have modeled the Girl Scout values in their work. This year, we will be honoring: The Honorable Barbara Mundell,

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Trail mix

Phoenix parks offer many options for hikers of all capability levels By Virginia Betz

The word “treadmill” is synonymous with “boring

routine.” Walking, however, is often cited as the optimal form of exercise, bestowing the greatest cardiovascular benefit with the least risk in terms of injury or overexertion. Walking lowers the production of “bad” cholesterol and increases the production of “good” cholesterol, lowers blood pressure, elevates mood, and helps with weight management. Even at a very leisurely pace of 2 to 3 miles per hour, a walker can burn 150 to 300 calories per hour (depending on body weight). An actual destination, some decent scenery and maybe a companion or two make walking a more appealing form of exercise. With the falling temperatures of November, LPM recommends that you take advantage of the over 200 miles of walking trails in the Phoenix Parks system. With so many trails to choose from, each excursion can provide a unique panorama, as well as an opportunity to learn more about the local environment. Moreover, different trails are tailored to people with varying fitness levels, including some recently designed “barrier-free” trails to accommodate disabled users. South Mountain Park/Preserve Main entrance: 10919 S. Central Av.; Pima Canyon entrance: 9904 S. 48th St. At 16,000 acres, this is the largest municipal park in the country. South Mountain began its career as a city park back in 1924 when Senator Carl Hayden spearheaded an effort to purchase the land from the federal government. Today, it boasts 51 miles of primary trails in open, undeveloped desert. It is also the site of the South Mountain Environmental Education Center (10409 S. Central Av., 602-262-7393). Trails are open from 5 a.m. to 11 p.m. Judith Tunnell Accessible Trail: Length: 1 mile; Elevation change: minimal Level: easy and barrier-free with a prepared surface suitable for users of wheelchairs and other walking aids; bicycle and equestrian traffic also permitted; benches, water fountains and interpretive signs along trail Ranger Trail: Length: 1.6 miles; Elevation change: 800 feet; Level: moderate 52

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¡ November 2012!

Holbert Trail: Length: 2.5 miles; Elevation change: 1,100 feet; Level: difficult Papago Park 625 North Galvin Parkway, 602-495-5458 Well known for its exotic sandstone formations and as the home of the Desert Botanical Garden and the Phoenix Zoo. The Park also features an all-metal station exercise course that covers 1.7 miles and an extensive network of trails, open from 6 a.m. to 11 p.m. West Park Accessible Trail: Length: 1.2 miles; Elevation change: minimal Level: easy, has an asphalt surface West Park Loop Trail: Length: 4 miles; Elevation change: 50 feet Level: easy, dirt

Camelback Mountain Echo Canyon Trailhead: 5950 N. Echo Canyon Perhaps the city’s most inviting hiking spot, the summit is 2,704 feet above sea level. At one time an Indian reservation, the mountain eventually became private property in the 20th century. The base is dominated by residential development, but the “hump” and “head” above 1,200 feet have been spared due to a concerted preservation effort in the 1960s. Parking at the trailhead is extremely limited due to the popularity of the landmark. Hiking is only permitted from sunrise to sunset. Echo Canyon Bobbie’s Rock Trail: Length: one half mile; Elevation change: less than 200 feet; Level: easy Cholla Trail: Length: 1.6 miles one-way; Elevation change: 1,200 feet; Level: difficult Reach 11 Recreation Area Located between Cave Creek and Scottsdale Roads, the Park runs east-west for seven miles along the north side of the Central Arizona Project Canal. There is an 18-mile system of numbered, interconnecting trails that bisect the park. All trails are wide, flat and hard-surfaced. The Barrier-Free Nature Trail, accessed from the east side of Tatum Boulevard, is a pedestrian-only trail featuring interpretive signs, a pond and picnic area. Deem Hills 51st Av and Deem Hills Parkway, 602-262-7901 This recreation area of 1,000 acres is characterized by upland vegetation and black rock formations resulting from ancient lava flows. Due to the hilly topography, most of the 9.5 miles of trails include some elevation changes. Trails open sunrise to sunset. Palisade Trail: Length: 1.53 miles; Elevation change: 325 feet; Level: moderate Ridgeline Trail: Length: 1.45 miles; Elevation change: 350 feet; Level: difficult Phoenix Mountains Recreation Area, 2701 E. Squaw Peak Drive and Dreamy Draw Recreation Area, 2421 E. Northern Av. These two recreation areas surround the base of the 2,600-foot-high Piestewa Peak, only recently annexed to Phoenix in 1959. The area offers trails less traveled and less developed than in the other parks. Trails open at 5 a.m. and you definitely don’t want to be on them after dark.

Dreamy Draw Nature Trail (#220): Length: 1.5 miles; Elevation change: 200 feet; Level: easy to moderate L.V. Yates Trail (trailhead at 40th St. south of Shea Blvd.): Length: 2.45 miles; Elevation change: 220 feet; Level: easy to moderate Summit Trail (ascends to the highest point in Phoenix Mountain Park; no dogs): Length: 1.2 miles; Elevation change: 1,200 feet; Level: strenuous Maps of Phoenix Parks and Recreation Areas are available at Trailheads, parking facilities, restrooms and ramadas for picnicking are clearly marked on them. The website also provides details on the character of every developed trail, as visitors must keep to prepared trails. Dogs are usually allowed, but must be kept on a leash; many trails are shared with cyclists and horseback riders. The partial listing of trails given here ought to convince you of the variety of pleasures so readily available in our city parks and how easy it is to turn an afternoon walk into a mini-adventure.

¡ November 2012!

Latino Perspectives Magazine


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Stella Pope Duarte

“Moms don’t hold revenge in heaven” By Stella Pope Duarte

“Look, here’s your tía; she looks

so nice, don’t you think so?” I looked into the coffin of the latest aunt who had died and saw a plastic form before me with hair that looked like my doll’s hair at home, except it was gray. Tía had on bright pink lipstick and I knew she never wore lipstick. Her nails were done and painted with a clear, light pink nail polish. Tía had never had a manicure in her life, but Mom had tears in her eyes and ignored the fake make-up. She loved my tía and it really didn’t matter to her what the mortician had done to make her look “real.” “She’s wearing her Virgin of Guadalupe medal,” Mom said. “She’s taking it to her grave.” More tears. Music was playing in the background, organ music, old English hymns. Tía didn’t speak English and would have been more comfortable with mariachi music. It was all part of what we expected at the funeral home – none of the owners were Mexican. I leaned closer to Mom, smelling the fragrance of her favorite perfume, Tweed. She took out a handkerchief from her purse and wiped her tears. I put my arm around her waist. I was

a child, but Mom was crying, and she needed me. “She looks beautiful,” I said, and I knew I was lying. We moved a few steps to where la familia was sitting, Tía’s kids. By then, Tía’s husband had died years ago, and only her kids were left to scrabble and fight over who would keep the house and whatever was left in savings from Tía’s social security checks. Rumor had it that Tía had kicked them all out of her hospital room, angry because they wouldn’t take her home. The oldest daughter stood up to hug Mom. “Te acompaño en tu sentimiento” (I accompany you in your grief), Mom said softly. Both women were hugging and crying. I stood by silently and, when the daughter bent down to hug me, I said, “I’m sorry,” and she patted my head and smiled. Now we had to go through an assembly line of sorts. Mom went from one person to another – daughters, sons, and grandchildren – with the same greeting of comfort. I saw one of the girls I knew from school, one of Tía’s granddaughters, and she had her hair done up in curls. I had never seen her with her hair done, and it startled me. Instead of saying, “I’m sorry,” I shook her hand.

In one far corner of the room was a man crying; his thin shoulders were slumped over and his face was buried in his hands. Mom walked up to him but he didn’t stand up, so Mom sat next to him and put her arm around him. I noticed no one else walked up to him. Before Mom could say the greeting, the man buried his face into her shoulder. “She forgives you, Chavo,” Mom said, “moms don’t hold revenge in heaven.” The man blubbered words I couldn’t understand and soon another man, an older cousin who looked like a gangster, went up to Chavo and said, “Let’s go outside.” Mom shook her head and Chavo stood up and walked out. I looked out the open door and heard the roar of a motorcycle, and Mom said, “I guess Chavo got away.” Later, I found out Chavo was Tía’s favorite, her baby, and he had broken his mom’s heart by getting into drugs. “Don’t ever run away from my funeral,” Mom said to me, “Remember, moms don’t hold revenge in Heaven.”

Stella Pope Duarte was born and raised in South Phoenix. She began her awardwinning career in 1995 after she had a dream in which her deceased father told her that her destiny was to become a writer. Contact her at

¡ November 2012!

Latino Perspectives Magazine



my perspective on: Latinos and philanthropy

Creating a legacy of giving

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By Tony Banegas, M.P.A.


“Mi casa es tu casa” is one of the best-known Spanish phrases, or dichos, among Latinos. It may sound corny to some, but I believe it embodies the core beliefs of Latinos. Having grown up in a small, rural community in Honduras, I have vivid memories of strangers sharing our home and dinner table because they needed a place to stay for a night or two. I’m sure many of us can relate to that experience, especially when the visitor is a relative, like a tío or abuela. I do not know a Spanish word or phrase for “overstaying your welcome.” Providing food and shelter to those in need is deeply ingrained in us at an early age. Responses to a 2002 Community Foundation of Silicon Valley survey on giving and volunteering among Latinos repeatedly included the words, “familia, fe, comunidad” (family, faith, community). Family ties, religious traditions and a sense of community were cited as driving factors in volunteerism and philanthropy. The same survey showed that Latinos do not see themselves as “philanthropists,” but Hispanics in Silicon Valley give, on average, 3.9 percent of their annual household income to charity, on par with Caucasians (3.8 percent) and double that of Asians (1.8 percent). Henry A. J. Ramos, who has done extensive research on Latino philanthropy in the U.S., says Latino cultures have a rich and deep history, dating back the 1500s, of informal charity and social giving through family and kin networks. Ramos also found that Latino donors in the U.S. give in informal ways, and usually in small amounts, to religious organizations (especially the Catholic Church but also to evangelical Protestant orders), family members in need, and independent mutualista societies providing charitable services to Latino communities. Ramos says organized philanthropy, as practiced in the U.S., remains an emerging concept among Latinos because they come from nations where government and churches, rather than private and nonprofit organizations, have traditionally played central roles in mitigating social inequalities. According to the most recent U.S. Census, Latinos have become the most populous minority group in the country, representing 16 percent of the population. In 2008, the

Latino Perspectives Magazine

¡ November 2012!

Census Bureau projected that ethnic and racial minorities will become the majority in the U.S. by 2050, and that about one in three residents will be Latino. According to a Nielsen report published in May, Hispanic buying power is now worth $1 trillion and is expected to grow another 50 percent in the next five years; Latino households earning more than $50,000 annually is projected to grow at a faster rate than the total number of households; and Latinos have one of the fastest small-business start-up rates of any population segment in the country. Pew Hispanic Center data show that Hispanics are the largest minority group on the nation’s college campuses, a milestone first achieved last year. In addition to enrollment gains, the number of associate’s and bachelor’s degrees awarded to Hispanics has also reached new highs. Latinos are also acquiring positions of power and prestige, from the Supreme Court to the halls of Congress, getting elected and appointed to leadership positions across the country. Given the culture and beliefs of Latinos, coupled with these gains in education and upward mobility, it makes sense to engage Latinos in strategic philanthropy. I believe increased participation in organized philanthropy can help to accelerate Latino engagement and influence in mainstream civic life. Locally, I am proud to report the launch of “Latinos Unidos,” an initiative of the Arizona Community Foundation (ACF) to engage Latinos in strategic philanthropy. The goal is to create a model of philanthropy that fosters the giving of talent, time and resources that build on the many assets and inherent strengths of the Latino community. Another promising model is ACF’s twoyear-old Latina Giving Circle, which brings together Latinas from different backgrounds to pool resources in support of select causes. The group has decided to support nonprofits in health care, education, immigration and leadership. “Dan, darán, dicen las campanas” was a favorite saying of my grandfather, Valentín Dominguez, referring to his belief that, if you give, someone will give back in return. I also believe that we, Latinos, are givers by nature. Now more than ever, we have the opportunity to establish a legado (legacy) for future generations. Tony Banegas is a philanthropic advisor with the Arizona Community Foundation. He is also the Honorary Consul of Honduras in Arizona. He can be reached at: tbanegas@



enjoy the season with friends and family at the Center The Capitol Steps Saturday, November 24, 5 p.m. and 8 p.m. Sunday, November 25, 3 p.m. D.C.’s funniest political comedians are back! With fresh, up-to-the-minute material inspired by the latest headlines, election results and scandals, the Steps will perform songs from their new album Take the Money and Run for President. Their wickedly irreverent take on deMOCKracy today will have everyone laughing on both sides of the aisle.

The Romeros with Massimo Paris and Concerto Málaga Featuring Pepe, Celin, Lito and Celino Romero Concerto Málaga Music Director Massimo Paris

Friday, December 7, 8 p.m. Known as “The Royal Family of the Guitar,” the Romeros celebrate the holidays with acclaimed Spanish chamber ensemble Concerto Málaga performing selections from Handel’s The Messiah, Ave Maria and classic Christmas carols. sig n a t u re


Sister’s Christmas Catechism: The Mystery of the Magi’s Gold Starring Patti Hannon

December 18–23, Call for Times In an unusually jolly mood, Sister teaches her students the story of Christmas and asks for their help to solve the greatest holiday caper ever – who swiped the gold that those three wise men gave to the Baby Jesus? Each performance is unique and will appeal to people of all ages and faiths.

order your tickets today! click call visit 480-499-TKTS (8587) 7380 E. Second St.



present the fifth annual salute

November 29th at the Renaissance Hotel 50 East Adams Street, Phoenix 11:30 A.M. – 1:30 P.M. Join us in saluting the brave individuals profiled over the past year in Latino Perspectives Magazine.

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A Rural/Metro Company

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