MARIEL LLENZA
HUMBERTO GARCÍA-SJÖGRIM
PEDRO MALDONADO
Director of Hispanic Advertising AT&T Mobility
Vice President, Hispanic Strategies The Coca-Cola Company
Director Multicultural Merchandising CVS Caremark Corporation
https://www.linkedin.com/in/mariel-llenza-b286132
https://www.linkedin.com/in/humberto1
https://www.linkedin.com/in/pmaldonado
Llenza uses her intimate knowledge of U.S. Hispanic consumers to develop and implement advertising strategies to maintain and increase customer penetration in that market. In the last two years, she has been at the forefront of AT&T’s multi-platform pursuit of Hispanic millennials. Along with staff in Atlanta and Dallas, she focuses on messaging for the Hispanic population and manages a production budget to include national TV and media sponsorships, local market support, digital and social media, public relations, and community outreach.
In his position at Coca-Cola, García-Sjögrim is responsible for strengthening relationships with the Hispanic community by establishing and managing relationships with key local, state and national Hispanic political, business, civic and community leaders. He has a passion for tackling new strategic opportunities, leading cultural change, and fostering transformational leadership. García-Sjögrim currently serves on the board of the Atlanta-based Latin American Association which helps Latino immigrants overcome the unique challenges they face on their path to self-sufficiency.
As a Director of Multicultural Merchandising for CVS Caremark, Maldonado leverages over 10 years of experience in developing comprehensive multicultural programs. He collaborates in the development and execution of the multicultural strategy at one of the top retailers in the country. His team is works to ensure the best in multicultural merchandising and marketing programs serving Hispanic, Asian and African-American consumers, to help them on their path to a better health.
PATRICIA POPOWICH
HENRY GOMEZ
GUSTAVO CORDO
Senior Brand Manager–Johnnie Walker Diageo
EVP, Chief Marketing and Communications Officer Hewlett Packard Enterprise
Senior Managing Director, Global Strategy & Business Development Liberty Mutual Insurance
https://www.linkedin.com/in/patricia-popowich-70b176
https://www.linkedin.com/in/gomezhenry
Popowich is a strategic and results-oriented senior marketing executive with a broad and solid experience in the fast-moving consumer goods and spirits industries. An action-oriented business leader with track record of generating profitable growth, she has demonstrated skill in translating consumer insights into impactful marketing plans and a proven ability to lead diverse teams in delivering top and bottom line growth through effective marketing communication, vigilant cost management and flawless execution.
http://www8.hp.com/hpnext/leadership/henry-gomez#.Vqq1JCorK00
With more than 27 years of experience in marketing, communications and broad-based business management, Gomez is responsible for leading marketing, advertising, brand, media and industry analyst relations, executive communications, employee communications, government affairs, global social innovation and environmental sustainability. He also is a member of HP’s Executive Council. Prior to joining HP in 2011, he served on the leadership team of current HP President and CEO Meg Whitman’s gubernatorial campaign in California in 2009 and 2010.
https://www.linkedin.com/in/gustavocordo
Cordo is responsible for defining and implementing development strategy—primarily through acquisitions—new ventures, and distribution agreements in Latin America, Spain and Portugal. Among his main accomplishments are the acquisitions of Penta Security in Chile, bringing Liberty to market in the leading position in the country, of Hughes Insurance in Northern Ireland, of Primero Fianzas in Mexico, and of Panamericana and Cervantes in Ecuador, entering the market in fifth position with an exclusive distribution agreement.
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