3 minute read

Fantasy details

by Carla Giannotti

I've always had a particular eye for detail; my mother told me that since I was just over a year old, even before I could formulate a sentence, I noticed that a little girl next to us had the exact same shoes as me! I pointed to them, formulating verses of surprise, astonished by that important detail, leaving everyone amazed.

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When we observe an image, our mind processes it and together with our emotional baggage we draw the different sensations from it. We hardly focus on every little detail; we tend to see it as a whole from a distant perspective. The peculiarity of a detail is that it often goes unnoticed but it is the set of details that makes an image unique and special.

In this regard, I list the evaluation criteria present in the Fantasy Lash Art competitions, a category very well-known and appreciated in the eyelash extension community. In the various international competitions to which I am invited as a judge, I noticed that often the criteria are not fully understood and, in some cases, not even examined, with the consequence that a beautiful project risks losing the necessary score to reach the podium. Considering that it is on the basis of these that one's work is judged, below is an in-depth analysis of some of the criteria (others will follow in the next issue).

Evaluation criteria - Fantasy Lash Art

Overall look / General Impression This criterion is generally the first in the list precisely because it relates to the first impression of the work, which is why it is very important to report as the first photo (in the sequence sent) the best shot, the complete work. This criterion has a value of 10 to 15 points.

To obtain a maximum score, various components are fundamental: the theme must be clear, for example, if the subject is "Disney Character", the subject must be recognized at first glance. Photos are very important, invest in a professional photo shoot, your work will be enhanced and in high definition. The colours must be in harmony with each other, balanced and reported throughout the work. Lashes should be the focal point, cool and colourful (not black or brown). Fantasy Lash Art is just that, the mastery of making lashes look spectacular with colour and decoration… everything else is an outline.

Lash Styling There are no strict rules in Fantasy Lash Art, there is no need to follow a regular pattern, the lash mapping can be created by you using even exaggerated lengths, volumes and colours. The natural lashes will not be damaged because the set will be removed immediately after the photo shoot, however, care must be taken not to weigh the lashes too much, so as not to drop the eyelid, choose a model with many natural lashes to create a full volume and to better accentuate colours. Create a suitable style for the character, you want to present, also, designed to enhance the model's gaze in a strong and creative way. Send the photos in high definition, in positions where the style used is clearly visible, you could send the scheme of your original mapping noting the various colours used together with the photos Always read the competition rules carefully and if necessary, contact the organization for any clarification. This criterion has a value of 10 to 15 points

Lower Lashes This criterion has a value of 5 points, unfortunately it is often forgotten or only partially implemented. It is necessary to carefully read the rules of the competition in which you want to participate, in some cases it is allowed to add strips already prepared with coloured lashes and decorations instead of extensions to the lower lashes, however the lower lashes must always be considered to avoid reduction of valuable points that could make you miss the podium. Pay attention to cleanliness and direction.

If you haven’t participated yet, what are you waiting for? This fantastic Nomination offers many possibilities, your work could be published in the best beauty magazines or used as an advertising poster for a congress or a competition, if nothing else you will have had a wonderful experience and have your magnificent work of art to post on your socials or frame and exhibit in your salon or studio. Follow me for the latest news on competitions and events regarding Fantasy Lash Art. In the next issue we will take care of other criteria, in the meantime if you need some advice please get in touch, I would be happy to help.

Envelope info@lashinc-italia.it

Trine Urup Schjerlund

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