Kony case study

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Case Study: The Kony 2012 Campaign 16

http://thelede.blogs.nytimes.com/2012/03/09/how-the-kony-video-wentviral/?_php=true&_type=blogs&_r=0.

Hager, Mike. “Kony 2012 Campaign Fails to Go Offline in Vancouver” (April 21, 2012). Global BC. Retrieved from http://archive.today/1CPbd. Kanczula, A. (n.d.). Kony 2012 in numbers. The Guardian. Retrieved from http://www.theguardian.com/news/datablog/2012/apr/20/kony-2012-factsnumbers#zoomed-picture “Kony 2012” (March 5, 2012). Youtube.com. Retrieved from https://www.youtube.com/watch?v=Y4MnpzG5Sqc Kosner, Anthony Wing (March 9, 2012). Forbes.com. Retrieved from http://www.forbes.com/sites/anthonykosner/2012/03/09/12-lessons-from-kony2012-from-social-media-power-users/ Neidorf, S. (2012 3–15). The Viral Kony 2012 Video. Pew Research Center’s Internet & American Life Project. Retrieved from http://www.pewinternet.org/2012/03/15/the-viral-kony-2012-video/ Paine, Chris (April 21, 2012). “Kony 2012’s Struggle to Remain Visible.” The Daily Telegraph. Retrieved from http://www.dailytelegraph.com.au/news/national/kony-2012-how-thephenomenon-faded/story-e6freuzr-1226334893369 Seay, Laura (2012). “Does slacktivism work?” Washington Post. Retrieved from http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/03/12/doesslacktivism-work/ Seervia, Shanoor (April 23, 2012). “Confessions of a Kony 2012 Action Kit Purchaser.” Policymic.com. Retrieved from http://www.policymic.com/articles/7368/confessions-of-a-kony-2012-action-kitpurchaser. Stansberry, Kathleen Spencer (June 2012). “One-­‐step, two-­‐step, or multi-­‐step flow: The role of influencers in information processing and dissemination in online, interest-­‐based publics.” The University of Oregon. Retrieved from https://scholarsbank.uoregon.edu/xmlui/bitstream/handle/1794/12416/Stansberry_ oregon_0171A_10407.pdf?sequence=1 “The Seven Devices” (n.d.). The Institute for Propaganda Analysis. Retrieved from http://www.physics.smu.edu/pseudo/Propaganda/ipatypes.html Thompson, Nick “‘KONY 2012’ viral video raises questions about filmmakers.” (March 12, 2012). CNN. Retrieved from


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