Restoring Perfection

Neil Duguid ‘s Picture Perfect business is reaping the rewards from investment in his restoration offer – which now accounts for at least 25% of his revenue. While the company is a full-service framing concern, with a gallery and art materials side too, it is restoration that is giving him and his team a special point of difference.

Last year, Picture Perfect celebrated its 21st birthday. Right from the outset, Picture Perfect focused on quality, which Neil believes is relevant to a very broad customer base – art loving consumers, artists, photographers, interior designers, exhibition companies, art galleries, museums, corporates, schools, universities, sports and social clubs, restaurants, other framers – and that is UK-wide as well as overseas.

Regular issues to address include the use of poor quality tapes and inferior quality mountboard. Some jobs are really involved, however – torn paintings, for example, which we will restore fully.” 2 0

The Italian job

One of Neil’s favourite customers is Italian, for whom work has included the repair of a Francis Bacon piece.

Neil gets all his mountboard from Larson-Juhl and has been a valued customer throughout his 21 year framing history. “I also buy the majority of my moulding from Larson-Juhl,” he says. “The delivery service is very reliable. The product quality is good. And consistent. And the vast range of frames means there is always a solution that is worthy of the art.

“In terms of trends, grey is by the far the most popular colour, although I keep trying to encourage more use of colour!”

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pictureperfect.org.uk