Media Kit-2012_MG2012 11/22/11 8:50 AM Page 8
FREQUENCY SCHEDULE FOR 2012 JAN American Track & Field Athletics
MAR
Jan
March
Jan/Feb
Mar/Apr
Athletes Only
Jan
Austin Fit
Jan
California Track & Running News
FEB
APR
Long Island Footnotes
May/Jun
Feb
Mar
Jan/Mar
Apr
Mar/Apr
Jan
Feb
Mar
Jan/Feb
Mar/Apr
Racing South
Feb
RUNOHIO
June
July
Aug
Sept/Oct
Nov Oct
Aug
Sept
Oct
Sept/Oct
Nov
July
Sept/Oct Aug
Sept
July/Aug
Sept/Oct
June June
Dec
8x
Dec
5x
Dec
12x 5x
Aug
Nov
3x 6x
Nov/Dec Oct
TOTAL OTAL X PER YEAR 5x
Dec
Jul/Aug June
DEC
Nov/Dec
Aug
May/June
Apr
NOV Nov
July/Aug
May
OCT
Apr/May
Feb
Running Journal
May
May/June Apr
SEP
Aug
May Jan/Feb
AUG
July
Apr/June
New England Exchange Zone
RunMinnesota
JUL JULY July
Apr
Get Active! Michigan Runner
JUNE June
Club Running Colorado Runner
M AY
Dec
12x
Nov
2x
Nov/Dec
6x
Nov
Dec
4x
Oct
Dec
6x
Jan/Feb
Mar/Apr
May/June
July/Aug
Sept/Oct
Nov/Dec
6x
Jan
Mar
May
July
Sept
Nov
6x
Jan/Feb
Mar/Apr
May/June
July
Aug
Sept/Oct
Nov/Dec
7x
The Winged Foot
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
12x
Track & Field News
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
12x
USATF’s Fast Forward
Mar
Winged M
Jan
Youth Runner
Jan
Feb
Mar
June Apr
Mar
May June
June
Sept July
Aug
Sept
Sept
4x
Nov Oct
Nov
Dec
12x
Dec
5x
READERSHIP PROFILE RN National Publications ATHLETES ONLY (150,000) Average age . . . . . . . . . . . . . . . . . . . . . . . .17 Female . . . . . . . . . . . . . . . . . . . . . . . . . . . .48% Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52% Average Competitions: Cross Country . . . . . . . . . . . . . . . . . . . . . .12 Indoor Track & Field . . . . . . . . . . . . . . . . . .12 Outdoor Track & Field . . . . . . . . . . . . . . . .16 • Average reader works out 6 days per week, 46 weeks per year • Approximate workout time: 2 hrs. 15 min. • Athletes who go to their coaches for product recommendations . . . . . . . . . . . . . . . . . .94% • Average reader will purchase 5 pairs of running shoes per year
AMERICAN TRACK & FIELD (30,000) High School Coaches . . . . . . . . . . . . . . . . . . .85% Community College/Club Coaches . . . . . . . . . .7% College Coaches . . . . . . . . . . . . . . . . . . . . . . . .5% Enthusiasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .3% • Average coach manages 25 athletes for high school, 38 athletes for track & field • 98% are college graduates • 40% female, 60% male • 75% coach all year — cross country and track & field • 94.5% have their own fitness programs • 95% of coaches only recommend products that they have used or experienced • Average reader will purchase 5 pairs of running shoes per year
2012 RUNNING NETWORK MEDIA BUYERS GUIDE
CLUB RUNNING (150,000) Female . . . . . . . . . . . . . . . . . . . . . . . . . . . .48% Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52% • 954 Running Clubs • Manages 6,000-plus road races • Strong Insurance program • Programs for Kids Running, Run@Work Day, Starting a Kids Running program, Women’s Distance Carnival grassroots • Club growth surpassing 30% a year, with fastest growth in female clubs, runners • Official magazine of RRCA USATF’S FAST FORWARD (95,000) 51,000 Youth (ages 12–19) 44,000 open and masters; 5,000 officials • The official magazine of USATF’s 54 associations across the U.S.