Review

The Queens Head

/ Review

Before proceeding with any type of graphics for the pub, I want to take a look back at what the pub itself is about. Looking at images of the interior and exterior, I could make out a certain brand identity, which is communicated through the use of typography, iconography and a colour palette. However, looking through the pub’s social media presence, I could not see that same identity being communicated.

Looking at the pub itself, my interpretation as a viewer is that it is a little bit more fancy and luxorious (using the terms lightly) than the usual pub you can find in London, but it still embraces the traditional pub culture. This comes through the use of typography and iconography displayed throughout the location, using serif typeface along with images of the former queens. I really like this portayal of the pub and I think sticking to the theme of displaying queens is something that should be continued in future branding.

What I think the main problem The Queens Head has in branding is consistency. I think a visual system (brand guidelines) needs to be put in place as it is an integral part of advertising, especially on social media. Being consistent with typography, colour, images and style helps the viewer identify the brand quickly.

Before undertaking further graphic action, I would advise that a clear communications strategy and a mission statement be written out, as that will help develop design guidelines.