Communicate effectively with the external community to build awareness of academic programs, campus activities, and student services.
Strategies: Develop comprehensive style guide to ensure proper usage of College logo, font style and color requirements in all promotional materials;
Develop templates to facilitate visual standards compliance in publications and promotional items;
Produce biannual college catalog that serves as a reference piece to all college materials;
Highlight the best of Laney in periodic publications, including fact sheet, flyer, brochure, newsletter;
Redesign and maintain College Website, featuring events calendar, quality program, success story, news coverage; and
Host annual open house showcasing the educational programs of Laney College (i.e., Laney Day).
Marketing Message: ―Laney Works for Me‖ spotlights real-life successes in current students and employees as well as Laney alumni.
Promote Academic Excellence Goals:
Increase student enrollment through general and target marketing with emphasis on transfer education, career & technical education, and basic skills as well as annual promotion in specific programs and course offerings; and
Increase traditional and nontraditional student enrollment by spotlighting the value of a community college education.
Strategies: Communicate featured programs to internal and external audiences on a regular basis;
CHAPTER V
Position Laney as a top community college for transferring students to U.C. Berkeley;
Pitch success stories to media outlets for possible news coverage;
Place personal testimonials on College Website and social media (e.g., FaceBook, YouTube, Twitter, blog); and
Secure co-op advertisement with corporations (e.g., PG&E, KGO-TV) and grassroots organizations (e.g., United Way).
102 - LANEY COLLEGE EDUCATIONAL MASTER PLAN
2010