The Advantage
YOUR ADVANTAGE OUR BRAND,
The Sotheby’s International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust, no matter where they are in the world.
At the heart of our company are a clear set of values that define our culture—values that each of our thoughtfully selected team members embrace on a daily basis. Together we promote positivity, persistence, and a commitment to excellence in everything that we do.
Although world renowned real estate, artwork, and precious jewels may be the first things that come to mind when you think of Sotheby’s, we believe that luxury is an experience, not a price point. The Sotheby’s International Realty brand equips us with the means to deliver the most exposure—regardless of price—so you can expect more for your property.
LUXURY A FOCUS ON AND LIFESTYLE PROPERTIES
Marketing luxury real estate requires a distinctly unique set of skills and abilities. Unlike all other real estate brokerages who primarily focus on broader market segments, our agents are highly-experienced and proven leaders in the process of luxury real estate marketing. Through Sotheby’s International Realty, we are empowered with the best tools and resources that exist for reaching high net worth buyers with our listings.
COASTAL NORTH CAROLINA’S
LUXURY LEADERS
Landmark Sotheby’s International Realty stands alone as the sole real estate firm catering to the entirety of coastal North Carolina, from the captivating Outer Banks to the serene shores of Sunset Beach. This expansive reach ensures that clients benefit from a comprehensive understanding of the diverse coastal landscape, ranging from quaint seaside towns to bustling beachfront communities. With a deeprooted presence across this picturesque stretch, Landmark Sotheby’s International Realty offers unparalleled access to prime properties, expert insights into local market trends, and personalized guidance tailored to each client’s unique needs. This comprehensive coverage underscores the firm’s commitment to providing exceptional service to a discerning clientele and fostering successful real estate experiences along the North Carolina coast.
QUALITY OUR COMMITMENT TO
Above all else, Landmark Sotheby’s International Realty is committed to delivering the very highest quality in every aspect of the real estate process. This includes magazine-worthy photography of our listings, advertising distribution across the world’s most prolific media powerhouses through the Sotheby’s International Realty marketing platform, and the personalized concierge level of service that our agents and staff provide to our clients. Our goal is to exceed our clients’ expectations at every step of the process, and we are dedicated to that commitment.
TRADITION BORN FROM
Marketed under our brand, a coveted and affluent audience will immediately identify your property as one among the Best-of-theBest. Sotheby’s has invested over 275 years in building a brand that represents luxury around the world. In a very real way, our brand leverages this rich heritage to enhance the perception of your property in the marketplace—providing it with a seal of luxury.
CONNECTED GLOBALLY
With a network of residential brokerage companies with 1,115 offices in 84 countries and territories, Sotheby’s International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach highly-qualified global clientele.
EXCLUSIVE PARTNERSHIPS
SUPERIOR EXPOSURE
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, which receives over 52 million visits each year, it is syndicated to over 30 leading international global media partners and marketed on more than 100 local Sotheby’s International Realty websites.
GLOBAL MEDIA PARTNERS
LOCAL EXPERTS
Although our marketing reach extends to buyers the world over, our team is comprised of local experts. We understand the intricacies of marketing North Carolina’s coastal real estate. Our agents live, work, and have raised their families in the coastal communities that we serve. Our brokers have consistently proven their ability to market and sell the region’s finest properties, and our reputation has been built upon this success.
COUNTRY CLUB OF LANDFALL
FIGURE EIGHT ISLAND
TARGETED
ADVERTISING
With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumercentric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.
SOCIAL
MEDIA
Sotheby’s International Realty has a growing number of more than 1M followers worldwide viewing content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, X, WeChat and our popular RESIDE ® blog. Together with Sotheby’s International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your property reaches the world’s most sophisticated buyers.
THE LUXURY MARKET LEADING
Landmark Sotheby’s International Realty distinguishes itself as the market leader by prioritizing luxury in all aspects of our service. Our unwavering commitment to excellence, coupled with our deep understanding of the luxury real estate market, ensures that we consistently exceed expectations. Our results substantiate our position at the forefront of the industry, consistently achieving the highest average sales price in the markets we serve.
Average Residential Sales Prices AMONG
sothebysrealty .com
The Sotheby’s International Realty website, now enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
OVER 52 MILLION VIEWS A YEAR
Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, as well as view property videos.
MOBILE
Our mobile app—now in 14 languages/dialects—is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
VIRTUAL
STAGING
Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV, SIR Mobile, and will also be sent to the brand’s syndication channel partners. Any property can be transformed using virtual staging technology.
UNIQUE COLLABORATION
The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters, and brand initiatives such as The Collection.
YouTube Channel Comparison
Our award winning YouTube channel has more video views and subscribers than any other real estate brand.
200,000,000
150,000,000
100,000,000 50,000,000
2024 Press Share of Voice
Sotheby’s International Realty
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & Völkers
Christie’s International Real Estate
Knight Frank
Berkshire Hathaway HomeService
Keller Williams Realty
Source: Meltwater, January 1, 2024 – December 31, 2024.
© 2025 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademtark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
RELATIONS PUBLIC
As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for the brand and our listings.
PROVEN RECORD TRACK
Whether your property is a quaint waterfront retreat or a sprawling estate, our firm has you covered. We have successfully represented the sales of coastal North Carolina’s finest properties every year since our inception. Here are some of our recent successes.
HIGHEST HOME SALE IN NORTH CAROLINA HISTORY*
2307 MIDDLE SOUND LOOP ROAD | WILMINGTON
1051 OCEAN RIDGE DRIVE | WILMINGTON
$3,800,000 19 COQUINA TRAIL | BALD HEAD ISLAND
$3,350,000 2 SCOTCH BONNET LANE | WRIGHTSVILLE BEACH
$2,700,000
RABBIT RUN | WILMINGTON
1015 OCEAN RIDGE DRIVE | WILMINGTON
$4,584,773
GULL POINT ROAD | WILMINGTON
$3,595,000
SUMMER REST ROAD | WILMINGTON
$3,230,000
BROOKFIELD WAY | SOUTHPORT
$2,675,000 1107 CANAL DRIVE | CAROLINA BEACH
$2,300,000
HIGHEST HOME SALE IN OCEAN ISLE BEACH HISTORY*
© 2025 Landmark Real Estate Group LLC. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Landmark Real Estate Group LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. REV022025