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A still from Sun Tzu’s Art of War
A still from Sun Tzu’s Art of War
Now let's focus on your artworks: I would like to start with your work Sun Tzu's Art of War, whose stills have been already admired by our readers in the starting pages of this article: would you tell us something about the genesis of this project? What was your initial inspiration?
Many companies could struggle strategic emergencies, as Ansoff called them. My opinion is that strategists are gamblers; it wasn't difficoult to understand that such level of private consumption couldn't be eternal and there were also alarm signals to be read as Sun Tzu states. For future I don't think that still investing in oil is a strategic idea that Sun Tzu could approve.
I heard many times managers speaking about this book. Carly Fiorina for example, quoted it as her favorite book. You might find it in many bookshops with different title, let me write here some: "Sun Tzu Art of making money", "Sun Tzu for success", "Art of War Strategy Card Deck". You can also google how many websites originated from Art Of War. This book is more admirated by us than by contemporaries of Sun Tzu (a similar case to Metropolis...). Quotes taken from Art of War are gold for twitter users without inspiration to create great impact tweets. My opinion is that it's a great historic book of war fought during the past. I don't think that there is a direct connection between war in China in IV cent. BC and economics at the present. We can consider above all that its written by an Asian and we all have in our mind how tragic can be reading something without the correct background social, cultural, religiuos. I wanted to create an animation that could expose my disapproval for how a great historic book is treated with irony. And if managers had had the abilities taught by Sun Tzu they would have noticed the financial crisis before its explosion.
A feature of Sun Tzu's Art of War that has particularly impacted on me is the way you have been capable of establishing such a dialog between the images that most of the time softly move on the screen and the concepts behind which -all in all- are the consequence of a dynamic way to understand reality... In this case Gordon Gekko has such a contemplative attitude, far from any stereotype of frenzy excitement: I can recognize an effective symbiosis, rather than a contrasting dichotomy... and even though I'm aware that this might sound a bit naif,
#196 Winter 78