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C orporate D e si gn Manual
t able o f c o n t e n t s
About Us
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The Logo
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Color 7 Typography 9 Catalogue/Brochures 11 Stationary 13 Shopping Bags
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Packaging 17 Gift Cards
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Website 21 Signage & Store Display 23
about u s Modern Mix is an innovative furniture and home decor company dedicated to clean modern, affordable design. Started by an architect and furniture designer, Modern Mix brings a clean and original sensibility to all their design pieces. The furniture and objects offered at the shop deliberately blur the distinctions between
production and craft, between industry and art, and more recently, between industrial and decorative arts. One may find, for instance, an embroidered ceramic pot next to a stainless steel space pen next to a pink leather flap sofa. The intention is to help our customer engage his or her own sense of style.
From the exclusive to the unusual, our products let flourish your distinct sense of style. Whether it’s an elegant sofa to complete your living room or a beautiful dinnerware collection to complement your dining table, you’re certain to discover just the right thing at Modern Mix.
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for the Modern Mix logo is horizontal. A vertical version of the logo may be used when appropriate.
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otherwise specified. The Modern Mix logo needs to be placed in unoccupied space so that it will be clearly taken in. As a minimum, the frame around the logo should have a width equivalent to the height of the letters in the word MODERN as it appears in the logo. The default appearance
Our signature is the key building block of our identity, the primary visual element that identifies us. The signature logo is a combination of the Modern Mix type style, color and the symbol itself – they have a fixed relationship that should never be embellished, outlined, or altered in any way, unless
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D efault & Prefe r re d 4 co l o r di s p l ay
R e ve r s e d 4 co l o r di s p l ay
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Blac k & white di s p l ay
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R e ve r s e d b l a c k & w h i te di s p l ay
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color The Modern Mix logo utilizes the 4 color CMYK process. Each color must be matched precisely to the color breakdown listed below. Each color is carefully selected to harmonize the over all design and increase legibility. The gray background provides a clean modern space for the overall
mark. Pure yellow, pure red and white are used to create contrast against the black of the type face. Variations on this color scheme are illustrated on the opposite page to obtain flexibility for different applications. Nevertheless, among these variations the full color design with the background has the top priority.
C =17 M=0 Y=9 K=36
C =0 M=100 Y=100 K=0
C =0 M=0 Y=100 K=0
C =0 M=0 Y=0 K=100
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t y pogr a p hy The selection of the character size and line spacing is a key design element in Modern Mix product brochures, catalogues and other promotional materials. The following rules shall apply in general:
CHAPTERS/HEADINGS
Blair Md ITC TT Medium 18 pt ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 12345678910 BODY TYPE Futura Book 9 pt A B C D EF G H IJ K L M NO P Q R STUV WXY Z abc de f g hi j k l m no pqr stuv w x yz 12345678910
TECHNICAL TYPE F ut ura L ig ht 6 pt AB CDEF G HI JK L MNOPQRST UV W X Y Z abcdefg hijkl mnopqrst uvwx y z 12345678910
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Living Well Outdoors Our outdoor collection are a breath of fresh air with a range of styles, materials and colors designed to completely furnish your outdoors space for lounging, dining and entertaining. Outdoor Lanterns $49.95 This decorative red lantern is a perfect accent to any outdoor space. Bring warmth and comfort to your back yard with this beautiful accent.
Set of 3 Nested Croco Trays $29.95 This handsome set of nested trays are made of faux croc leather, stained in a deep caramel-brown. They are sure to make a lasting impression.
Terra Dining Chair/Cushion $339.00 • UV-stabilized, fade-resistant resin wicker • Aluminum frame with espresso powdercoat finish • Stainless steel hardware • For indoor or outdoor use • Wipe with a damp cloth • Cushions are fade- and mildew-resistant Sunbrella ® acrylic • Spot clean the cushion covers • See dimensions and color options below Our Delano Outdoor Furniture is a chic and fresh solution to modern outdoor furniture. A block design with lean-back positioning is made possible with a sharply cut low back and wide and deep seating. A progressive and ecological spin on wicker, this furniture collection is made of Viro® all-weather wicker that is built to last against stringent weather. The design is durable and made of 100% recyclable material, making it the greenest choice on the market today. The stylish white cushions are made of Sunbrella® fabric, a trusted stain and fade resistant material that remains soft to the touch and is easy to clean.
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catalo g s & br o c hur e s learn about our products in a more traditional medium, the catalog is a great alternative to the web. Our brochures are designed to serve as an introduction of our brand to the consumer. They are only a few pages long and provide a general overview of the company’s design philosophy and products.
Modern Mix catalogs and brochures are an integral part of communication with our clients and customers. Filled with beautiful photography and informative descriptions, our catalogs provide detailed information about specific products, as well as general design ideas. For customers that prefer to view and
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Fall 2007
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Fall 2007
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Fall 2007
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15 0 M e r c e r S t r e e t , N e w Yo r k C i t y 10 0 0 6
station e r y Every day, Modern Mix stationery makes an impression on thousands of customers, prospects, suppliers and the general public. All Modern Mix business stationery must be clear and professional. The pieces should “family� with one another to create a consistent appearance.
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150 Mer cer Str eet New Yor k C i ty 10006 tel : 212. 456. 1875 s whi te@m od er nm i x . com www. m od er nm i x . com
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150 Mer cer Str eet New Yor k C i ty 10006 tel : 212. 456. 1875 s whi te@m od er nm i x . com www. m od er nm i x . com
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Sa r a h W hi te Des i gn C ons ul ta nt
1 5 0 M e r c e r S t r e e t , N e w Yo r k C i t y 10 0 0 6
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150 Mercer Street, New York City 10006
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Shoppi n g B a g s We believe that every aspect of the Modern Mix identity is crucial to the overall image of our company. Modern Mix shopping bags a re a unique way to communicate with our consumers in an almost word of mouth way.
Every time our customers walk out into the street with one of our bags it is an opportunity to reach more clients. The Modern Mix logo serves as a flexible design element that is always incorporated into the overall design of the bags.
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P ackag i n g The Modern Mix identity is strongly reflected in the design of our packaging. This includes boxes, wrapping paper, tissue paper, shopping bags and display tags. Packaging varies in shapes and sizes to better protect the contents inside. Special gift packaging is available during holidays.
The box design is very stream lined, clean and graphic. Silhouetted graphics evoke the contents of the box bringing a playful element to the package. The Modern Mix logo is displayed on the bottom of the package against various corporate colored backgrounds.
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gift ca r ds For those who prefer choosing their gifts as opposed to opening them Modern Mix Gift Cards are a perfect alternative. In designing our gift cards we considered that most credit card holders are positioned vertically in a wallet.
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By placing the logo on top we can ensure that it can be seen clearly in a vertical wallet card slot. The over all design of the cards is meant to be playful and fun, reflecting the design elements of the logo.
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w ebsite The Modern Mix website is designed to show case our products and help our customers find what they are looking for in an easy and consistent manner. The website features an online catalog where visitors can browse all sections and place their order. Visitors can receive personalized help by referring to our
customer service center either by e-mail or phone. The website design and all content that is displayed there, including any third party content, must remain consistent with the overall appearance of the Modern Mix site.
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signage & s t o r e di s p la y Interior signs and outdoor awnings are a crucial part of the Modern Mix brand identity. Well-planned tent signs, hanging signs, and other interior graphics direct attention to special items, help customers find what they’re looking for and reinforce the appearance of the logo.
The logo appears on a red background on the outdoor awnings and banners in order to elicit recognition on a busy city street. The indoor logo is placed against the gray background to create a more clean and calm appearance to reflect the change of environment.
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