BRAND MANUAL
Intro. Sansha shoes were originally produced in the small Chinese village of Sansha under Mr. Franck Raoul Duval in 1982. Since then it has taken the international market as one the biggest dance suppliers, working directly with the shoemakers and listening to the dancers’ requirements and using the products themselves from practice to the stage. This rebranding of Sansha had the goals in mind to take Sansha from its previous generic supplier feel to it’s true identity as a strong brand on the market, rivaling the likes of Bloch and Capezio. Sansha ties itself to beyond celebrity and high point dancers, and extends itself to encompass the dancer archetype - the highest essence of which any dancer would look up to in his or her own interpretation of what that would mean. Sansha is a brand that seeks elegance within the athleticism required of dancers. As Shanna Le Fleur put it: “It takes an athlete to dance, but an artist to be a dancer.”
TABLE OF CONTENTS Identity Brandboard Brandwords Logo Color Typography Website Print Media Campaign Business Cards Merchandise Pointe Shoes & Pouches Tote bags
BRAND BOARD
The Connecticut Ballet in Sansha pointes, 1986
BRANDWORDS
fantastical artistic
artistic fantastical the-
fantastical atricelegant archaic artistic theatrical atheltic fantasticalal
athletic
elegant
theatrical theatrical
artistic archaic
athleticartistic fantastical elegant theatrical elegant fantastical artistic elegant
elegant
fantastical athleticartistic
theatrical
athletic elegant
archaic artistic theatrical
elegant archaic fantastical
athletic el-
egant athletic theatrical artistic fantastical
artistic
theatrical ar-
chaic theatrical fantastical artistic
archaic
elegant archaic
theatrical elegant atheltic artstic ffantastical
IDENTITY Logo
Smallest Size per image logo
Logo
0.5 inch
Smallest Size per logotype
Reverse Logo
1 inch
COLOR
Grape Mauve C/M/Y/K 84/100/45/5 RGB 83/46/99
Black C/M/Y/K 0/0/0/100 RGB 30/30/30
Mondrian Grey C/M/Y/K 23/2/0/77 RGB 65/89/96
Taupe C/M/Y/K 61/62/66/53 RGB 67/58/53
White C/M/Y/K 0/0/0/100 RGB 0/0/0
Prussian Blue C/M/Y/K 100/62/0/52 RGB 0/52/104
National Ballet of Cuba wearing Sansha leotards and pointe shoes, 2003
TYPOGRAPHY
Primary Typeface
Helvetica Neue Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,;:’!? Secondary Typeface
Helvetica Neue Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,;:’!?
WEBSITE
Home page
http://www.sansha.com
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HOME FOOTWEAR DANCEWEAR WARM UPS SKAZZ CHILDREN’S ACCESSORIES
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EN FRANCAIS
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LOCATIONS
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PRINTED CATALOGUE
WEBSITE
Shoes page
http://www.sansha.com/shoes.htm
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The dark background and highlighted figures are inspired by stage lighting and theater production.
HOME FOOTWEAR soft ballet shoes pointe shoes jazz ghillies character limited edition flamenco stage tap ballroom teacher’s street
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DANCEWEAR WARM UPS SKAZZ CHILDREN’S
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The website is an online portal into Sansha’s wide array of dance products. A linear navigation is presented in the browser shots as per the route to selecting a product (in this case a pointe shoe).
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EN FRANCAIS
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LOCATIONS
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PRINTED CATALOGUE
WEBSITE
Pointe shoes selection
http://www.sansha.com/shoes/pointe.htm
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POINTE SHOES - HANDSTITCHED
HOME FOOTWEAR soft ballet shoes pointe shoes jazz ghillies character limited edition flamenco Ovation 603 flexible
stage tap ballroom
Legende 909 super external split sole
teacher’s
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street
dolor sit amet,
DANCEWEAR WARM UPS
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SKAZZ CHILDREN’S
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Ovation 606 flexible
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EN FRANCAIS
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LOCATIONS
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PRINTED CATALOGUE
WEBSITE
Selected product view
http://www.sansha.com/shoes/pointe.htm
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Search..
POINTE SHOES - HANDSTITCHED
HOME FOOTWEAR soft ballet shoes pointe shoes jazz
Ovation 606 flexible
ghillies character
Professional pointe shoes. Fully hand stitched leather sole. Easy "demi-pointe"
limited edition flamenco stage
passage. Also available with 909 3/4 shank Ovation 603 flexible Legende (603). super external split sole
tap ballroom teacher’s street
Available colors
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peach satin
DANCEWEAR WARM UPS SKAZZ
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CHILDREN’S
at, malesuada non ipsum. Curabitur
EN FRANCAIS
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LOCATIONS
Scroll widths
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>
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Ovation 606 Scroll flexible sizes
>
Add to cart
PRINTED CATALOGUE
PRINT MEDIA Campaign
The art of dance since 1982
sansha.com
The art of dance since 1982
sansha.com
PRINT MEDIA Campaign
Sansha’s “The art of dance” poster campaign is a reintroduction into the market as company of the arts and not merely a supplier. Like it’s competitors, Sansha has been around since the 80s and the campaign presents it’s solid feel of staying power and a reflection of the archaic dancer Sansha can bring forth through it’s products.
The art of dance since 1982
sansha.com
PRINT MEDIA Campaign
Suggested areas for show locally in Manhattan would be in the dance district such as the Lincold Center as shown here. Bus stops in the area are a secondary option. The campaign can also expand to other dance buildings such as dance companies and even more public venues such as malls.
PRINT MEDIA Business Cards
Sansha’s standard sized business cards reflect the graphic imagery used in the website; dark backgrounds and well lit figures. The way a spotlight on a stage would treat a dancer.
3.5 inch
The layout is a two column grid with the text on the right column and logo on the left
2 inch Franck Raoul-Duval Sansha Group President 1760 3rd Ave, 97 St New York, New York 10029 646 401 4774 telephone 646 481 6677 telefax duval@sansha.com http://www.sansha.com
MERCHANDISE Pointe Shoes & Pouches
Pointe shoe mesh pouches with the logogram in multiple shades, according to the shoe’s category.
Pointe shoe with silver foil logotype
MERCHANDISE Tote bags
Side A - Zipped pocket and unique logo colored prints
MERCHANDISE Tote bags
This artistic line of totebags comes in unique screenprints of multicolors making up the sansha logogram. A contrasting monochromatic use of the logotype is on the other side. The zipper used is also an application of the logogram. The unique prints concept was inspired by Sansha’s handstitched pointe shoes that are also unique with none like the other. The bags are now a similar artistic reflection and not just mass marketed generic
Side B - Logo
Lamis Harib Prof. Hanson Visual Communications II Grad Comm D Pratt Institute