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OUR STORY
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OUR GRAPHIC T-SHIRTS
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GRAP
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CONTACT US
The D Post Digit Edito
ERE TO FIND US
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WHY LAMAITH
PHIC DESIGN SERVICE
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OUR CUSTOMERS
Design Process tcards tal Illustrations orial Design
Our Values Our Commitments Transparency
Customer profile Testimonials
OUR STORY
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27.11.2020
First launched as an independent graphic T-shirt brand
05.2021
New T-shirt collection released
06.2021
Customized illustrations and personalised clothing services are officially introduced New T-shirt collection released
10.2021
Talkshow SOUND ON publicized for Vietnamese community New products shaped
To be continued
ABOUT THE FOUNDER
Thao Mai is a professional graphic designer and digital illustrator in the field of fashion who completed her master’s degree in fashion design at Istituto Europeo di Design in Milan with an excellent academic achievement (110/110). In 2016, she interned in Haute Couture houses in Paris. In 2019, she began to freelance for private clients, following which she founded her own label LaMaith in Melbourne in 2020. In addition to her creativity, Thao is also a digital illustrator who regularly brings a whimsical perspective through her artworks. She also creatively directs all of LaMaith advertising.
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HEAD OFFICE & STUDIO
23 MACKENZIE STREET, MELBOURNE VIC 3000, AUSTRALIA Tel. (+61) 451 252 910 lamaith.official@gmail.com
Melbourne, a multicultural city, is vibrant and alive. A melting pot of cultures from all over the world; it incites inspiration and creativity that are particularly emphasised in our designs.
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We also take part in the e-commerce market by displaying our stores on the 2 biggest online shopping platforms in Vietnam
https://www.lazada.vn/shop/lamaith https://shopee.vn/lamaith_official
CHI MINH
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1 CONTEMPORARY Maith in Irish means “good thing”. Our mission is to honour human beauty and contribute positive changes to the fashion industry. The designer finds inspiration from many angles of life to LaMaith’s exclusive designs and in her way merged the good old things and present to keep the rich of the brand. Being inspired by Surrealism (Réne Magritte) and contemporary artists such as Enrico Benetta, Ai Weiwei,... however, our works express the view of today matters.
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2 DESIGN YOUR STORY Through LaMaith’s perspective, the brand’s values will be conveyed to our customers in a way absolutely aesthetic. We appreciate the time listening to our customers’ wishes, thereby create the most distinctive products capturing their identity.
3 APPROACH TO SUSTAINABILITY The 4 pillars of sustainable approach: • Source resposibly • Reduce, reuse, recycle • Ethically made clothing • Longevity
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REDUCE, REUSE, RECYCLE We are committed to reducing our waste and regenerated DOWHUQDWLYHV ZKHQHYHU SRVVLEOH *LYLQJ D QHZ FKDSWHU WR upcycling deadstock and fabric scraps, why not? Seriously conscious about the overusing of packaging, we are constantly using recyclable or reusable paper bags.
SOURCE RESPONSIBLY Our organic cotton blank tees are produced by PDQXIDFWXUHUV ZKRVH HQWLUH SURGXFWLRQ SURFHVV LV controlled and certified under the latest version of GOTS.
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ETHICAL MADE CLOTHING We confidently reveal to our customers material origin: certified organic cotton, fair trade, occupational health and safety without using child labour.
TRANSPARENCY COMMUNITY As a small and independent business, LaMaith is run by people, not by algorithms. Small business owners have been hit especially hard in these two years during Covid-19. Many have been forced to close their doors. And so we support other Australian small businesses by outsourcing their services and supply. To us, every customer matters. We will continue to give back to our Vietnamese community and create positive change by increasing our people consciousness about sustainability via talk shows, social media content, etc...
PRODUCTION Our T-shirt is made from 100% organic cotton, soft, lightweight, sweat-absorbent, free of herbicides and pesticides,T-shirts are certified by the Global Organic Textile Standard (GOTS). As the spirit of LaMaith, the printing technique is crucial. We produce graphic T-shirts and hoodies by our in-house dye sublimation printing. We also outsource local screen printing service direct to garment (DTG) printing service in Victoria and NSW.
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OUR AUSTRALIAN SUPPLIERS Our Australian suppliers share the same goal: to develop an ethical fashionable environment. Here are some of the suppliers that we work with: • OCC Apparel • Embroidery Source • Screenplay Printing Studio • Ethical Tees • The Fabric Store • Drapers Fabrics • Nobel Thomas Business Accountants
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ABOUT OUR T-SHIRTS
Our T-shirt is made from 100% organic cotton with 15% viscose fabric at the crew neck. Soft, lightweight, sweat-absorbent, free of herbicides and pesticides,T-shirts are certified by the Global Organic Textile Standard (GOTS). We use dye sublimation printing and outsource local screen printing service. With this, our customers are promised to have high quality products.
“Palms, lips and eyes - artist’ timelessness inspiration, also, identify ourselves. No matter who we are, what we do, these are the most unique and pure beauty that belong to us.”
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Description: Unisex, Regular fit Item No: 5001 Material: 100% organic cotton Colour: Black Size: S, M, L Printing method: Direct to Garment RS price: 35 AUD
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“Inspired by René Magritte’s paintings, in this digital illustration, there is an apple appearing on an unrealistic hand. The apple leaf becomes an open eye. What is the hidden and visible object? Seek for the answers ourselves.”
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POISO N
Description: Unisex, Regular fit Item No: 5002 Material: 100% organic cotton Colour: White Size: S, M, L Printing method: Direct to garment RS price: 40 AUD
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“Occhiolism - the awareness of the smallness of our perspective”
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Description: Unisex, Regular fit Item No: 5003 Material: 100% organic cotton Colour: Black Size: M, L Printing method: Screen printing RS price: 35 AUD
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Description: Unisex, Regular fit Item No: 5004 Material: 100% organic cotton Colour: White Size: S, M, L Printing method: Direct to garment RS price: 40 AUD
“Catching a midnight tram is a friendly routine in Melbourne. On the late train after a tiring day, a different side of this city is shown. No longer bustling, only the sound of the train.”
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Description: Unisex, Regular fit Item No: 5005 Material: 100% organic cotton Colour: White Size: S, M, L Printing method: Sublimation printing on waste fabric RS price: 40 AUD
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“One of LaMaith’s best-seller items. A mix of classic tile patterns and different viewpoints on modern Vietnamese women: bringing a bit of rebelliousness and uniqueness while maintaining the traditional beauty.”
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“Summer, mailbox and stamps. Together we celebrate the joy of summer break by receiving letters from friends. We got a park bench dating… wait, be cautious, wet paint!”
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CAUTION: WET PAINT Description: Unisex, Regular fit Item No: 5006 Material: 100% organic cotton Colour: White Size: S, M, L, XL Printing method: Sublimation on waste fabric RS price: 44 AUD
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“It’s hot, it’s time for a sweet ice cream. We got a stamp exhibiting harmony of sunset pink and blue hour - a gift of summer.”
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OOPS! Description: Unisex, Regular fit Item No: 5007 Material: 100% organic cotton Colour: White Size: S, M, L, XL Printing method: Sublimation on waste fabric RS price: 44 AUD
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“The next destination: Wildlife safari. Cool down the temperature out there and in heart by blending in the nature and get close to this dear deer - a symbol of good thing and good luck.”
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Description: Unisex, Regular fit Item No: 5008 Material: 100% organic cotton Colour: White Size: S, M, L, XL Printing method: Sublimation on waste fabric RS price: 40 AUD
BE PROUDLY YOU
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Item No: BPYB01
Item No: BPYW02
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LIMITED EDITION FOR PRIDE MONTH 2021 Item No: BPYW01
Item No: BPYB02
Description: Unisex, Regular fit Material: 100% organic cotton Colour: White Size: S, M, L, XL Printing method: Sublimation on cotton RS price: 40 AUD
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Description: Unisex, Regular fit Item No: 5009 Material: 100% organic cotton Colour: White Size: S, M, L, XL Printing method: Sublimation on waste fabric RS price: 44 AUD
Description: Unisex, Regular fit Item No: H02 Material: 100% organic cotton Colour: White Mist Size: S, M, L, XL Printing method: Sublimation on waste fabric RS price: 120 AUD
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“A kiss, with and connect with webtoo dark winter each of our
The kiss (2017) by iLNeGeAr Digital paintinhg
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hout a word, represents feeling ts two souls. This collaboration on artist Ilnegear is inspired by nights and, the darkness in souls ”
/kis/
Description: Unisex, Regular fit Item No: 5010 Material: 100% organic cotton Colour: Black Size: One size Printing method: Direct to garment RS price: 45,5 AUD
GRAPHIC DESIGN
WHAT WE DO OFFER • • • • •
Illustrative postcards Illustrations Invitations Magazine and editorial design Social media templates
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THE DESIGN PROCESS A PROJECT BRIEFING By having a 30-45 min free consultation call, we gather key information about your idea and preferences. Taking the time to create a thorough project brief helps bring every details together to better fulfill the project. RESEARCH AND ROUGH SKETCH After doing some research, it’s time to draw some rough idea. PRESENTATION AND REVISIONS We present to you all digital concepts with a short description. There are two rounds of revisions. Based on your feedback we will polish the designs and make necessary changes to ensure your satisfaction. SUPPLY OF FINAL PRODUCT After your project has been approved, all of your final assets will be delivered to you for ongoing use.
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POSTCARDS Size: 102mm x 152 mm
Printed on fine art inkjet 250gsm papers, matte or glossy finishes
Postcards can be used in so many ways to warmly communicate not only with your friends, your family but also with your customers. We are happy to help you customize your preference into a polished postcard that is ready to be sent.
SARCO DACTYLIS “This is a made-to-order illustration which has been applied on a printed hoodie for a private customer in Australia, Sarcodactylis casually called Buddha’s hand plant. The fruit symbolizes longevity, peace, and happiness.”
ILLUSTRATIONS
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LAMAITH IS FAVOURED BY DIFFERENT TASTES LIKE OLD-FASHIONED MILLENNIALS, OR AESTHETIC AND BOLD ZOOMERS.
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DEMOGRAPHIC Age: 18 - 30 Gender: more than two genders, female is our core customer Ethnicity: Asian
Region of residence: • Victoria: Fitzroy, Collingwood, Melbourne CBD • Vietnam: Hanoi, Ho Chi Minh city
SOCIOECONOMIC
Occupation: creative media people (graphic designers, copywriters, artists), freelancers, students Educational attainment: Bachelor’s Degree, high school grad
PSYCHOGRAPHIC Personality: eager, attractive,healthy, intuitive, introvert Lifestyle: living green in the city, suburb Interest: fashion, social media, music, vintage stuff, creativity What they value: family, friendships and community, planet, art Shopping mode: online
BENEFITS
Our customers are looking for high quality products, personalized design service, a friendly and professional customer service
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WHAT OUR CUSTOMERS ARE SAYING “
Đinh Thanh
HO CHI MINH, VIETNAM
High quality T-shirt with great material and design! Love there T-shirts, good quality for sure, have ordered different shirts now and love them all!!!
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Emm
MELBOURNE,
Because I like the desi design that has a story I ordered a customize my own preferences. getting the clothes, n the finished product is but also the quality i fabric is comfortable. a long dress which is you want a unique pie recommend LaMaith.
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ma
, AUSTRALIA
signer’s abstract y and a deep meaning, ed hoodie according to I’m very happy after not only the style of s exactly what I want, is very good and the . So I decided to order now in the process. If ece of clothing, I highly
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Thuy TaThu
HO CHI MINH, VIETNAM
Good quality, comfy and easy to wear during summer. Unisex, can be worn at home and outdoor. The design is limited as well as the quantity so you will be unique. Highly recommended!
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Tu Ngo
MELBOURNE, AUSTRALIA
The design is unique and the T-shirt is of good quality material. The brand policy of environmentally friendly and fair trade impress me. Will definitely continue to support them. Please keep up the good work.
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GET IN TOUCH HEAD OFFICE & STUDIO 23 MACKENZIE STREET, MELBOURNE VIC 3000, AUSTRALIA Tel. (+61) 451 252 910 General inquiry: lamaith.official@gmail.com Customer Service: lamaithsayshi@gmail.com Website: lamaith.com.au E-shop: https://lamaith.myshopify.com/
WE ARE ONLINE NOW https://www.facebook.com/LaMaith.Official https://www.instagram.com/lamaith/
https://www.linkedin.com/company/lamaith/
LOOKING FORWARD TO WORKING TOGETHER!
https://lamaith.com.au/ 2021