GRAPHIC IDENTITY EVOLUTION OF THE LOGO
After having the concept anchored, the first thing I decided to do was working on the logo. Everything I do always comes by reminiscing to my visual experience, so I started to search for character and letter images in my memory, which could help me reinforcing the concept of “cocoon”. I also searched for real images and dictionary definitions to have the awareness of how a natural cocoon looks like and how it evolves. In the left page you can see a basic selection of my esthetic references when coming to develop the logo. At
Logo’s developement process, in chronological order from left to right. The final choice is the coloured one in the center of the page.
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