Jasgo Serif Specimen by lakru

Jasgo Serif

Jasgo Serif by Laura KrĂźger

Font Anatomy of the Source Font

For creating Jasgo Serif, DTL Albertina was used as a source font. DTL Albertina is a bracketed serif font with blunt terminals. There is a moderate contrast between thick and thin strokes.

ascender line cap line x-height

baseline

descender line

No A

A. bracketed serifs that are bilateral, symmetrical and cut blunt, slightly concave terminals B. pointed vertex C. slighty diagonal stress D. crossbar pointed (left side) and blunt (right side), tapered finial E. unilateral head serifs F. vertical stress, double-story

Font Anatomy of the Source Font

thing D

Uppercase Letters

ABCDE FGHIJK LMNOP QRSTU VWXYZ

Lowercase Letters

abcde fghijk lmnop qrstu vwxyz

Numerals

1 2 3 4 5 6 7 8 9 0

Diacritics, punctuation, signs and symbols

.,:;!? «»_*'‘’“„ @&#™©§ +-×÷=<> ~/\(){}[] %€

POWE segregation.

economy

life chances gender

poverty nationality

urban areas

wage

prestige

disparity

structual issues

development

rights

origin

homelessness discrrimination wealth

Font Evolution

taking the font DTL Albertina as a starting point for a new font

drawing the middle line of the source font letters

applying brushes to the strokes

adding the serifs to the letters

expanding the brushes and cutting shapes that are sticking out, then forming the final lettershape of Jasgo Serif

Brushes

For creating Jasgo Serif, the following four different brushes were used:

22째 66% 5pt

20째 50% 4pt

20째 40% 5pt

-20째 40% 5pt

Font Size in Use

EQUALITY INEQUALITY

“There is nothing more unequal than the equal treatment of unequal people.” - Thomas Jefferson 21pt/27pt

Font Size in Use

In her book 'Social Work and the Cityâ&#x20AC;&#x2DC;, Charlotte Williams critically explores ways of thinking about the city of the 21st century and what challenges our society is facing nowadays: increased segregation of the poor, the crisis of affordable housing, homelessness, gentrification, ageing, displacement as a result of migrations, and the breakdown of social support and care. 14pt/19,8pt Recent decades have witnessed rapid

and disasters (Beck 1992). As trends they

growth in cities but also apparent is the

impact diff erentially across the world,

rapid decline of cities worldwide, as glo-

producing global inequity and inequalities

bal economic shifts produce the waning

that prompts the mass movement of peo-

of centres once economically buoyant.

ples fl eeing poverty. The social costs of

These shifts, of both growth and decline,

these global shifts fall disproportionately

have human consequences. They produce

on the most vulnerable sections of society.

growing inequality and poverty, visible

The human impacts are apparent on city

immiseration, segregation and division,

streets, in city quarters and slums, in the

rampant crime and compromised secu-

dislocation of peoples within cityscapes, in

rity, urban sprawl and slum develop-

the diversity of peoples coming and going

ment (UN-Habitat 2012). Cities also des-

through forced or elective migrations,

troy

depleting

and in the emergence of new and more

water supplies and generating pollution

complex forms of need. (Williams, 2016)

natural

environments,

(UN-Habitat 2012). These factors are now indisputably linked to the generation of risk natural risk and human induced risk producing hazards, endangerment 10pt/15,4pt

Charlotte Williams is Professor and

practiced in rural and urban contexts. particularly in relation to the exclu-

Deputy Dean of Social Work at RMIT She has extensively theorised issues

sion of minoritised ethnic groups.

University, Melbourne, Australia. She of place, locality and nationhood as is a qualified social worker and has

they affect social welfare practice,

7pt/11pt

Typographic scale

50pt

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40pt

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32pt

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26pt

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22pt

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18pt

Jasgo Serif

14pt

Jasgo Serif

12pt

Jasgo Serif

10pt

8pt

6pt

Jasgo Serif

Typographic scale