MARKETING MINUTE
a
WORTH
WHY COUPONS?
MILLIONS B
WES CRAVEN
PRO-AD MEDIA OWNER
21ST CENTURY COUPON MARKETING
Because of the economic down turn, couponing is back and it is bigger than ever with new technology making it even easier for consumers and businesses alike to take advantage of them! National retailers are coupon marketing like never before. If the big guys are doing it, you should probably consider it too. On any given day you will find a coupon from a competing business. Even non-coupon oriented businesses, like health care practices, are venturing into coupon marketing. F I N A N C I A L
Couponing has become so popular that the Lakeland Chamber of Commerce, in order to serve Chamber members better, has added an online coupon feature to the newly renovated LakelandChamber.com that allows Chamber members to add their own coupons. Even in my own publishing company, we have a new coupon magazine coming out in April with an online and cell phone feature to promote local and grocery coupons and daily deals like the Groupon craze. Understand how to .
P L A N N I N G
A S S E T
COUPON ADVERTISING IS A RELATIVELY INEXPENSIVE
use coupons to promote your business. Before starting a coupon promotion, be sure the offer is right for your market. The number one rule of marketing coupons is to make sure the offer and product you are couponing is desirable by the consumer. In other words, if the coupon deal isn’t good enough to get people to act, then you have wasted your time and money. Make sure your coupon deal is good and both you and your customer will benefit!
COMPARED TO OTHER FORMS OF ADVERTISING. C INCREASE OVERALL SALES. D
INCREASE SALES OF A SPECIFIC PRODUCT. E TO ATTRACT NEW CUSTOMERS. F TO REWARD EXISTING CUSTOMERS. G TO INCREASE BRANDING AND AWARENESS OF
YOUR BUSINESS AND ITS PRODUCTS. H TO ENTICE THE RETURN OF FORMER CUSTOMERS. I
CONNECT ]
COUPON ADVERTISING IS A MEASURABLE FORM OF ADVERTISING.
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