CONFIDENTIAL DRAFT For Discussion Purposes Only Subject to Change
Parking Based on conversations with project representatives, it is assumed that approximately 1,500 parking spaces would be available in close proximity to the proposed facility, and that parking fees would be charged at most arena events. For purposes of this analysis, a $3.00 per car charge has been assumed for all events with the exception of community events. It is estimated that one car would be parked for every 3.5 event attendees. The facility is assumed to retain all parking revenue, net of a 20 percent cost of goods sold attributable to parking attendant labor. The following table summarizes the estimated annual parking revenue that could be generated by events held at the proposed facility. Parking Revenue Base Scenario
Event Type Concerts Family Shows Touring Sports North Idaho College Collegiate Sports High School Sports Amateur Sports Community Flat Floor Total - Base Scenario
Events 6 4 6 12 4 10 10 10 12 74
Average Attendance
Persons Per Car
Parking Demand per Event
Parking Inventory (Spaces)
Parking Fee
4,500 1,500 3,500 2,500 4,500 2,500 2,000 1,000 2,000
3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5
1,286 429 1,000 714 1,286 714 571 286 571
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
$3.00 3.00 3.00 3.00 3.00 3.00 3.00 0.00 3.00
Average Attendance
Persons Per Car
Parking Demand per Event
Parking Inventory (Spaces)
Parking Fee
4,500 1,500 3,500 2,500 4,500 2,500 2,000 1,000 2,000
3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5
1,286 429 1,000 714 1,286 714 571 286 571
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
$3.00 3.00 3.00 3.00 3.00 3.00 3.00 0.00 3.00
Gross Parking Revenue $23,143 5,143 18,000 25,714 15,429 21,429 17,143 0 20,571 $146,571
Profit Margin 80% 80% 80% 80% 80% 80% 80% 80% 80%
Facility Parking Net Revenue $18,514 4,114 14,400 20,571 12,343 17,143 13,714 0 16,457 $117,257
High Scenario
Event Type Concerts Family Shows Touring Sports North Idaho College Collegiate Sports High School Sports Amateur Sports Community Flat Floor Total - High Scenario
Events 8 6 8 15 6 12 12 12 15 94
Gross Parking Revenue $30,857 7,714 24,000 32,143 23,143 25,714 20,571 0 25,714 $189,857
Profit Margin 80% 80% 80% 80% 80% 80% 80% 80% 80%
Facility Parking Net Revenue $24,686 6,171 19,200 25,714 18,514 20,571 16,457 0 20,571 $151,886
As shown, annual parking revenue retained by the facility is estimated to range from $117,000 to $152,000.
Feasibility Analysis of a New Sports and Event Complex in Coeur d’Alene Financial Analysis Page 78