B14
April 7, 2011
Rancho Santa Fe Review
Mainly Mozart at The Inn Mainly Mozart continued its Spotlight Series at The Inn at Rancho Santa Fe with a concert on March 27 featuring Steven Copes (violin), Peter Wiley (cello) and Anna Polonsky (piano). The next concert will be held May 1. For tickets or more information, call the box office at 619-239-0100, ext. 2, or go to the website: www. mainlymozart.org. Photos/Jon Clark
Patricia Prahm, Tessa McHenry
Louis and Judy Mezzullo
Beverly Booher, Linda Buvien
Vicki Johnson, Shirley Corless, Steve Corless, Glen Freiberg
Richard Forsyth, Nancy Hand
Natalie Sutton-Jones, Charles Jones, Julie Hill
Fernando Rodriguez, Ole Prahm, Alice Thompson
Executive Director Nancy Bojanic
Sue Dramm, Priscilla Moxley
If you are selling a home or estate in Rancho Santa Fe, read this... Prime Real Estate in Rancho Santa Fe is a “Bargain” for Foreign Investors. The question is, do you or your agent know how to reach them effectively?
How to sell your home or estate to the foreign market Foreign investors have both the money and desire to purchase Rancho Santa Fe properties. And they do. The question is, how do you attract their interest? How do you showcase your home or estate? The simple answer is, you target them where they get their news or information. And since they don’t live in the local area or read local newspapers, investors look at hyper-local websites like www.ranchosantafereview.com searching for available properties. For example, the site attracts people from 51 countries in March, 2011 and generated 5,312 visits from countries worldwide. It’s interesting to note that the sites largest number of daily
To reach foreign investors, be sure your agent has a well-developed marketing plan To sell your home or estate quickly and for the most money possible, a thorough marketing plan is a must. So make sure your agent’s plan includes: Q Proper “staging” of your homeand property.
unique foreign visitors from: UÊ1 Ìi`Ê }` Ê UÊ > >`>Ê UÊ > ViÊ UÊ iÀ > ÞÊ UÊ iÝ V Ê UÊ/ iÊ* «« iÃÊ UÊ ÕÃÌÀ> > 2. The site in March, 2011 attracted 5,312 visitors from 51 countries.
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foreign visitors come from the United Kingdom, Canada, Mexico, Q Showcasing your home or listing in the local paper—like The the Philippines and Germany. Review. Yes, the countries with the largest numbers of foreign investors, Q Holding open houses, including “broker previews”. looking for Rancho Santa Fe real estate. Q Adding your home to the local multiple listing service so buyers And those investors also work with local agents intimately and agents will see it. familiar with the Rancho Santa Fe market. And those agents are Q Preparing and sending brochures or well designed flyers to not only looking online, they’re reading the The Review because it potential buyers. has far more local Rancho Santa Fe listings than any other paper Q Using Internet advertising such as www.ranchosantafereview. in town. com, which attracts tens of thousands of readers monthly from So to maximize your home or estate’s exposure, it’s important 51 countries worldwide. your agent is using a dual track: 1) showcasing your home or estate with RANCHO SANTA FE REVIEW RANCHOSANTAFEREVIEW.COM ads on www.ranchosantafereview. FAST FACTS: FAST FACTS: com and, 2) running ads and listings in the The Review. 1. The paper is delivered by 1. The site daily attracts its most
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What one person thinks “expensive”, isn’t so to another. Everything is relative. This is especially true for those purchasing local real estate with Euros, Loonies, Yen or Yuan. In fact, for many European, Canadian, or Mexican real estate investors, purchasing prime coastal real estate in Rancho Santa Fe can now be done at an amazingly steep discount. All thanks to Mr. Bernanke, who as you know, has continued to cut points in the Fed rate, which has helped trigger further declines in the dollar versus other foreign currencies. And as of this writing, the US dollar against the Euro currently hovers around $1.39, which can be a dream or a nightmare; all depending upon the denomination of ones bank account. Rancho Santa Fe real estate has long been the desired target of many wealthy foreign investors. But with the falling dollar, Rancho Santa Fe real estate has now become a screaming bargain to foreign investors around the world.
the US Post Office to 7,350 Rancho Santa Fe home addresses each week. 2. The paper has more local real estate listings than all other papers delivered to Rancho Santa Fe combined.
To advertise your home or estate in the Rancho Santa Fe, or to advertise on www. ranchosantafereview.com, call: 858-756-1403 x112