contents LONGITUDE64
EDITOR’S LETTER
8 EDITOR LETTER Online marketing 12
Welcome to the Fairline Yacht Club magazine
5 digital marketing commandments for luxury brands
16 LONGITUDE 64
A new approach to yacht brokerage and yacht charter marketing
20
SOCIAL Marketing Mix
What to include in your social marketing strategy
24 BOAT SHOWS CALENDAR
Boat show events taking place in october 2011
26 SOCIAL NETWORKS SOCIAL MEDIA MARKETING 32
Advantages of using APIs integration to post automatically to social networks.
Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies.
32
YACHT BROKERAGE LISTINGS Fairline Yacht brokerage listings for the month of october 2011 presented by brokerage companies using our yacht brokerage solution
LONGITUDE64 • ISSUE OCTOBER 2011
FEATURES
04
50 YACHT CHARTER MARKETING YACHT BROKERAGE SOLUTION 52 Inbound marketing strategy for luxury charter yachts
Presentation of the yacht brokerage solution for joomla. Features and advantages
59
Find Prospects
Using social media to find prospects.
Yacht Brokerage and Charter Marketing