Lee-Anne Davids

2D Creative Design Portfolio

Who?

Lee-Anne Davids

2D Creative Design Portfolio

Constantly fueled by my passion for applied design and finding innovative solutions.

I consistently hone a diverse skill set that combines technical expertise with creative flair, and I excel in both individual and team environments. I take pride in my ability to envision and execute projects effectively.

My current skills set is aligned with skills application within the realms of creative direction, system and protocol design, and innovation.

Why Ideation? Values

My portfolio showcases the fusion 2D digital skills for various creative output purposes ranging from artwork to educational content. My ideation, skills are rooted in game design and production with composite industry experience which I leverage in alignment to my creativty for impactful solutions. I aim to demonstrate the value I bring by merging problem-solving and innovative thinking in my portfolio.

Integrity

Authenticity

Creativity

Ingenuity

Playfulness

Team work is the dream work.

- John C Maxwell

C O N T E N T S

Infographics and Data Visualization

Arcade Game UX UI Design

Learning Content UX UI Design

Children's Book Illustration

Abstract Illustration

Digital Painting

Stranger Things Apparel and Merchandise

Infographic and Data Visualization

CHALLENGE

Visually communicate information sourced surrounding skin cancer through effective visual communication strategy applying relevant theories around colour, type and coherent layout and composition.

SOLUTION

Create a series of three visually compelling infographics relaying the most important informatio about”

- The four stages of cancer

- The screening process and available services

- Local and global statistics

SYNOPSIS

The design considerations included relevant colour theory reflecting the overarching topic about cervical cancer. The layout is in-line with the overal theme and topic of conversation tailored for a young adult audience and demographic.

SOFTWARE

Examine

Close observation of the problems people face today in relation to their intended purposes allows for a better identiﬁcation and framing of speciﬁc challenges and opportunities.

By unbounded exploration of current circumstances and the challenges people encounter in pursuit of their goals, innovative and unconstrained thinking can generate novel ideas and form hypotheses about exciting and unexplored opportunities

Through a thorough assessment of data and customer needs, identify the concepts that possess the greatest potential to attract customers by meeting their requirements effectively.

Utilize low-ﬁdelity prototypes to gather feedback and opinions from real customers, and then proceed to develop a more reﬁned and reliable prototype of the idea based on their responses.

Problem Reframing

Reframing the problem to gain new perspectives and uncover innovative solutions.

User Engagement

Use relatable and understandable language that resonates with the users, fostering empathy and engagement

Design thinking is a human-centered, iterative problem-solving approach that emncompasses empathy, creativity, and collaboration to generate innovative solutions.

Each stage is a process of asking speciﬁcally directed questions using divergent and convergent thinking and critical thinking

Various tools are used for each phase to \direct the design thinking process

EMPATHY

Design thinking is a problem-solving approach that prioritizes empathy, focusing on understanding users' needs and experiences in order to generate impactful and effective solutions through iterative processes

CO-CREATION

Design thinking incorporates the practice of co-creation, which involves collaborative and inclusive processes where stakeholders and users actively participate in generating novel ideas and solutions by leveraging their diverse perspectives and knowledge.

PROTOTYPING

Design thinking integrates prototyping as a key aspect of the iterative innovation process, enabling the creation of tangible representations for ideas and concepts to facilitate testing, feedback, and continuous improvement.

users to evaluate how well the solutions meet their needs and identify areas for improvement.

Balance

Balance user needs, technical feasibility, and business viability when reﬁning the solutions.

Skills Development

Management

Products Systems

Services

POTENTIAL PROBLEMS

CORE CONSIDERATIONS

What If? What Is?

What Wow’s? What Work’s? Understand Gain a deep understanding of the problem and those affected by it. Collect relevant information and empathize with users. Define Clearly and specifically articulate the problem statement. Explore Generate diverse solutions and ideas. Encourage creative thinking and brainstorming. Test Build prototypes to visualize and test solutions. Obtain feedback, iterate, and improve the ideas. What Wow’s? What Work’s? What If? What Is? Problem Statetment Articulate a concise, actionable, and specific problem statement based on insights. User Perspective Approach problem definition from the viewpoint of the users or customers experiencing the challenge. Brain Storming Brainstorming and generate a large quantity of ideas. Idea generation methods: Utilize techniques like brainstorming, mind mapping, and concept development. Concepts Combinations of creative and innovative features and functionaly that could potentially be explored as a solution. Prototyping Create representations of potential solutions to visualize and communicate ideas, ranging from simple sketches to interactive models. Refine the prototypes and ideas based on user feedback, aiming for continuous improvement. Iterate User Testing Gather feedback from

S 4 tages Liedtka’s

Determine Visualize Market

D E S I G N T H I N K I N G M O D E L

01 02 03 04

Infographic and Data Visualization

CHALLENGE

Visually communicate the design thinking model as established by Jeanne Liedtka including all the applicable tools for each stage within the process.

You do the work, at the end you will have produced something you can be proud of.

- Jeanne Liedtka

Design a visually appealing infographic outlining each stage with all the relevant tools including an indication of the overarching theme of the design thinking stage.

The ovearall look and feel of the infographic is intended to display an informative narrative aligned with each stage, graphically. Contrasting fonts and font sizes enable a creative approach to applying the principles of hierarchy and navigating from the most important information from top to bottom.

SOLUTION SYNOPSIS SOFTWARE

Arcade Game UX | UI Design

CHALLENGE

Inspired by the annual Madiba’s 67 minutes for change, Educade, a local gaming company invited 67 game developers to develop arcade style educational games for kids to be setup at a local recreational centre. This particular phase of the project wasto create an appealing user-interface design and user experience for an arcade style, educational game targeted at, kids aged 8-12. The final implementation is setup using the Unity Game engine with design considerations for potential mobile development and desktop machine.

SOLUTION

Conceptualize, design and develop a playable prototype focused on basic mathematic arithmetic in the form of an endless runner platformer game. The overall theme and environment is time travel with a creature feature as the playable characters, called Time Tumblers,

SYNOPSIS

The user interface considers the traditional pixel style of aesthetic of arcade games. Gender neutral colour pallete with impactful application of emphasis techniques to encourage flow and an immersive experience with thought audio visual feedback with on-button click and hover audio elements. The menu music is distinct from the in-game play music with fun interactable 3D spatial elements reflected in the HeadsUp Display (HUD) for visual continuity and intuitive game play.

SOFTWARE

Click here to view complete video

Learning Content UI Design

CHALLENGE

To create online learning content to facilitate engaging learning sessions to teach basic 3D modelling and animation knowledge and skills. The target market ranges from newbies to 3D software for purposes of varying applications ranging from game development, visual represenation and fabrication or applied technology such as 3D printing.

SOLUTION

Utilize existing branding collatoral to suitably adapt and design user interface design elements to create seamless instructional user interface design as overlays for screen recorded instructional video captures.

SYNOPSIS

The final output included complete asset creation for the entire instructional series, including video editing.

SOFTWARE

Children's Book Illustration

To create a demographic appropriate illustration for a children’s book based on a short synopsis from of the story.

Design all elements in relation to acurately capture the essence of the story through the use of colour and appealing character depictions within the described environment.

Matilda Grechen often enjoyed taking extended walks home from her privatae school on top of the hill. Therewas that one path surrounded by huge willow rees that seemed tempting to take, but she was usually quite hesitant. Her friendship, however, with an unexpected fury friend, Squish, led her down this path and towards the forgotten house. The discovery of this house and its eccentric old lady inhabitant opens up.

CHALLENGE SOLUTION SYNOPSIS SOFTWARE

Digital Painting

The theme of the drawing/painting is “My Fantasy World” and is inspired by a selection of a series of photomontage, digital collage and digitally manipulated art of artist Hanne Adam from Berlin Germany

Source images for inspiration to create a layered composite applying image editing techniques and digital painting to convey a compelling narrative through visual design.

My Fantasy world highlights rose coloured glasses as a mechanism for truthwhere the lenses reflect the concrete jungle and a tool to break through the doom and gloom of the reality we live in as a choice to see the beauty in the world representated by the digitally painted flowers. The juxtaposition of the realistic world reflected in the galss versus the flawless flowers represents the duality of life.

CHALLENGE SOLUTION SYNOPSIS SOFTWARE

Digital Abstraction

CHALLENGE SOLUTION

Download or take a photograph of an object with repetitive patterns. Specifically focus on the repetitive patterns and use Photoshop, Illustrator or a combination of both to create an abstract art piece.

Create an ensemble with random stationary and pacaking and capture images at various angles. Use illustrator to create basic shapes and patterns within areas of identified regions of the image captures.

SYNOPSIS

A display of various sized tape spools were placed inside a bubble wrap envelope. Inspired by a checkered board the tape spool regions were used as guidelines to create the circular shapes. The bubble wrap inspired rainbow coloured water drops cascading out of the spools. Perspective was key to create a dramatic effect. The overall theme was psychedelic.

SOFTWARE

Stranger Things Apparel and Merchandise

CHALLENGE

A range of ten “Stranger Things” inpsireid items with strong accents of the 80’s era fashio, stylin, patterns and colour schemes.

SOLUTION

Conceptualize and re-invision iconic garments like high-top sneakers and dungarees to reflect the themed colours and narrative elements of Stranger Things TV seriews.