2015 Event Media Kit
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Thousands of pastry lovers were in heaven today.� -ABC7
“This is amazing! The first year of LA Cookie Con... theyʟ’re lining around the block!â€?- Ron Ben-Israel â€?The line wrapped around the block as thousands attacked the Pasadena Convention Center like monsters... cookie monsters! These bakers and baked good lovers found a passion in Pasadena that will likely keep LA Cookie Con hot for years to comeâ€? -CBS2
The West Coast’s " ,convention for bakers, sweet tooths, food TV fans and pastry lovers!
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Event Overview and Statistics THE NUMBERS
THE PEOPLE
3000+ Adults and 1000+ Children Gender: 78% Female / 22% Male
General Attendees: Foodies, professional and home bakers, decorators, and food TV fans.
Tickets SOLD OUT 6 days before the event, causing a flurry of re-selling activity on Craigslist and social media.
Professional Attendees: Buyers from local and national markets, chefs, restaurant and bakery industry owners and managers, cottage food operators and members of the press. ope
Rachel Fong of “Kawaii Sweet World” 35 Million YouTube Views Appearance Sponsored by King Arthur Flour
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Ron Ben-Israel and a fan from Tijuana, Mexico
THE CELEBRITIES
Celebrities from Food Network, Masterchef, TLC, YouTube, HBO, Showtime, Hallmark Channel, Bravo, sports, film and TV appeared at the convention! Our headliner was Ron Ben-Israel, star of Food Networkʼ’s “Sweet Genius”.
Lakers Champion John Salley
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#LACookieConʼ’s Astonishing Online Reach Social Media:
3 Million + Event Page Views
30,000 Instagram Likes. 3,000 Instagram Comments. Facebook Reach: 250,000 Twitter Impressions: 103,000 Twitter Link Clicks: 1,100
E-Mail Marketing
64.5% Open Rate (Industry Average 15.84%) 21.5% Click Rate (Industry Average 2.47%) E-Blast Impressions: Approximately 100,000
Blogger Network Reach: 10 million+ monthly pageviews 2 million+ on social media
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2016 Show Details & Contact Information
LA Cookie Con and Sweets Show 2015 was a great success for our brands and attendees, but the overwhelming feedback was that we needed more space, more time, and more exhibitors! With that in mind, we invite you to join us for 2016ʼ’s show on February 6th and 7th at Los Angeles Convention Center! Weʼ’ll have THREE TIMES the square footage, THREE TIMES the capacity, capacit and space for 150 more amazing exhibitors!
To inquire about our 2016 show, contact Nancy Tei, Co-Founder at nancy@lacookiecon.com or 818-495-5732! “We have had much more Instagram activity, connections with people, and buzz after Cookie Con than any other event!” -Clementina of Orange Clementine, 2015 Exhibitor
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