W HO
IS
LA CONDESA?
(And why you would love her)
1.
THE BRAND
La Condesa creates one-of-a-kind jackets that
make people feel beautiful, cheerful and confident. We have been around since 2009, when we made our first jacket for a rock singer debut concert. From that time on we have grown to sell in more than seven shops and to send dozens of jackets through our online store to clients worldwide. We appreciate craftsmanship, artfulness and those clever little details that make you fall in love with a garment.
La Condesa means The Countess. Every collection is inspired by a certain aristocrat that left a mark in the history of European most remarkable and extravagant aristocracies. The regal insignia is an attractive implication towards glamour and wealth, because we are all seduced by delusions of grandeur. Although these particular Countesses are more often drawn by champagne and scandals than by tea and reputation. The name comes from a variation of the designer's family surname (Conde) as a tribute to her origins and her mother, the person who taught her to sew.
Proudly made in Spain. Everything in La Condesa, from the providers to the jacketmakers, is Spanish. Legacy. We believe in discovering and keeping the know-how from our previous generations. We are drawn by honesty, sincerity and fun. We love fashion, we enjoy fashion.
2.
THE DESIGNER
Marina Conde was born in Spain in 1978. Daughter of a dressmaker and a physicist, thanks to her adventurous parents she got to live in Germany and Portugal during her childhood. At her late teenage years she was granted an International Baccalaureate scholarship by which she got to study at Atlantic College (Walles, UK). As part of her British education she worked for the community theater as costume designer. Once at university she combined her degree in Industrial Engineering and Business with workshops in fashion design at the Centro Superior de Diseño de Moda de Madrid (UPM). After several years working as a strategy consultant she took a year out to study a master degree on “Strategic Management of Luxury Goods” at Instituto de Empresa (IE, Madrid).
In 2008 she started a streetstyle fashion blog which soon became very popular. One day she posted her first creation (a female officer jacket) on her blog as a result of the trends she captured with her camera. The reception was unexpectedly positive and soon the first orders for jackets started to arrive. A collaboration with the designers of the Spanish brand La Casita de Wendy helped her gain the confidence to elaborate her first collection. Currently she is a member of the Madrid Fashion Week committee that is in charge of selecting upcoming young talents. She still updates her blog personally (www.vestidorconde.com) and has became one of the most influential ones in Spain with over 10.000 visits per week.
From BLOG to VOGUE During 2009 every new design was shown at the blog. One day, a Sgt. Pepper's inspired jacket is selected by Rolling Stone magazine to illustrate its Beatles special issue. After that, many other magazines and clients started to request La Condesa jackets.
Rolling Stone (October 2009)
In early 2010 Vogue Spain agrees to see the first collection. Three pieces are selected to appear in a photoshoot with legendary photographer Patrick Demarchelier and top model Anja Rubick. One month later La Condesa is featured again in Vogue as the new young talented brand that makes “it jackets”.
Vogue (March 2010)
3.
THE JACKETS
BACKGROUND
MATERIALS
FIGURE
SPIRIT
Crafsmanship.
Tailor fabrics.
Accurate patterns.
Cool.
History. Tailoring.
Metal buttons. Contrasted linings.
Flattering silhouette. Statement look.
Joyful. Trendy.
Love and respect for the old.
Rich embroidery. Colourful velvet.
Elegant. Stylish.
Confident. Humorous. Rock’n’Roll
DRAFTS AND IDEAS
CARE FOR THE DETAILS
HANDCRAFT PROCESS
A JACKET IS BORN
ROCK-OH-OH (O/W 2010/11)
The Marquise and Countess of Pompadour (France). Mistress of king Louis XIV. An intelligent, beautiful and refined women who is known for being one of the most influential actors of the Rococo aesthetics.
Key jacket: The Countess
DOLCE ITALY (SS 2011)
Countess Mona von Bismarck (EEUU / Italy). A woman whose name became a byword for international style. She made Capri and the amalfi coast of Italy a popular destination for european aristocrats during the 50’s.
Key jacket: Amalfi
THE CHAMPAGNE LIFE (O/W 2011/12)
Emily Law de Lauriston Bourbers, Madame Bollinger (France). "I drink it when I'm happy and when I'm
sad. Sometimes I drink it when I'm alone. When I have company I consider it obligatory. I trifle with it if I'm not hungry and I drink it when I am. Otherwise I never touch it, unless I'm thirsty". We could not agree more.
Key jacket: Paris
4.
THE STORES
ARTS & CRAFT (Coruña)
SHOWROOM DIVINA MARAIS (Gijón) MARTINA (Bilbao) (Oviedo)
MOSCOWROAD (Villagarcía) Mapa de españa con todas BENNY las ?endas situadas ROOM (Madrid)
SPEED & BACON (Madrid)
www.yubemadrid.com
www.speedandbacon.com
MENGUAL CONCEPT STORE (Alcoy) ALMENARA (Sevilla)
5.
THE MEDIA
Rolling Stone Spain (October 2009)
Marie Claire (October 2009)
“Coronita” campaign (November 2009)
Tush (Germany January 2010)
Vogue Spain (March 2010) Model Anja Rubik – Photographer Patrick Demarchelier
Vogue Spain (March 2010) Model Anja Rubik – Photographer Patrick Demarchelier
Vogue Spain (April 2010)
Telva (May 2010)
Moose with me (June 2010)
Vogue MĂŠxico (June 2010)
Telva ( July 2010)
ESTILISMO IMAGEN: BETEO. FOTO: JUAN LUIS REAL. PELUQUERÍA Y MAQUILLAJE: JOSÉ LUIS RUZAFA. MODELO: PAULA SEMIKOZOVA (ISABEL NAVARRO). SHOPPING: ELENA GÓMEZ.
Chaleco militar con plumas (120 E), La Condesa. Camisa (69 E), Dolores Promesas. Vaquero (135 E), Levi's. Botas, Bimba&Lola.
Mia (August 2010)
Telva (August 2010)
In Style (September 2010)
Vogue Spain (October 2010)
Vogue Kids (O/W 2010/11)
Ragazza (November 2010)
Vogue Spain. (January 2011)
Cosmopolitan. (February 2011)
Woman. (March 2011)
Rock band PEREZA at her opening concert during Rock in Rio Madrid June 2010
The singer EL PESCAO in his video “Castillos de arena” which according to “40 principales TV” was the most seen video during summer 2010
http://www.antena3.com/noticias/economia/cuando-blog-cambia-vida_2010101200057.html
Antena 3 News (October 2010)
MTV SPAIN show “Ahora o nunca” (November 2010)
Actress MANUELA VELLÉS at “El Hormiguero” (February 2011)