The Role of Corporate Partnerships Developing Powerful Partnerships The North FL Chapter is committed to developing strong and effective relationships with community partners and leaders. We aggressively seek out natural partnerships with which we can build mutually beneficial alliances in order to move the us closer to realizing a world free of MS. These collaborations provide us with funding and access to specific expertise to address the complex issues facing people affected by MS. In turn, to offer exclusivity and access to a distinct and desirable population of chapter friends to whom our partners can market and promote their support of our organization. “The practice of corporate philanthropy has evolved significantly over the past several decades to a point where it is becoming an important part of corporate strategy.” - California Management Review
Cause-Related Marketing Through Walk MS Sponsorship A recent article in Advertising Age magazine says that companies
Over 7,500 people are engaged in the chapter each year through one of our fundraising events.
are actually increasing their cause-related marketing despite challenging economic times. It names Sears, Target, OfficeMax, General Mills and Proctor & Gamble as companies that believe in the approach as a means to encourage consumers to spend on their products. Sponsorship of one of Walk MS is an effective way to meet cause-related marketing objectives.
Employee Engagement Through Teams and Volunteerism Registering and supporting a corporate team for Walk MS is easy to implement; while fun and rewarding for a company’s employees. In addition to teams, our events and programs offer many opportunities for employees to volunteers together as a group representing their employer. Support of teams and employee volunteerism adds value to both the organization and their employees through: • Greater employee pride and commitment • Increased community awareness • Improved internal communication • Improved employee camaraderie • Organization’s enhanced reputation • Employee’s personal fulfillment 3