Want to know more about your brand’s China IQ? CONTACT US
Brand Ranking
Automobiles
Champagne & Spirits
Fashion
Rank Brand
Category
27
HENNESSY
Champagne & Spirits
94 Average
China-only Hxindian microsite hosts online contests, product videos and a members-only zone
28
JOHNNIE WALKER
Champagne & Spirits
91 Average
Yulu campaign features 12 mini films highlighting local personalities
28
LEXUS
Automobiles
91 Average
Generic site fails in pursuit of perfection
30
COACH
Fashion
90 Average
Mobile optimized site features the men’s collection
30
DIANE VON FURSTENBERG
Fashion
90 Average
Diane’s personal Sina Weibo account gets a boost from media mogul Hong Huang
30
LONGINES
Watches & Jewelry
90 Average
China-specific iPhone app cross-promoted on site
33
ACURA
Automobiles
89 Challenged
Creative promotions on Sina Weibo drive to the dealership
33
CHOW TAI FOOK
Watches & Jewelry
89 Challenged
Hong Kong jeweler showcases dedicated Taobao shop
33
JAGUAR
Automobiles
89 Challenged
Live-streamed a press conference announcing its new models, but needs to push the accelerator on its digital efforts
36
GUERLAIN
Beauty
88 Challenged
1,570 participants on the Rouge Aomatique microsite indicates the brand is puckering up to the Chinese market
37
HUBLOT
Watches & Jewelry
87 Challenged
Teaming with Formula 1 racer/blogger Han Han to create limited edition watch and accompanying Sina Weibo page
38
CLARINS
Beauty
86 Challenged
“Looking for V-Girl Contest” in search of perfect face shape received more than 7,000 entrants
39
YUE-SAI
Beauty
83 Challenged
Dedicated Youku page for eight episode miniseries directed by Gil Wadsworth received more than 1.5 million views
© L2 2011 L2ThinkTank.com
China IQ Class
Beauty
Watches & Jewelry
Description
9