marketing plan
target market Target Market Summary This is a challenging target market, because industrial business owners come from all backgrounds, ethnicity and industries. Brokers need to be open to the changing faces of this industry and look for new ways to communicate to these audiences. Below is a guide for determining to these audiences. However, throughout the implementation of this plan, we can learn more and more about this target market and how to communicate more effectively to them.
Target Demographics - owners and leaders of manufacturing businesses - manufacturing companies relocating to the Upstate - business leaders that see value in the Upstate community - people that already consider the Upstate an attractive place to conduct business. - readers of publications such as the wall street journal, gsa business, the Economist - some of their favorite sports include golf, tennis, cycling, college football - enjoy food, travel and dining out - earn in excess of six figures per year - ages 30 - 70, male and female business owners - highly motivated, dedicated, driven and charismatic - various education levels, college, MBA or no college at all - family-owned businesses
Secondary Target Markets - small business owners with start-up creative companies such as breweries - younger business owners that use industrial spaces in creative or artistic ways - entrepreneurs that started small businesses and now need more space to stock products and conduct business - technology companies that need industrial space - those who did not attend college, self-made business owners - small businesses and creative communities moving in to the Upstate area - new businesses such as Crossfit gyms that use industrial space in different ways
NAI Earle industrial