USER SURVEY METHOD Below follows an outline of the method used for the User Survey that has been conducted from 2009 to 2014. First, the questionnaire’s structure and the history behind the survey concept are described, and then follows a presentation of the data basis for all six years where the survey has been carried out. The collection principle for the User Survey is also explained, and the participating institutions are described.
QUESTIONNAIRE The questionnaire for User Survey 2012 to 2014 was developed following an assessment of the questionnaire used for the first project period, which ran from 2009 to 2011. The assessment was made in collaboration with an advisory committee consisting of representatives from museums, the Organisation of Danish Museums and universities in Denmark. The question frame for the current questionnaire has been made significantly shorter, and it focuses on the core services that add value to the museums. In 2013 and 2014, a question has been added about the users’ cultural associations with countries other than Denmark. The question framework for 2012 through 2014 focuses on the users’:
• Level of satisfaction • Motivational and learning behaviour • Knowledge about the exhibitions • Socio-economic background variables • Value segmentation • Cultural affiliations The questionnaire can be completed in a printed version in Danish, English and German.1 In digital form, the questionnaire is available in Danish, English, German, Spanish, Polish, Russian, Chinese and Arabic.
U S E R S A N D S U S TA I N A B L E R E L AT I O N S H I P S > U S E R S U R V E Y M E T H O D
82