Client’s initial brief: To make a design manual for signage system of MIT’s Rajbaug campus which includes Vishwashanti Gurukul, MANET, Rajbaug and Institute of Design. Design manual will include design strategy, strategic location, typography, icons, signage language and implementation direction for prototypes. To build up such a system which can merge very well with the environment.
Specification and Objectives: To design a signage manual for the MIT Rajbaug campus for its existing and upcomming institutes and schools. The campus is new so most of its institutes and school are still under construction and the rest planned institutes are still to be started. So the challenge was to learn the growth and plans of the campus then as per analysis to build up a wayfinding system. To study the existing signage system in the campus and evaluvating it. To study the architectural style and branding of each institute and school to decide the look and feel of the system. To deliver a system which can unify all the different school and institutes and to carry the visual language of campus. To build prortotypes with their strategic location.