Graphic Simplicity “For awhile we were seeing large, complex graphics splattered on everything, but that’s changing. People don’t want to be overwhelmed. Graphics are more subtle now, a single photograph or a clean font treatment.”
How does Karastan fit into this picture? “The Karastan brand is about luxury, so I think we’re going to find our place there. Our woven products speak to the hand crafted. The Irena Peer Collection was inspired by hand-tufted rugs made from natural fibers. There’s a story there that people will gravitate to. I think our piece dyed products will also address the need for something exclusive. You can choose a color that resonates with you. I also think installation plays a big part in the craft feel for Karastan. Modular allows you to create millions of fabulous designs with whatever combination of products you
want. I just saw an installation where the tiles were cut in a circle around a conference room. I think that speaks to sustainability, as well. How can you take what you have and reinvent it?” What are you working on as a Fine Artist? “I am currently working on a project I created with about 50 other artists, What's Happening Now: A Cell Phone Photography Project. In 2007 I noticed how people were changing and responding to the acceleration of how imagery was less something to be saved and more of a message to be dispersed. I also noticed the intimacy of the cell phone and the desire for people to connect using it as a way to do so. Parts of my observations were inspired by my participation in an exhibit exclusively using cell phones. I am hoping to have a minimum of 50 participants that will span the globe. My intent with the installation is to portray the contraction and expansion of information and how the cell phone photos represent how our very visually dominated culture interacts. I will have an opening party of the exhibit on Saturday, September 19th, for Atlanta Celebrates Photography and everyone is invited! Visit www.christianbwest.com/cellphoneproject to learn more. continued
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