TARGET MARKET Male and Female creatives age 17-35
Technically no limit on age, size or gender
OPENINGÂ CEREMONY SMALL CHINATOWN RETAILER TAKES ON SOHO
Opening Ceremony is a multi-label retail store founded by two California natives, Humberto Leon and Carol Lim. Their store began when they started selling designs of their own creation as well as unique goods from their travels--each year they focus on a different country. They’ve since expanded to multiple locations and collaborate with big designer labels. They are inclusive, and their storefronts are reminiscent of Dover Street Market.
Omnichannel Retailer Brick and Mortar Stores Design Variety Trend Awareness
Small Number of Stores No Traditional Advertising
S W O T Expand Number of Stores Use Available Stores in Hot Locations Use more advertising Pop Up Shops
Fast Fashion Retailers Management
PROJECT SCOPE Opening Ceremony wants the release of their
unconventional. The event should take place at
new OC x Adam Selman collection to be huge.
OC’s Los Angeles store on the day of the
They considered a pop up fashion show, but
collection’s release. The atendees will be
would like to have an event that is more
magazine reporters and celebrities from ages
memorable--they want to display their clothes in
21-45. The tone of the performance should be
the form of an artistic performance. It’s up to
highly energetic and thought provoking enough
you to decide exactly what this performance
that every journalist attending will write a
would be, who would be involved, how to
compelling story about it. Opening Ceremony
successfully display the clothes, and what the
wants to highlight a fabulous pair of shoes from
other details of the event would look like( think:
OC X Adam Selman and will consider the event
catering, gift bags, set up, decorations, ect.)
a success if they sell out of them within the first
This could be something traditional such as a
day of dropping.
concert or skit, or something totally
LOGISTICS Budget
Deadlines
$100,000 Your design team’s pay will be $20,000. The rest should be used for the event.
5 DAYS FROM START Present first performance concept with specifics for approval. Recieve feedback.
10 DAYS Finalized performance concept. Begin to work on event details.
15 DAYS Catering, flower arrangements, and talent must be booked and ordered.
20 DAYS Marketing materials go out. Decorations must be finalized.
28 DAYS Rehearsal and set-up.
30 DAYS Event takes place.
31 DAYS Collection drops.
Supervisor
Makenzie Stiles, Opening Ceremony Creative Director mstiles.1@go.ccad.edu 614-404-4683
DELIVERABLES
MARKETING MATERIALS -Instagram Post (feed and story) -Poster -Print and Digital Invitations
PEOPLE TO HIRE -Caterer (meat and vegetarian options) -Talent -Florist -Photographer -Models
SWAG BAG DECORATIONS -Storefront -Table/Chair Decorations -Stage
TYPED PERFORMANCE DETAILS