Typography adds to your company’s visual identity just as logos and colors do by establishing a visual that your audience can expect. We recommend using the bolded font Gabriola for the company name and in text headers.
Consistent logo usage is important to establish familiartiy. Because of this, the use of the logo must be deliberate.
We recommend using Segoe UI in body text for PC.
The color logo is the primary logo used by the organization. The colors of the logo are consistent with the color scheme of the organization, and helps create brand familiarity. When using this logo, cost of printing and size must be considered.
We recommend using Minion Pro in body text for Mac. We have used these fonts in our templates so you can see the examples below.
The color logo will always be used on brochures, flyers, the website, thank you cards, and banners. The pink body color and blue wings must adhere to the color palette found in this style guide. We advise against using a stroke on the logo unless it is necessary to differentiate the logo from background colors. The size of the logo is flexible, and may be appropriately sized depending upon what medium the logo is being used on.
(Minion Pro) The Christi Anderson Rack Pack Foundation provides “LoveHandles� care bags for anyone currently undergoing therapies for breast cancer. These darling tote bags are full of comfort items, toiletries, jewelry, wristbands, things to do during chemo, uplifting thoughts, snacks and much more. To sponsor a bag, purchase a pair of Rack Pack Foundation earrings, wristbands, or make a cash donation, please visit our Shop/Donate page. We are a 501(c)(3)nonprofit foundation and all donations go directly to the personal support of breast cancer patients.
The black and white logo will be used on faxes, letterhead, and envelopes. The cost of printing color for these items is not a necessary cost, and most of the printing for such materials is preferred black and white. When it comes to printing the logo on any other material, the logo use is dependent upon the organizations preference.
The letterhead should be used on any formal type of communication. Formal documents will be for grant requests, printed thank you letters to business partners, envelopes and thank you cards. Typically, those receiving these documents will have had only professional relationships with the organization. The use of black and white in the letterhead is intentional. Most professional documents do not include color. Color can undermine the professional view of an organization, and is an uncenecessary expense.
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