STRENGTHENING PARTNERSHIPS: ATR’S COLLABORATIVE JOURNEY WITH CENTRAL TRUCK TRANSPORT.

DAVID RAFFAELE MANAGER - ATR HIRE

In the dynamic industry that is transport, the wisdom gained from experience often shapes our approach and understanding. Earlier in my career, a senior manager shared an enlightening perspective on the essence of any successful enterprise. While I initially thought most important part of the business was in the product itself, I was corrected with a resounding truth: “It’s the customer!”

Today as the Manager of ATR, I am always aware of the unwavering commitment our clients, particularly owner-operators, invest in their daily operations. Managing every- changing, ever-shifting freight demands can be a tricky task, and with new trailers being such a sort after asset with long wait times, the hire trade has benefited, even smaller more boutique services like ATR.

Our role at ATR is more than the provision of rental equipment; we are enablers of solutions that empower our clients to navigate the complexities of the transportation sector. It is a point of pride for us to contribute to these solutions by ensuring that our services are reliable, prompt, and tailored to their specific requirements where we can.

Central Truck Transport’s rise in the industry serves as a testament to our collaborative efforts. Providing Ayhan Bascar, Director, and his team with dependable and adaptable rental trailers is not just about equipment; it’s about being a part of his expansion, successes, and journey.

“When I first started out, I had a truck but needed a trailer. David and ATR were there to start me off and get me going.” Now 5 years on, the trend has continued. “Every time I bought a new truck, I’d hire a trailer till we could get our own.” Ayhan now uses ATR as a major part of his business ensuring he always has a truck and trailer, whether its part of their fleet or an ATR rental, on hand to help a customer at moment’s notice. “We always like to have 2 setups on standby in case we need to act fast. ATR has helped us be more efficient for our customers, and their customer service keeps us coming back. In the past where we have used other companies; we’ve felt like a number.” Ayhan concludes, “ATR & Krueger has always been a partner to our business and will be as we keep growing.”

Central Truck Transports business, many of our customers look to us to be a part of the solution through reliable, fast service. As I previously stated, our cliental make minor miracles happen daily. As a greater business, Krueger commits to the goal to see our clients win and grow their business. Whilst the core offering is making trailers to their fleet, it’s our other business units like spare parts, service and rental trailers that form a larger part of what we offer at Krueger in supplementing and aiding their growth.