Comp Data

Unique Selling Propositions Continued

Project Connect

Austin’s multi-billion dollar investment in the expansion of the Austin public transit system has a proposed subterranean station entrance 1 block north. Excellent transit score of 73

Walker’s Paradise & Public Transit

Walkability score of 90, Biker score of 99

Neighborhood routes with frequent stops - with 14 High-Frequency routes, Cap Metro provides reliable connections throughout Austin. Use the CapMetro App to purchase your fare.

Attractive Downtown Pricing

Attainably priced 1-3 Bedrooms with absolute pricing better than the downtown resale average. Imputed equity due to increased pricing over construction phases

Existing Culture & Expanding Neighborhood

Artists and musicians whose influences color the community in classic Austin fashion. Museums, the Texas State Capitol, UT Campus, historical adjacent neighborhoods

Topography

Residents can enjoy a scenic view of the Texas State Capitol, explore all that Waterloo Park has to offer and the beautiful UT campus

Developer

Highlight developer track record and select projects — combination of featured projects with Austin culture and community

Cultural Attributes & Lifestyle

Lifestyle balance of existing in downtown Austin but still somewhat away from the hustle and bustle

The unofficial Arts District boasts the Blanton Museum of Art

Elevated experience at 14th & Guadalupe: Culturally relevant and enriching neighborhood living coupled with locality to Downtown, and Northwest Austin and effortless ownership

Architecture & Design

Architecture and Design: One–of–a–kind architecture and interior design,t eam of visionaries and curated partners

Sustainability

Embrace sustainability (EV Chargers, Solar, 4 or 5-star green or LEED)

Additional Campaign & Messaging Strategies

Introduce 400 W 14th Street Residences team to potential community partners and publicize community involvement and benefits to the City of Austin related to 400 W 14th Street Residences

Illustrate the property’s many features by pitching distinct storylines to targeted outlets: design, culinary, urban development, location, technology features, sustainability features and all property highlights (size of residences, views and amenities)

Highlight the benefits of living in Austin (specifically the benefits of living in an area that touches multiple areas of Austin): nightlife, events, festivals, culinary and exercise & fitness activities with pedestrian and bicycle ability being prominent in this location

Illustrate why transplants from the East and West Coasts are flocking to Austin for affordable luxury homes. This also includes: Austin job opportunities (Google, Whole Foods, other tech companies), comparatively affordable Real Estate prices (when compared to CA and NYC) and the no state income tax advantage

Create and manage “hit list” dashboard to prioritize announcements and media outlets Anticipate and support need periods through promotion of commercial tenants, programming announcements, and other offerings

Communicate the abundance of activities and opportunities living at 400 W 14th Street Residences; museums, restaurants, The New Texas Capitol Complex, The Moody Center, Waterloo Park Target major market media in geographic regions that historically have best generated travel to Austin; Leverage Global Partners

Integrate public relations activities with other marketing initiatives i.e. advertising, social media, promotions, e–mail marketing and digital media buys